Joyn
German streaming platform combining live TV, AVOD and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Joyn GmbH
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- joyn.de
What Joyn does
Joyn operates a hybrid digital media model. It aggregates live broadcast channels, on-demand entertainment, and themed editorial video destinations into a consumer streaming service, attracts users with free access, monetises audience attention through advertising, and converts a subset of users into paying subscribers via its premium tier. The platform creates value by combining owned and aggregated content supply, cross-device distribution, and monetisable video inventory within a single viewer environment.
Category differentiation
Joyn is a consumer streaming platform and media property, not a standalone adtech vendor or SaaS tool. It should be distinguished from international subscription-only streamers because its model combines free ad-funded streaming, live TV aggregation, and a premium tier.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Joyn is a German consumer video streaming platform operated by Joyn GmbH. It combines live television channels and on-demand video into a single digital service and runs a hybrid model with a free advertising-funded tier alongside a paid premium subscription, Joyn PLUS+. The platform also extends into editorial and thematic content hubs such as sports and news microsites within the same ecosystem. The company makes money primarily from video advertising sold against its free streaming audience and secondarily from recurring subscription fees for premium ad-free access and additional content. Its end users are consumers, particularly in German-speaking markets, while its commercial counterparties include advertisers and distribution partners. Strategically, Joyn functions as ProSiebenSat.1’s owned streaming and digital video monetisation platform.
Company news briefing
Briefing updated:
Following MFE-MediaForEurope's takeover of ProSiebenSat.1, Joyn has strengthened its content offering through an expanded licensing agreement with Paramount for exclusive premieres and library titles, alongside the addition of BBC Earth and BBC Lifestyle FAST channels. AGF metrics for July 2026 recorded 38.8 million streaming hours for Joyn, while Zattoo integrated Joyn Schweiz into its B2B ingest services.
Business model & monetisation
Joyn uses a dual monetisation model. Its primary revenue stream is advertising-funded video consumption on the free tier, including instream video ads and interactive formats such as shoppable video ads and pause ads. Its secondary revenue stream is recurring subscription revenue from Joyn PLUS+, which offers ad-free viewing and additional exclusive content. The platform may also benefit from distribution-related commercial arrangements, but the evidence most strongly supports advertising and subscription as the core mechanisms.
- Free-tier streaming advertising
- Ad-supported video inventory and interactive ad formats
- Premium subscriptions
- Recurring monthly subscription for ad-free and expanded content access
- Ancillary distribution arrangements
- Platform or telecom distribution-related commercial agreements
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Featured market maps
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Annette Frier, Sonja Schönemann Win Blauer Panther Award
Media & Entertainment · Recorded impact score: 1/5
Annette Frier and Sonja Schönemann will receive the 'Besondere kreative Gesamtleistung' (Special Creative Overall Achievement) award at the Blauer Panther ceremony on October 21, 2026, for their series 'Frier und Fünfzig' co-produced by Brainpool and Good Humor for Joyn and Sat.1. The jury praised the series for tackling a long-neglected topic with courage and entertainment, bringing a female life phase to television. Frier stars as a fictionalized version of herself navigating a midlife crisis, while Schönemann wrote the series. The award comes as part of a show concept where many winners are announced in advance.
- Annette Frier and Sonja Schönemann win the 'Besondere kreative Gesamtleistung' award at the Blauer Panther.
- 'Frier und Fünfzig' is a Joyn/Sat.1 series produced by Brainpool and Good Humor.
Babylon Berlin leads streaming ranking, Joyn's Villa loses momentum
Streaming Rankings · Recorded impact score: 2/5
In the second week of its run, the ARD series 'Babylon Berlin' significantly increased its streaming reach to 1.893 million weekly net viewers, leading the cross-provider ranking of all AGF-measured offers. The free-TV broadcast during the same week provided an additional attention boost. The US series 'Reacher' on Prime Video followed closely with 1.854 million. Meanwhile, the Sat.1 reality show 'Villa der Versuchung' on Joyn fell below the 500,000-viewer mark for the first time, reaching only 0.48 million weekly net reach. Other RTL reality formats like 'Sommerhaus der Stars' and 'Are You The One' performed well, while 'Love Island VIP' started slightly below last year's premiere. The data, provided by AGF Videoforschung for calendar week 38 (Sept 14-20, 2026), measures weekly net reach of program brands on streaming platforms, excluding YouTube and social media.
