Viaplay Group

Viaplay Group operates a multi-revenue media model built around owned audience reach and owned content rights. It creates or acquires entertainment and sports rights, distributes them through direct consumer subscriptions and partner channels, monetises audience attention through ad sales across streaming, TV and radio, and extends content economics further through B2B licensing and syndication. The model combines direct end-user payments with wholesale and advertising income, allowing the same content and audience base to be monetised several times across different channels.

Viaplay Group is a Swedish listed media company focused on Nordic video, television, radio and advertising. Its core consumer offering is the Viaplay streaming service, supplemented by linear TV channels, commercial radio assets and the Allente pay-TV and broadband-TV distribution business. The group also runs an advertising sales operation, Viaplay Commercial, and licenses curated Nordic and European content to third-party platforms through offerings such as Viaplay Select and its syndicated SVOD channel.

The company makes money through a hybrid model spanning consumer subscriptions, advertising sales, carriage and distribution fees, and B2B content licensing. Its direct customers therefore include households buying streaming and TV bundles, advertisers and agencies buying inventory across video, TV and radio, and distribution partners such as broadcasters, streaming platforms and operators licensing content packages. Geographically, the business is centred on the Nordics and the Netherlands, with additional international reach through partner-led content distribution.