Observed Signal · Jul 28, 2026 · Partnership · Source: DWDL · Impact: 2/5 · Sentiment: Positive
DAZN extends Serie A rights in German-speaking region
DAZN has agreed a premature extension of its broadcast rights for Italy's Serie A, ensuring the league — along with the Coppa Italia and Supercoppa — will remain available on the sports streamer in Germany, Austria and Switzerland through the 2028/29 season. The streamer will also continue to show Italy national team matches in the UEFA Nations League and the European Championship qualifiers. Alice Mascia, CEO DACH at DAZN, emphasized the continuation of the partnership and the availability of original Italian commentary and DAZN Italia studio broadcasts. The article notes broader rights shifts in European club football, including Paramount+ securing Champions League rights from 2027/28, while DAZN holds Europa League and Conference League rights.
Regional rights renewal secures live sports inventory and audience continuity for DAZN in German-speaking markets, affecting ad inventory availability and advertiser planning but is not a major platform-wide policy change.
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Key Takeaways & Evidence Grounding
- DAZN extended its broadcast rights for Italy's Serie A in the German-speaking region through the 2028/29 season.
- The agreement also secures DAZN's rights to broadcast the Coppa Italia and the Supercoppa in Germany, Austria and Switzerland.
- DAZN will continue to show Italy national team matches in the UEFA Nations League and European Championship 2028 qualifiers.
- Alice Mascia is cited as CEO DACH at DAZN in connection with the announcement.
- Paramount+ secured Champions League rights starting in the 2027/28 season; DAZN holds Europa League and Conference League rights.
Connected Companies & Entities
3 Entities mapped“DAZN has prematurely extended an important football right: the Italian Serie A will continue to be available on the sports streaming service...”
“From the 2027/28 season DAZN will be without the Champions League, because the rights to the competition were secured some months ago by Par...”
“© DWDL.de GmbH, 2001-2026 (publisher of the article)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DAZN Wins Austrian Champions League Rights
The article reports that Sky will lose the TV and streaming rights to UEFA's three major club competitions in Austria from the 2027/28 season, with DAZN acquiring the Champions League rights in Austria through 2031. DAZN will show 186 live Champions League matches per season, covering all fixtures except one Tuesday evening match for which Sky retains a 'first pick' right. Canal+ has acquired the top-match rights historically held elsewhere and bought the Europa League and Conference League in Austria; ProSiebenSat.1 secured two matches per year (the Champions League final and the Supercup) for free-to-air broadcast on Puls4. The change follows the European Commission's recent approval of RTL Deutschland's takeover of Sky Deutschland, and executives from Sky, DAZN and Canal+ commented on the new rights allocations and strategic implications.
Paramount+ Extends U.S. Serie A Streaming Rights
CBS Sports and Lega Serie A have extended their U.S. media rights partnership through the end of the 2026/2027 season, keeping all Serie A matches streaming on Paramount+ in the United States. The agreement maintains CBS Sports’ exclusive English- and Italian-language rights and next season’s coverage will include 380 Serie A matches, at least 20 Coppa Italia matches, and every Supercoppa Italiana fixture. Select games will also air across CBS linear and cable properties and digital platforms. The extension reinforces Paramount+’s live-sports lineup and preserves the service’s role as the primary U.S. streaming home for Italy’s top football competitions.
Has DAZN Now Reached a Turning Point?
This DWDL.de interview with Haruka Gruber reviews DAZN's ten-year evolution from a niche sports streamer launched in Germany and Japan in 2015 to a major global sports-rights player. Gruber recalls early technical and payment failures, the platform's strategic shift into linear and FAST channels (2019 onward), and heavy investments in high-profile rights that drove subscription prices up. DAZN lost future German Champions League rights to Paramount+ but sees more commercial opportunity in Europa League and Conference League inventory. The company, backed by investor Leonard Blavatnik, reports being significantly profitable in 2024 and 2025 and expects to remain profitable in 2026 while expanding focus on Switzerland and Austria.
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