XAD spoteffects
XAD spoteffects is a tV ad measurement and attribution software for the DACH market.
XAD spoteffects operates in the AdTech Vendor segment.
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Distinction
XAD spoteffects is not a TV broadcaster, DSP or general-purpose marketing cloud. It is a specialist B2B measurement and media intelligence provider focused on TV and CTV campaign analytics.
- Founded
- 2018
- Headquarters
- Saarstr. 7, 80797 Munich, Germany
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about XAD spoteffects
XAD spoteffects: About
The business model combines proprietary media intelligence data with SaaS analytics workflows. XAD spoteffects captures and structures TV campaign, spot airing and performance data, then packages that information into subscription software, data access and analytics products for business users. It creates value by helping advertisers and agencies evaluate TV and CTV effectiveness, while also helping broadcasters and sales teams optimise scheduling and monetisation using objective reach and campaign data.
Products & Services in Categories
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Technology
XAD spoteffects: Market Position
XAD spoteffects GmbH is a German B2B measurement and analytics provider focused on television advertising intelligence, attribution and performance analysis. The company was created through the 2018 merger of XAD and Spoteffects and offers products that track TV spot airings, estimate media spend, measure campaign effects across linear TV and Connected TV, and provide reach analytics for broadcasters and media sales teams.
It makes money primarily by selling subscription access to its analytics platforms and licensing data products. Its paying customers are advertisers, media agencies, media planners, analysts, broadcasters and media owners, especially those operating in the DACH television market. The company’s positioning is closer to a specialist TV ad measurement vendor than to a general ad platform, broadcaster or media agency.
XAD spoteffects: Key Competitors & Alternatives
→ View full competitor landscapeXAD spoteffects: Frequently Asked Questions
What is XAD spoteffects?
XAD spoteffects is a German B2B analytics company that measures, tracks and analyses TV and CTV advertising performance.
Who uses XAD spoteffects?
Its users include advertisers, media agencies, planners, analysts, broadcasters, media owners and TV sales teams.
How does XAD spoteffects make money?
It earns revenue mainly from software subscriptions, proprietary data access and paid analytics or export features.
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