Initiative

Meta launches 'Meta Small Business' initiative

Meta announced a company-wide initiative called Meta Small Business to support entrepreneurship and accelerate AI adoption among small businesses that use its platforms. In an internal memo, Meta CEO Mark Zuckerberg framed the effort as a way to help people build businesses in the AI era and ensure broader sharing of benefits from advanced AI. Axios reported that the program will be led by Meta President and Vice Chairman Dina Powell McCormick and Meta Head of Product Naomi Gleit. Zuckerberg encouraged product managers, designers, engineers and other employees to volunteer to work on the initiative. Meta said tens of millions of entrepreneurs already use its platforms, and the new program represents an expansion of company resources toward small-business tools and AI-driven services.

Ad Agency Account Reviews Tracker — June 2026

Ad Age’s running tracker catalogs notable advertising account reviews and recent agency-of-record changes across creative, media, data and technology. Updated June 10, 2026, the list details wins, incumbents and consultants — for example Hims & Hers moved its U.S. media to PMG from Tinuiti; Omnicom won IBM’s global media; Wawa appointed Tombras as lead creative agency; Hershey named DonerColle Partners AOR for its salty snacks; and Coca‑Cola plans a global media, data and technology review involving Publicis and WPP (excluding North America, Japan and Korea). The tracker covers RFP launches, closed reviews, incumbents and consultants and is updated as new information becomes available.

European Ad Tech Firms Launch Programmatic TV Initiative

PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform announced the European Programmatic TV Initiative (EPTVI) to accelerate growth and adoption of programmatic TV across Europe. The effort, in collaboration with the Project X Initiative, brings broadcasters and agencies together to tackle barriers such as closed sales platforms that don’t connect to the broader programmatic ecosystem. Buyer demand remains for connected TV (CTV) inventory accessible via DSPs, while broadcasters worry about losing control and inventory commoditization. European CTV spend is around 10% of linear TV spend, far below the 38% seen in the U.S., illustrating market gaps. The group outlined four initial objectives: define definitions, outline benefits/ drawbacks with mitigation, showcase successful European programmatic TV campaigns, and develop a development roadmap for Europe. An industry summit and a report are planned for autumn. Hitesh Bhatt of PubMatic emphasized uniting broadcasters, streamers, OEMs and agencies to enable Europe’s TV market to thrive.