DIRECTV

DIRECTV combines content distribution and audience monetisation. It licenses and packages live TV channels, sports and on-demand content for households and commercial venues, charging recurring subscription fees for access. Alongside this, it monetises audience attention through ad-supported streaming and a dedicated advertising division that sells addressable and cross-screen campaigns to brands and agencies. The model blends subscription economics with advertising yield from owned and partner inventory.

DIRECTV is a US pay television and streaming operator offering live linear TV, on-demand content, premium channel add-ons and business TV packages. Its portfolio spans hybrid satellite and internet delivery, OTT streaming subscriptions, a free ad-supported streaming service and a commercial offering for venues such as hospitality and retail locations. The company also operates an advertising business that sells addressable and cross-screen media to brands and agencies.

DIRECTV makes money primarily from recurring consumer and business subscriptions, package upgrades and add-ons, with additional revenue from advertising sold across free streaming and TV inventory. Its acquisition of a majority stake in INVIDI Technologies indicates a strategic push to strengthen addressable television advertising and improve monetisation of its inventory using subscriber data.