Schibsted

Schibsted creates value by owning large audience-facing media brands and monetising them in two parallel ways. First, it converts engaged readers and listeners into paying subscribers for premium news and audio products. Secondly, it sells advertising access to those audiences across its owned media properties through a central sales house and self-serve ad platform. This combines direct consumer revenue with B2B media monetisation, allowing the same audience base to support multiple revenue streams.

Schibsted is a publicly listed Nordic media group that owns and operates a portfolio of consumer media brands, including digital news publishers, audio products and advertising sales operations. Based on the supplied product data, its portfolio includes major news titles such as Aftonbladet, VG, Aftenposten and Svenska Dagbladet, alongside products such as Omni, Podme and its centralised advertising unit Schibsted Advertising.

The company makes money through a hybrid model: recurring consumer subscription revenue from paid journalism and premium audio, and advertising revenue from selling inventory across display, native, video, audio and print. Its customers are both consumers who pay for content access and advertisers or agencies that buy audience reach across Nordic media properties, either through managed sales or via the self-serve Admarket platform.