Hisense vs Sony

Nexxen and Brainlabs Expand Reach with Smart TV Home Screen Ads

Nexxen, an advertising technology platform, announced on October 23, 2026, the results of a campaign with media agency Brainlabs for a global big-box retailer. The campaign aimed to expand audience reach and build broad awareness during an international soccer tournament, using Smart TV home screen advertising via exclusive native CTV inventory. Leveraging Home Screen Hero and Banner formats on Hisense Smart TVs powered by V OS, the campaign delivered over 8.1 million impressions and reached more than 516,000 unique viewers across Canada. This innovative format captures viewer attention at the moment they turn on their TVs, providing high-visibility presence around tentpole events. The collaboration highlights the growing importance of CTV advertising, with Brainlabs' Head of Programmatic, Ben Kahan, emphasizing the unique attention window, and Nexxen's Chief Business Officer, Kenneth Suh, noting the home screen as a prime brand opportunity.

• Nexxen and Brainlabs ran a campaign for a global big-box retailer using Smart TV home screen advertising.
• The campaign aimed to build broad awareness around an international soccer tournament, delivering over 8.1 million impressions.
• Nexxen announced results on October 23, 2026.

Hisense Unveils True-to-Life Color, Eye Comfort at IFA 2026

Hisense, a global leader in consumer electronics, presented its latest innovations in displays, laser technology, and audio at IFA 2026, under the theme 'Innovations for a Better Life'. The company focused on delivering vivid picture quality, viewing comfort, and immersive sound. Notable products included the first European debut of the 116UXS miniLED TV, which features RGB MiniLED backlighting with a four-color light source, achieving 110% of the BT.2020 color gamut. Many of Hisense's new products, including the 116UXS and the XR10 laser projector, received certifications from TÜV Rheinland for eye comfort. Hisense also showcased the world's first Field Sequential Display (FSD) technology, an LCD architecture that eliminates color filters, and introduced new audio products like the UX1 soundbar and the wireless HiClips earbuds. The company highlighted its ongoing partnership with TÜV Rheinland and its position as a leader in the large-screen TV market.

• Hisense introduced the 116UXS miniLED TV in Europe, featuring RGB MiniLED backlighting and 110% BT.2020 color gamut.
• The 116UXS received Pantone Validated RGB MiniLED and Pantone Color certifications.
• TÜV Rheinland certified the 116UXS with Low Blue Light and the entire 2026 RGB MiniLED lineup with Eye Comfort.

Hisense Extends UEFA Partnership as Official Partner of EURO 2028

Hisense, a global consumer electronics and home appliance brand, announced at IFA 2026 that it will continue its partnership with UEFA as an official partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship. The collaboration, which began with UEFA EURO 2016, makes Hisense the first Chinese sponsor of the tournament, and also includes sponsorship of the FIFA World Cup 2026. At IFA, Hisense will feature a UEFA EURO 2028 activation zone with football challenges and auto-generated photos, offering immersive fan experiences. Hisense Vice President Catherine Fang and UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm, highlighting the partnership's growth beyond branding into display technology and immersive fan experiences. Additionally, Hisense is ranked first globally in TVs 100 inches and above, according to Omdia, underscoring its leadership in premium display technology.

• Hisense extended its partnership with UEFA as official partner of UEFA EURO 2028.
• This is Hisense's fourth consecutive UEFA European Championship sponsorship.
• Hisense is the first Chinese sponsor of UEFA EURO.

Supporting New Forms of Creation with Sony's Continually Evolving Sound Separation Technology

Sony has published a new blog post about its sound separation technology, highlighting new forms of creation.

Crunchyroll Anime Future Forum: Exploring the Future of Anime Together

Sony's corporate blog features a new article about the Crunchyroll Anime Future Forum, discussing the future of anime.

Advancing New Entertainment Experiences through Onchain Technology

Sony launches a global incubation program for startups and creators using onchain technology.