- Babylon Berlin reached a weekly net reach of 1.893 million in streaming, ranking first.
- Reacher on Prime Video reached 1.854 million weekly net viewers.
Tina Rodriguez appointed CEO of Zattoo
Recorded impact score: 4/5
Zattoo's Board of Directors has officially appointed Tina Rodriguez as CEO. Rodriguez, who joined the company in January 2026 as Chief Consumer Officer, had been serving as interim CEO since April 2026 following the departure of Roger Elsener to SRF. The board, led by chairman Daniel Mönch, praised her clear strategic leadership and role in driving transformation. Under her interim leadership, Zattoo achieved key milestones, including a marketing partnership with Ströer, the launch of its own FAST channel 'Zeno True Crime', and new B2B clients such as Joyn Schweiz for Zattoo Ingest. Additionally, Zattoo Orchestrate went live with Estonian TV provider Elisa Eesti. Before Zattoo, Rodriguez held leadership roles at Liberty Global, Sunrise, UPC Schweiz, and Unitymedia.
- Tina Rodriguez is officially appointed CEO of Zattoo.
- She joined Zattoo in January 2026 as Chief Consumer Officer and became interim CEO in April 2026.
ProSiebenSat.1 Signs New Fiction Deal with Paramount
Content Licensing · Recorded impact score: 3/5
ProSiebenSat.1 has signed a new content licensing agreement with Paramount Global Content Licensing for Germany, Austria, and Switzerland, expanding their ongoing partnership. The deal secures exclusive series premieres for its free-TV channels and the Joyn streaming platform, including the third season of 'Navy CIS: Origins' and the first Joyn availability of 'FBI: International'. Additionally, Joyn will feature 1,372 episodes of library series such as 'Beverly Hills, 90210', 'Scorpion', 'Good Wife', 'Bull', 'Diagnose Mord', 'Blue Bloods', and 'Elementary', along with 1,200 episodes of Nickelodeon kids content (including 'Victorious', 'Zoey 101', 'Teenage Mutant Ninja Turtles', and 'Rugrats') and 26 horror blockbusters for Halloween, including the 'Hellraiser' series. Executives from both companies emphasized the breadth of the portfolio and the strengthened multi-platform collaboration.
- ProSiebenSat.1 signed a new content licensing deal with Paramount Global Content Licensing for Germany, Austria, and Switzerland.
- The deal includes exclusive series premieres for ProSiebenSat.1 free-TV channels and Joyn, such as 'Navy CIS: Origins' season 3 and 'FBI: International'.
Joko and Klaas Vacation Show Ditches Competition and Madness
Media · Recorded impact score: 1/5
DWDL.de reviews the new ProSieben show 'Joko und Klaas machen Urlaub' (Joko and Klaas Go on Vacation). The show follows German entertainers Joko and Klaas on an Icelandic road trip without games, competitions, or scoring. The first season recently started on Joyn and airs Wednesdays at 8:15 p.m. on ProSieben. Critic Alexander Krei notes the format sits somewhere between a travel magazine and a reality show. The entertainment value comes from the two hosts' contrasting personalities and spontaneous moments rather than stunts. The review highlights scenes such as a lava field visit and a tomato-themed restaurant, and notes the show is less extreme than their previous formats like 'Duell um die Welt.'
- Joko und Klaas machen Urlaub is a new show with Joko and Klaas on ProSieben and Joyn.
- The show features a road trip through Iceland without games, competitions, or points.
Explore company relationships
Questions about Joyn
What is Joyn?
Joyn is a German video streaming platform that combines live TV channels, on-demand entertainment, and a premium subscription tier.
Who uses Joyn?
Consumers in German-speaking markets use Joyn for free ad-supported streaming, live television, and optional premium ad-free viewing.
How does Joyn make money?
Joyn primarily earns from advertising on its free tier and secondarily from recurring subscription fees for Joyn PLUS+.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
Continue your research on Joyn
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.