fuboTV
Sports-first live TV streamer with subscription and CTV advertising revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- fuboTV Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Ticker
- FUBO
- Official website
- fubo.tv
What fuboTV does
The business combines a direct-to-consumer streaming subscription model with owned-media advertising monetisation. On the consumer side, the company aggregates licensed live channels and video content into monthly plans sold directly to households. On the advertising side, it packages and sells its proprietary CTV inventory, sponsorships and interactive ad formats to brands and agencies. Value is created by attracting viewers with sports-led live programming, then monetising attention through both recurring subscriptions and ad sales.
Category differentiation
This is a live TV streaming and media inventory owner, not a standalone adtech vendor or a pure SaaS platform. Its advertising business monetises its own CTV audience rather than operating as an open-web DSP or SSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
fuboTV Inc. is a US-based live TV streaming company that sells subscription access to bundled linear channels, live sports and on-demand content delivered over the internet. Its consumer proposition is positioned as a cable replacement for cord-cutters, with features such as cloud DVR, multi-device streaming and high channel counts. The company also operates an advertising business that sells connected TV inventory on its owned platform to advertisers and media agencies. It therefore generates revenue from two primary sources: consumer subscription fees and brand advertising, particularly around premium live sports and interactive CTV formats. Its customers are both end consumers paying monthly plans and B2B advertising buyers purchasing access to its streaming audience.
Company news briefing
Briefing updated:
Under CEO Alisa Bowen, Fubo continues its post-merger integration with Hulu + Live TV under Disney's majority ownership, serving 5.75 million subscribers. The company recently expanded its content offering by adding ESPN 4K and ESPN2 4K to its Elite and Ultra plans at no additional cost. Furthermore, Fubo has integrated its ad operations with the Disney Ad Server and launched The Athletic's first Connected TV sports video hub, enhancing monetisation and advertising yield.
Business model & monetisation
Monetisation is split between recurring consumer subscriptions and advertising sales. Consumers pay monthly subscription fees for tiered channel bundles and platform features such as cloud DVR and concurrent streaming. Advertisers and agencies pay for access to owned CTV inventory through CPM-based video campaigns, sponsorships and interactive ad formats, creating a mixed subscription-plus-ad-supported revenue model.
- Consumer streaming subscriptions
- Content Subscription
- CTV video advertising
- Ad-Supported
- Sponsorship and premium ad packages
- Ad-Supported
- Interactive ad formats
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Sky
UK subscription TV, streaming and advertising sales company.
- DAZN
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
- Hulu
Streaming platform combining subscriptions, live TV and premium advertising.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Fubo Adds ACCNX and SECN+ Channels
Connected TV (CTV) & OTT · Recorded impact score: 2/5
FuboTV has added two ESPN-owned digital college-sports channels — ACC Network Extra (ACCNX) and SEC Network+ (SECN+) — to its English-language streaming plans at no extra cost to subscribers. The channels will stream hundreds of additional ACC and SEC events, increasing Fubo’s live-sports inventory to more than 2,500 live sporting events. Fubo executive Todd Mathers said the move strengthens Fubo and Hulu + Live TV as differentiated college-sports destinations for the upcoming season. The article was published on August 26, 2026.
- Fubo added ACC Network Extra (ACCNX) and SEC Network+ (SECN+) to its streaming lineup.
- ACCNX and SEC Network are digital/linear properties owned by ESPN.
Investor Presentation Released: Fubo
financials · Recorded impact score: 4/5
AI parsed presentation narrative: FuboTV is pivoting toward a strategy of profitable growth following its combination with Hulu + Live TV, positioning itself as the largest virtual pay TV operator in the U.S. Management is focused on leveraging Disney's advertising technology and marketing ecosystem to drive monetization, aiming for positive free cash flow by 2027. Key tailwinds mentioned: Live Sports Engagement, AdTech Integration.
Explore company relationships
Questions about fuboTV
What is Fubo?
Fubo is a live TV streaming platform that sells internet-delivered channel bundles, with a strong emphasis on sports, and also monetises its audience through CTV advertising.
Who uses Fubo?
Consumers use it to watch live sports and television over the internet, while advertisers and agencies use its media sales offering to buy premium connected TV inventory.
How does Fubo make money?
It makes money from monthly consumer subscriptions and from selling advertising, sponsorship and interactive ad inventory on its streaming platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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