Observed Signal · Apr 30, 2026 · Rights Acquisition · Source: DWDL · Impact: 3/5 · Sentiment: Neutral
DAZN Wins Austrian Champions League Rights
The article reports that Sky will lose the TV and streaming rights to UEFA's three major club competitions in Austria from the 2027/28 season, with DAZN acquiring the Champions League rights in Austria through 2031. DAZN will show 186 live Champions League matches per season, covering all fixtures except one Tuesday evening match for which Sky retains a 'first pick' right. Canal+ has acquired the top-match rights historically held elsewhere and bought the Europa League and Conference League in Austria; ProSiebenSat.1 secured two matches per year (the Champions League final and the Supercup) for free-to-air broadcast on Puls4. The change follows the European Commission's recent approval of RTL Deutschland's takeover of Sky Deutschland, and executives from Sky, DAZN and Canal+ commented on the new rights allocations and strategic implications.
Reallocation of premium European football broadcast rights in the DACH region shifts premium live-sports inventory between broadcasters and streamers (Sky/RTL → DAZN/Canal+/ProSiebenSat.1), affecting video ad inventory, monetization and distribution strategies for regional TV and streaming platforms.
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Key Takeaways & Evidence Grounding
- From the 2027/28 season, Sky will lose the rights to the Champions League, Europa League and Conference League in Austria.
- DAZN secured Champions League rights in Austria until 2031 and will broadcast 186 live matches per season, covering all games except one Tuesday evening match.
- Sky retains 'first pick' rights for the best Tuesday match (one game) despite losing the broader rights package.
- Canal+ acquired top-match rights and purchased all Europa League and Conference League rights in Austria; ProSiebenSat.1 obtained two matches per year (Champions League final and Supercup) to air on Puls4.
- The rights changes come shortly after the European Commission approved RTL Deutschland's takeover of Sky Deutschland.
Connected Companies & Entities
8 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sky Uses Austrian Feed for Europa League; DAZN Offers Free Matches
Sky Deutschland will broadcast Europa League and Conference League matches this season using Sky Österreich's production. This decision, explained by a Sky spokesperson, aims for efficient production processes, while RTL and RTL+ will continue with separate productions. DAZN announced it will broadcast the Ballon d'Or ceremony globally for free on October 26 and will also offer three top European matches free to German viewers on the upcoming weekend. Additionally, Sporteurope.TV has extended its rights to the IIHF Ice Hockey World Championship through 2031, and Kika announced a new documentary series on street sports. The report also includes viewership numbers for Sky's US Open final broadcast (420,000 viewers) and ProSieben Maxx's Women's Basketball World Cup coverage.
DAZN extends Serie A rights in German-speaking region
DAZN has agreed a premature extension of its broadcast rights for Italy's Serie A, ensuring the league — along with the Coppa Italia and Supercoppa — will remain available on the sports streamer in Germany, Austria and Switzerland through the 2028/29 season. The streamer will also continue to show Italy national team matches in the UEFA Nations League and the European Championship qualifiers. Alice Mascia, CEO DACH at DAZN, emphasized the continuation of the partnership and the availability of original Italian commentary and DAZN Italia studio broadcasts. The article notes broader rights shifts in European club football, including Paramount+ securing Champions League rights from 2027/28, while DAZN holds Europa League and Conference League rights.
Champions League, Bundesliga Streaming Rights in Germany Detailed
This article from t3n.de outlines the broadcasting and streaming landscape for major football competitions in Germany for the 2026/27 season. Key points include the current distribution of Champions League rights (DAZN exclusive for most games, Amazon Prime Video for the Tuesday top match), and the upcoming change in the 2027/28 season where Paramount+ will take over most matches. The article details the Europa League and Conference League coverage on RTL's streaming service RTL+, as well as the new cooperation between Sky and RTL, which will show some of these matches on Sky due to RTL's acquisition of Sky's parent company. It also discusses the availability of Bundesliga matches in free-to-air TV and provides a breakdown of subscription costs for Sky, Wow, DAZN, Amazon Prime Video, and RTL+.
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