SYZYGY Group

Pilot wins EnBW €150M media account

German energy group EnBW has awarded its major media framework agreement to agency Pilot after a multi‑lot tender that began in February. The contract was split into two lots with a combined value of roughly €150 million over three years; Pilot — already handling EnBW’s classic media — won both lots and will serve as EnBW’s media agency for classical and digital channels from 2027. WPP-owned Syzygy Performance, which previously managed EnBW’s digital media, did not win any part of the new assignment. EnBW, headquartered in Karlsruhe and owner of consumer brand Yello, frequently runs campaigns created by Jung von Matt; Christian Kleiber, Head of Corporate Brand, Campaign & Media, is responsible for the account. The outcome further strengthens Pilot’s client roster, according to publisher reports. Article: Horizont, 2026-07-27 (Mehrdad Amirkhizi).

Agencies Should Take More Risk, Says Franziska von Lewinski

In a beach-side interview on Fehmarn, Franziska von Lewinski, Managing Partner of The Observatory International's German arm, urged agencies to accept more performance-based risk and to deeply understand clients' business models. She said clients increasingly demand success-linked compensation and that many agency failures stem from insufficient comprehension of client operations. Von Lewinski also offered advice on how agencies should approach artificial intelligence and described how she would build an agency today. The interview was conducted by Mirko Kaminski, CEO of Achtung and video reporter for HORIZONT. Von Lewinski joined The Observatory International in Germany in spring 2024 after prior leadership roles at Interone, Fischer-Appelt, and Syzygy.

Frank Wolfram (SYZYGY) — Author Profile

Author profile page on HORIZONT listing contributions by Frank Wolfram, a guest author and CEO of the SYZYGY Group. The page links to his recent commentaries, including "Von Marketing- zu Business-KPIs" (published 2026-07-13) and "Beyond the Demo" (published 2026-03-18). The page is hosted by the publisher HORIZONT, part of dfv Mediengruppe.