Samsung Ads

The business monetises Samsung’s device and media ecosystem by packaging audience data, owned streaming inventory and campaign execution tools for advertisers and agencies. It creates value by controlling both supply and data: Samsung Smart TV viewership data improves targeting and measurement, while Samsung TV Plus and device-based placements provide premium ad inventory. Buyers can transact via direct managed campaigns or self-serve workflows, allowing the company to capture demand from large brands, agencies and programmatic teams.

Samsung Ads is the advertising and media monetisation business operated by Samsung Electronics America, Inc. It sells access to advertising inventory across Samsung’s device ecosystem, particularly connected TV and streaming environments, and provides a self-serve ad platform for campaign activation, optimisation and measurement. Its core commercial proposition is the combination of owned media supply, especially Samsung TV Plus, with proprietary first-party viewing data derived from Samsung Smart TVs.

The business primarily serves advertisers, agencies and programmatic buyers looking for connected TV and cross-device reach. Revenue is generated through advertising sales, including direct and programmatic media buying, with pricing typically linked to inventory quality, audience data and campaign scale. Samsung TV Plus adds a large ad-supported streaming supply base, while the Ad Manager platform supports both managed-service and self-serve buying models.