Sanoma

Sanoma is a Finnish listed media and learning group. Its business combines a large domestic media portfolio in Finland with a European K12 learning operation. In media, it owns news, magazine, TV, radio and streaming assets and monetises them through consumer subscriptions and advertising sales. In learning, it sells printed and digital curriculum-aligned materials, learning platforms and related subscriptions to schools, teachers and education systems across several European countries. The company makes money through a diversified model: recurring education contracts and subscriptions, print and digital learning materials, paid consumer content, and advertiser spend across owned media inventory. Its customer base therefore includes schools and education authorities, teachers and students through institutional purchasing, Finnish consumers paying for content, and advertisers or agencies buying access to Sanoma's media reach and first-party audience data.