CND Motion Media
CND Motion Media is a tV attribution software for measurable linear and connected TV campaigns.
Analyst Perspective
CND Motion Media is a Germany-based B2B measurement software and analytics provider focused on making TV advertising measurable for digital-first brands and media agencies. Its core offering combines second-level TV spot detection with web and app tracking, attribution modelling, forecasting and reporting to quantify the direct and indirect effects of linear TV, addressable TV and connected TV campaigns on digital outcomes such as visits, leads and orders. The company appears to generate revenue through a hybrid model of software access and managed analytics services. Its customers are advertisers and media agencies that need performance visibility across TV and digital channels, particularly for DRTV and brand performance campaigns. The company creates value by translating broadcast and streaming exposure into attributable business outcomes, helping clients optimise media allocation and campaign effectiveness.
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Key insights about CND Motion Media
Category Differentiation
CND Motion Media is a B2B TV attribution and analytics provider, not a TV broadcaster, media owner or general creative agency. It is focused on measuring TV and CTV impact on digital outcomes rather than selling media inventory itself.
CND Motion Media: About
CND Motion Media operates a specialised B2B analytics model centred on proprietary TV attribution software. It captures TV spot exposure data, links that exposure to web and app behaviour, and delivers reporting, modelling and forecasting that help advertisers and agencies assess campaign performance. Value is created through a combination of software-based measurement infrastructure and hands-on analytical support for campaign evaluation and optimisation.
How CND Motion Media Works & Monetises
Business model analysis and core revenue streams
The company monetises through SaaS-style access to its analytics platform together with managed service fees for custom analysis, modelling, implementation support and reporting. Commercial terms are likely enterprise-oriented and tailored by campaign scale, measurement scope, data integrations and service intensity rather than simple self-serve pricing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (CND Motion Media)
CND Motion Media Leadership Update
The current version of the webpage lists Christian Niebelschütz as the Managing Director and introduces Dr. Christian Hagenah as the IT & Software Brain, indicating a defined leadership structure.
Read original sourceCND Motion Media: Frequently Asked Questions
What is CND Motion Media?
CND Motion Media is a German B2B analytics company that measures and attributes the impact of TV, addressable TV and connected TV campaigns on digital outcomes.
Who uses CND Motion Media?
Its main users are digital-first brands, performance advertisers and media agencies that want measurable TV campaign performance and optimisation insights.
How does CND Motion Media make money?
It makes money through software licensing for its analytics platform and service fees for custom analysis, modelling, reporting and implementation support.
Company Facts
- Founded
- 2012
- Headquarters
- Holzstraße 2, 80469 München, Germany
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- cnd-motionmedia.de