Go Addressable
Nonprofit trade body advancing addressable TV advertising adoption.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Go Addressable, Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- goaddressable.com
What Go Addressable does
Go Addressable operates as an industry consortium and nonprofit trade organisation. It creates value by aligning major TV distributors and related market participants around standards, research, education and advocacy that make addressable TV easier to plan, buy, measure and scale. Its role is to reduce fragmentation in the market, improve buyer confidence and accelerate category growth across the broader TV advertising ecosystem.
Category differentiation
Go Addressable is not a DSP, SSP or self-serve ad buying platform. It is a nonprofit industry body for addressable TV advocacy, research and ecosystem coordination.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Go Addressable is a US-based nonprofit industry initiative and trade organisation focused on accelerating adoption of addressable television advertising. Rather than operating as an ad tech platform, it convenes TV distributors and other ecosystem participants around education, research, advocacy, planning guidance and market standardisation for addressable TV across linear and streaming environments. Its customers and users are business stakeholders across the television advertising market, including advertisers, agencies, broadcasters, MVPDs, streaming platforms, measurement providers and ad tech participants. The organisation generates value by coordinating industry collaboration and producing research, guidelines and events, with revenue likely supported by member contributions, sponsorships and partner-funded initiatives rather than software subscriptions or media trading.
Company news briefing
Briefing updated:
Amidst TPG’s ownership of DIRECTV and the strategic consolidation of members Charter and Paramount, Go Addressable has expanded its consortium to include DoubleVerify and OpenAP. The group is prioritising deterministic identity standards to address research revealing IP-to-postal mapping is only 13% accurate, a significant development as addressable capabilities now influence 78% of advertiser Upfront decisions. These efforts position the group as an open-internet alternative to unreliable IP-based targeting and flawed email-based identifiers, aiming to ensure measurement integrity across its members’ converging media portfolios.
Business model & monetisation
Go Addressable monetises primarily through nonprofit trade-body economics rather than software licensing. The most plausible revenue streams are member or partner contributions from participating TV distributors and ecosystem companies, event sponsorship and participation tied to the Go Addressable Summit, and co-funded or sponsored research and industry initiatives. There is no evidence of SaaS subscription, media arbitrage or transaction-based monetisation.
- Member or partner contributions
- Nonprofit consortium funding
- Event sponsorship and participation
- Conference and summit revenue
- Co-funded research initiatives
- Sponsored research and industry studies
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Viamedia.ai joins Go Addressable for addressable TV expansion
TV Advertising · Recorded impact score: 3/5
Viamedia.ai, a next-generation ad tech company focused on local-first omni-channel advertising, has joined Go Addressable, an industry trade group promoting addressable TV advertising and deterministic identity. By joining, Viamedia will make its patented addressable TV technology available to broadcasters and MVPDs, opening up high-quality broadcast ad inventory for improved targeting and monetization. The company's Parrot Ad Decisioning System (ADS) platform manages and monetizes linear, CTV, and programmatic advertising, unifying ad delivery across screens. Earlier this year, Viamedia partnered with Hearst Television to enable household-level addressability for broadcast TV. The move aims to educate buyers and expand the use of precise targeting across cable and broadcast, making linear TV more measurable.
- Viamedia.ai joined Go Addressable, an industry trade group for addressable TV advertising.
- Viamedia owns six patents related to addressable TV, all tied to its Parrot ADS platform.
Explore company relationships
Questions about Go Addressable
What is Go Addressable?
Go Addressable is a US nonprofit trade organisation focused on advancing addressable TV advertising through research, education, advocacy and industry collaboration.
Who uses Go Addressable?
Its users are business stakeholders in the TV advertising market, including advertisers, agencies, broadcasters, MVPDs, streaming platforms, measurement providers and ad tech firms.
How does Go Addressable make money?
It likely relies on member and partner contributions, event sponsorship and participation, and co-funded research rather than software subscriptions or media trading.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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