Hisense vs Sony

Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026

Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.

• Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
• The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
• TÜV Rheinland certified the 116UXS with Low Blue Light and the entire 2026 RGB MiniLED lineup with Eye Comfort.

Hisense Extends UEFA Partnership as Official Partner of EURO 2028

Hisense, a global consumer electronics and home appliance brand, announced at IFA 2026 that it will continue its partnership with UEFA as an official partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship. The collaboration, which began with UEFA EURO 2016, makes Hisense the first Chinese sponsor of the tournament, and also includes sponsorship of the FIFA World Cup 2026. At IFA, Hisense will feature a UEFA EURO 2028 activation zone with football challenges and auto-generated photos, offering immersive fan experiences. Hisense Vice President Catherine Fang and UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm, highlighting the partnership's growth beyond branding into display technology and immersive fan experiences. Additionally, Hisense is ranked first globally in TVs 100 inches and above, according to Omdia, underscoring its leadership in premium display technology.

• Hisense extended its partnership with UEFA as official partner of UEFA EURO 2028.
• This is Hisense's fourth consecutive UEFA European Championship sponsorship.
• Hisense is the first Chinese sponsor of UEFA EURO.

Hisense Extends UEFA Partnership as Official EURO 2028 Partner

Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship sponsorship. The company has been involved in football since UEFA EURO 2016 and also sponsored FIFA World Cups in 2018, 2022, and 2026. Catherine Fang, Vice President of Hisense Group, highlighted the evolution from brand sponsorship to technology partner for UEFA screens. UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm for the continued collaboration. At IFA 2026, Hisense will feature a UEFA EURO 2028 activation zone with interactive football challenges.

• Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028.
• This is Hisense's fourth consecutive UEFA European Championship sponsorship.
• Hisense has sponsored UEFA EURO since 2016 and FIFA World Cups 2018, 2022, and 2026.

Sony Announces New Press Releases for September 2026

Sony has added several new press releases for September 2026, including the Sony Innovation Fund exhibiting at CEATEC 2026, a major animation co-production between Japanese and African studios, enhancements to the World Athletics Ultimate Championship experience, support for flood and earthquake victims, and a non-binding MoU between Sony Semiconductor Solutions and Aramco.

Marvel's Wolverine Arrives on PlayStation 5: Inside Insomniac Games' New Adventure

Sony's blog announces the release of Marvel's Wolverine on PlayStation 5, developed by Insomniac Games, as a new major product launch.

Sony Innovation Fund to Exhibit at CEATEC 2026

Sony Innovation Fund to Exhibit at CEATEC 2026, showcasing co-creation initiatives through investment and incubation.