XAD spoteffects
Global TV and CTV ad measurement and attribution software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- XAD spoteffects GmbH
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Saarstr. 7, 80797 Munich, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- xadspoteffects.com
What XAD spoteffects does
The business model combines proprietary media intelligence data with SaaS analytics workflows. XAD spoteffects captures and structures TV campaign, spot airing and performance data, then packages that information into subscription software, data access and analytics products for business users. It creates value by helping advertisers and agencies evaluate TV and CTV effectiveness, while also helping broadcasters and sales teams optimise scheduling and monetisation using objective reach and campaign data.
Category differentiation
XAD spoteffects is not a TV broadcaster, DSP or general-purpose marketing cloud. It is a specialist B2B measurement and media intelligence provider focused on TV and CTV campaign analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
XAD spoteffects GmbH is a German B2B measurement and analytics provider focused on television advertising intelligence, attribution and performance analysis. The company was created through the 2018 merger of XAD and Spoteffects and offers products that track TV spot airings, estimate media spend, measure campaign effects across linear TV and Connected TV, and provide reach analytics for broadcasters and media sales teams. It makes money primarily by selling subscription access to its analytics platforms and licensing data products. Its paying customers are advertisers, media agencies, media planners, analysts, broadcasters and media owners. The company’s positioning is closer to a specialist TV ad measurement vendor than to a general ad platform, broadcaster or media agency.
Company news briefing
Briefing updated:
XAD spoteffects continues to solidify its position in TV-to-web attribution under the leadership of Managing Director Jasper Sasse and Chief Sales & Customers Officer Michail von Tsurikov. Recent applications of its technology focus on integrating linear TV airing data with minute-level digital response signals, enabling advertisers to conduct incrementality analyses and quantify TV-driven conversions. These capabilities facilitate the optimisation of downstream KPIs, including search uplift and site traffic, to better categorise the impact of cross-channel video advertising.
Business model & monetisation
XAD spoteffects monetises through SaaS subscription licensing, paid access to proprietary TV campaign data and premium analytics functionality. The provided product data indicates a mix of recurring subscriptions, flexible on-demand data purchases, API or downloadable data delivery and tiered access models. Revenue is therefore driven mainly by software subscriptions and data licensing rather than media spend take-rates or service retainers.
- Analytics platform subscriptions
- SaaS / software subscription
- Proprietary campaign and spot data access
- Data licensing
- On-demand dataset purchases
- Pay-per-use data sales
- API and export-based access
- Pay-per-use / transactional access
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
XAD spoteffects GmbH
IAB vendor record: 1127
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 5, 7, 8, 10
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Technology
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about XAD spoteffects
What is XAD spoteffects?
XAD spoteffects is a German B2B analytics company that measures, tracks and analyses TV and CTV advertising performance.
Who uses XAD spoteffects?
Its users include advertisers, media agencies, planners, analysts, broadcasters, media owners and TV sales teams.
How does XAD spoteffects make money?
It earns revenue mainly from software subscriptions, proprietary data access and paid analytics or export features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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