Go Addressable

Go Addressable operates as an industry consortium and nonprofit trade organisation. It creates value by aligning major TV distributors and related market participants around standards, research, education and advocacy that make addressable TV easier to plan, buy, measure and scale. Its role is to reduce fragmentation in the market, improve buyer confidence and accelerate category growth across the broader TV advertising ecosystem.

Go Addressable is a US-based nonprofit industry initiative and trade organisation focused on accelerating adoption of addressable television advertising. Rather than operating as an ad tech platform, it convenes TV distributors and other ecosystem participants around education, research, advocacy, planning guidance and market standardisation for addressable TV across linear and streaming environments.

Its customers and users are business stakeholders across the television advertising market, including advertisers, agencies, broadcasters, MVPDs, streaming platforms, measurement providers and ad tech participants. The organisation appears to generate value by coordinating industry collaboration and producing research, guidelines and events, with revenue likely supported by member contributions, sponsorships and partner-funded initiatives rather than software subscriptions or media trading.