Observed Signal · Aug 2, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Paramount+ Secures Concacaf Rights Through 2030
Paramount+ won U.S. English-language streaming rights to three Concacaf club competitions in a multi-year deal announced by CBS Sports and Concacaf. The agreement makes Paramount+ the exclusive English-language home in the United States for the Concacaf Champions Cup, Concacaf Central American Cup and Concacaf Caribbean Cup through the 2030 season. The package includes 137 matches per season — including all 51 Concacaf Champions Cup matches — with every match streaming on Paramount+ and select Champions Cup matches also airing on CBS Sports Network and CBS Sports Golazo Network. Coverage is scheduled to begin in February.
Major streaming rights acquisition expands Paramount+'s live-sports inventory and CTV/streaming ad inventory, increasing competition for soccer audiences and impacting advertiser reach and inventory planning.
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Key Takeaways & Evidence Grounding
- CBS Sports and Concacaf announced a multi-year rights deal giving Paramount+ exclusive English-language U.S. rights to three Concacaf club competitions through the 2030 season.
- The rights package includes 137 live matches per season, including all 51 Concacaf Champions Cup matches.
- Every match from the three competitions will stream live on Paramount+, with select Concacaf Champions Cup matches also airing on CBS Sports Network and CBS Sports Golazo Network.
- The agreement includes additional coverage across CBSSports.com, the Golazo Starting XI newsletter, and CBS Sports social accounts.
- Article publication date (historical event date): 2026-08-02.
Connected Companies & Entities
7 Entities mapped“Paramount+ just picked up another major piece of the soccer calendar....”
“Additional coverage on CBSSports.com, the Golazo Starting XI newsletter, and CBS Sports social accounts....”
“With the latest addition of the Concacaf matches, Paramount scored big on the tournaments, which FOX previously held....”
“The final drew 38.937 million viewers on FOX in English and another 23.9 million across Telemundo and Peacock in Spanish, for nearly 63 mill...”
“The final drew 38.937 million viewers on FOX in English and another 23.9 million across Telemundo and Peacock in Spanish, for nearly 63 mill...”
“Freestar.com (advertising/branding shown on the page)....”
“© 2025 Cord Cutters News. All rights reserved....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Paramount+ Extends U.S. Serie A Streaming Rights
CBS Sports and Lega Serie A have extended their U.S. media rights partnership through the end of the 2026/2027 season, keeping all Serie A matches streaming on Paramount+ in the United States. The agreement maintains CBS Sports’ exclusive English- and Italian-language rights and next season’s coverage will include 380 Serie A matches, at least 20 Coppa Italia matches, and every Supercoppa Italiana fixture. Select games will also air across CBS linear and cable properties and digital platforms. The extension reinforces Paramount+’s live-sports lineup and preserves the service’s role as the primary U.S. streaming home for Italy’s top football competitions.
Paramount Wins U.K. and Germany Champions League Rights
Paramount has secured the majority of UEFA Champions League media rights in the U.K. and Germany beginning in 2027, displacing incumbent broadcaster TNT Sports. The award was part of an $11.5 billion auction for rights across Europe’s top five markets, with the total value rising more than 20% versus the prior cycle. Reports say Paramount’s bid exceeded the current nearly £1 billion arrangement held by TNT Sports. Amazon Prime Video separately renewed rights for one top-pick weekly match. The acquisition supports Paramount’s strategy to leverage premium live sports to grow Paramount+ subscriptions and further fragments the European live-sports distribution market. The deal also coincides with reports Paramount’s Channel 5 secured live NFL rights and with market speculation about Paramount interest in Warner Bros. Discovery, TNT Sports’ parent company.
Paramount+ Signs Global Partnership with Arsenal
Paramount+ has signed a global marketing partnership with Premier League club Arsenal to promote its streaming content through in-stadium branding, collaborative social campaigns, and bespoke content featuring current players and legends. The launch includes a video narrated by Thierry Henry and spotlights Paramount+ shows such as Landman and MobLand. The deal follows Paramount’s recent acquisition of U.K. Champions League rights for a reported $1 billion-plus, reflecting a broader strategy of using premium live sports and talent-driven activations to attract and retain streaming subscribers. Paramount+ International GM Marco Nobili and Arsenal Chief Commercial Officer Juliet Slot provided statements framing the agreement as a way to combine sports and entertainment audiences.
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