Observed Signal · Jun 5, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Paramount+ Extends U.S. Serie A Streaming Rights
CBS Sports and Lega Serie A have extended their U.S. media rights partnership through the end of the 2026/2027 season, keeping all Serie A matches streaming on Paramount+ in the United States. The agreement maintains CBS Sports’ exclusive English- and Italian-language rights and next season’s coverage will include 380 Serie A matches, at least 20 Coppa Italia matches, and every Supercoppa Italiana fixture. Select games will also air across CBS linear and cable properties and digital platforms. The extension reinforces Paramount+’s live-sports lineup and preserves the service’s role as the primary U.S. streaming home for Italy’s top football competitions.
The rights extension secures live sports content for Paramount+, strengthening its CTV/streaming inventory and advertising opportunities in the U.S.; it affects media rights distribution but is not a sector‑shifting policy or platform technical change.
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Key Takeaways & Evidence Grounding
- CBS Sports and Lega Serie A extended their U.S. media rights partnership through the 2026/2027 season.
- All Serie A matches in the U.S. will continue to stream on Paramount+.
- Next season’s coverage includes 380 Serie A matches, a minimum of 20 Coppa Italia matches, and every Supercoppa Italiana fixture.
- CBS Sports retains exclusive English- and Italian-language U.S. rights and will distribute select games across CBS Television Network, CBS Sports Network, and CBS Sports Golazo Network, plus digital coverage on CBSSports.com.
- The original partnership between CBS Sports and Serie A began in 2021; the agreement covers the United States and its territories.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Paramount+ Secures Concacaf Rights Through 2030
Paramount+ won U.S. English-language streaming rights to three Concacaf club competitions in a multi-year deal announced by CBS Sports and Concacaf. The agreement makes Paramount+ the exclusive English-language home in the United States for the Concacaf Champions Cup, Concacaf Central American Cup and Concacaf Caribbean Cup through the 2030 season. The package includes 137 matches per season — including all 51 Concacaf Champions Cup matches — with every match streaming on Paramount+ and select Champions Cup matches also airing on CBS Sports Network and CBS Sports Golazo Network. Coverage is scheduled to begin in February.
DAZN extends Serie A rights in German-speaking region
DAZN has agreed a premature extension of its broadcast rights for Italy's Serie A, ensuring the league — along with the Coppa Italia and Supercoppa — will remain available on the sports streamer in Germany, Austria and Switzerland through the 2028/29 season. The streamer will also continue to show Italy national team matches in the UEFA Nations League and the European Championship qualifiers. Alice Mascia, CEO DACH at DAZN, emphasized the continuation of the partnership and the availability of original Italian commentary and DAZN Italia studio broadcasts. The article notes broader rights shifts in European club football, including Paramount+ securing Champions League rights from 2027/28, while DAZN holds Europa League and Conference League rights.
Paramount Wins U.K. and Germany Champions League Rights
Paramount has secured the majority of UEFA Champions League media rights in the U.K. and Germany beginning in 2027, displacing incumbent broadcaster TNT Sports. The award was part of an $11.5 billion auction for rights across Europe’s top five markets, with the total value rising more than 20% versus the prior cycle. Reports say Paramount’s bid exceeded the current nearly £1 billion arrangement held by TNT Sports. Amazon Prime Video separately renewed rights for one top-pick weekly match. The acquisition supports Paramount’s strategy to leverage premium live sports to grow Paramount+ subscriptions and further fragments the European live-sports distribution market. The deal also coincides with reports Paramount’s Channel 5 secured live NFL rights and with market speculation about Paramount interest in Warner Bros. Discovery, TNT Sports’ parent company.
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