Connected TV Hardware & FAST · Direct-to-Consumer (D2C) Brand
Hisense
Consumer electronics maker with a proprietary smart TV monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hisense Group Co., Ltd.
- Entity type
- COMPANY
- Founded
- 1969
- Headquarters
- China
- Company size
- >5,000
- Market cluster / sector
- Connected TV Hardware & FAST
- Market role
- Direct-to-Consumer (D2C) Brand
- Ticker
- 0921
- Official website
- hisense.com
What Hisense does
Hisense creates value by manufacturing and distributing consumer electronics and appliances at scale, then extending the lifetime value of its television installed base through its proprietary VIDAA smart TV platform. The hardware business drives household adoption, while the software layer aggregates apps, content discovery and ad inventory, allowing Hisense to participate in ongoing media and platform economics after the initial device sale.
Category differentiation
This refers to the Chinese consumer electronics and appliances group, not solely the VIDAA software product or a regional sales subsidiary. It is a hardware-led company with an attached connected TV platform business, rather than a standalone adtech vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hisense is a Chinese consumer electronics and home appliances company best known for selling televisions and household appliances. Its core revenue model remains hardware sales, supported by a value-for-money market position and a multi-brand strategy strengthened through acquisitions such as Toshiba Visual Solutions and Gorenje. Beyond hardware, Hisense also operates VIDAA, its proprietary smart TV operating system and content platform. VIDAA gives the company a second monetisation layer through advertising placements, content partnerships, app distribution and revenue-sharing within the connected TV interface. This means Hisense serves both end-consumers buying devices and business partners such as advertisers, streaming services and content distributors using its smart TV ecosystem.
Company news briefing
Briefing updated:
Hisense continues to reinforce its market position through hardware innovation and strategic advertising partnerships, extending its Teads homescreen monetisation agreement through 2028 and renewing its role as an official UEFA EURO 2028 partner. The consumer electronics manufacturer is expanding its footprint with the European debut of the 116UXS miniLED TV at IFA 2026, retail promotions of RGB LED televisions via Best Buy, and the integration of Amazon's free, AI-powered Alexa+ on compatible hardware. Meanwhile, the company's V-powered smart TV ecosystem is navigating emerging consumer customisation trends and supporting large-scale retail campaigns.
Business model & monetisation
Hisense primarily monetises through product sales of televisions and appliances, likely via wholesale and retail distribution. Its secondary monetisation layer comes from VIDAA through advertising inventory sold within the smart TV interface, content promotion, app distribution economics and revenue-sharing arrangements with streaming and content partners.
- Television and appliance sales
- Retail Margin
- Connected TV advertising via VIDAA
- Ad-Supported
- Content and app partnership revenue share
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
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Subsidiaries & acquisitions
Smart-TV OS platform combining streaming, advertising and content payments.
Featured market maps
Comprehensive ecosystem map of Connected TV (CTV) and Shoppable Commerce Advertising (2026), spanning streaming platforms, Smart TV OEMs, broadcasters, interactive video ad-tech, programmatic CTV SSPs/DSPs, retail commerce partners, checkout infrastructure, and data clean rooms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Nexxen and Brainlabs Expand Reach with Smart TV Home Screen Ads
CTV · Recorded impact score: 2/5
Nexxen, an advertising technology platform, announced on October 23, 2026, the results of a campaign with media agency Brainlabs for a global big-box retailer. The campaign aimed to expand audience reach and build broad awareness during an international soccer tournament, using Smart TV home screen advertising via exclusive native CTV inventory. Leveraging Home Screen Hero and Banner formats on Hisense Smart TVs powered by V OS, the campaign delivered over 8.1 million impressions and reached more than 516,000 unique viewers across Canada. This innovative format captures viewer attention at the moment they turn on their TVs, providing high-visibility presence around tentpole events. The collaboration highlights the growing importance of CTV advertising, with Brainlabs' Head of Programmatic, Ben Kahan, emphasizing the unique attention window, and Nexxen's Chief Business Officer, Kenneth Suh, noting the home screen as a prime brand opportunity.
- Nexxen and Brainlabs ran a campaign for a global big-box retailer using Smart TV home screen advertising.
- The campaign aimed to build broad awareness around an international soccer tournament, delivering over 8.1 million impressions.
Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026
Consumer Electronics · Recorded impact score: 2/5
Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.
- Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
- The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
Hisense Extends UEFA Partnership as Official EURO 2028 Partner
Partnership · Recorded impact score: 1/5
Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship sponsorship. The company has been involved in football since UEFA EURO 2016 and also sponsored FIFA World Cups in 2018, 2022, and 2026. Catherine Fang, Vice President of Hisense Group, highlighted the evolution from brand sponsorship to technology partner for UEFA screens. UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm for the continued collaboration. At IFA 2026, Hisense will feature a UEFA EURO 2028 activation zone with interactive football challenges.
- Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028.
- This is Hisense's fourth consecutive UEFA European Championship sponsorship.
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Questions about Hisense
What is Hisense?
Hisense is a Chinese consumer electronics and home appliances company that also operates the VIDAA smart TV platform.
Who uses Hisense?
Consumers buy Hisense televisions and appliances, while advertisers, streaming services and app partners use the VIDAA ecosystem commercially.
How does Hisense make money?
Hisense primarily makes money from hardware sales, with additional revenue from advertising, content partnerships and app distribution on VIDAA.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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