Digital Newsletters & Web Publishing · Publisher & Media Owner · Media Sales House
Schibsted
Nordic media group monetising news audiences through subscriptions and advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Schibsted ASA
- Entity type
- COMPANY
- Founded
- 1839
- Company size
- >5,000
- Market cluster / sector
- Digital Newsletters & Web Publishing
- Market role
- Publisher & Media Owner · Media Sales House
- Official website
- schibsted.com
What Schibsted does
Schibsted creates value by owning large audience-facing media brands and monetising them in two parallel ways. First, it converts engaged readers and listeners into paying subscribers for premium news and audio products. Secondly, it sells advertising access to those audiences across its owned media properties through a central sales house and self-serve ad platform. This combines direct consumer revenue with B2B media monetisation, allowing the same audience base to support multiple revenue streams.
Category differentiation
Schibsted is a Nordic media owner and advertising sales operator, not a standalone adtech vendor or a pure software company. It should be distinguished from individual portfolio brands such as Aftonbladet, VG or Podme, which are products within the wider group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Schibsted is a publicly listed Nordic media group that owns and operates a portfolio of consumer media brands, including digital news publishers, audio products and advertising sales operations. Based on the supplied product data, its portfolio includes major news titles such as Aftonbladet, VG, Aftenposten and Svenska Dagbladet, alongside products such as Omni, Podme and its centralised advertising unit Schibsted Advertising. The company makes money through a hybrid model: recurring consumer subscription revenue from paid journalism and premium audio, and advertising revenue from selling inventory across display, native, video, audio and print. Its customers are both consumers who pay for content access and advertisers or agencies that buy audience reach across Nordic media properties, either through managed sales or via the self-serve Admarket platform.
Company news briefing
Briefing updated:
Schibsted has appointed Gard Steiro as Head of its News Media division and achieved an initial legal victory in the Oslo District Court against Meta regarding commercial content rights. The group continues to expand its Nordic media footprint with the launch of Radio Aftonbladet, the two-year extension of the youth-focused VGX project, and SMS Sweden being named Sales Organisation of the Year 2026.
Business model & monetisation
The company uses a hybrid monetisation strategy centred on content subscriptions and advertising. Consumer-facing products generate recurring revenue through subscription tiers and paywalls. Advertising is monetised through CPM-based inventory sales, bespoke cross-brand campaign packages, branded/native formats, and self-serve campaign buying via Admarket. The supplied product synthesis also indicates revenue from print and podcast advertising where relevant.
- Digital and print news subscriptions
- Content Subscription
- Display, native and video advertising
- Ad-Supported
- Podcast subscriptions
- Content Subscription
- Managed campaign packages via central ad sales
- Service Fee
- Self-serve advertiser spend via ad platform
- Percentage Take-Rate
Products & capabilities
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Competitors & alternatives
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Schibsted takes Meta to court – and wins first round
Recorded impact score: 4/5
Schibsted and a number of other Norwegian media companies have won an initial victory against Meta in the Oslo District Court. The court has blocked a disputed provision in Meta’s new commercial terms that could give the tech giant extensive rights to collect and use journalistic content from publishers’ websites.
Gard Steiro appointed new Head of Schibsted News Media
Recorded impact score: 4/5
Gard Steiro is stepping down as Editor-in-Chief and Managing Director of VG to take over as Head of Schibsted's News Media division. Siv Juvik Tveitnes has led News Media alongside her role as Group CEO since Schibsted was organised into two divisions. She is now handing over responsibility for News Media to Gard Steiro.
Schibsted Press & News: VGX extended, SMS Sweden named Sales Org of the Year, Radio Aftonbladet launches
Recorded impact score: 3.5/5
The Schibsted press page lists multiple recent announcements: VGX project extended for two years, SMS Sweden named Sales Organisation of the Year 2026, Radio Aftonbladet goes live, Schibsted strengthens Nordic position with stronger results, Raoul Grünthal appointed new Chair of Tinius Trust, Aftonbladet Radio opens for advertisers, Schibsted secures rights deal for Norwegian football, partnership with Estercare for women's health, joint digital advertising offering with TV4, open sourcing AI tool Videofy, and several award wins.
VGX steps up the search for the news service of the future
Recorded impact score: 3.5/5
The VGX project has been extended for another two years as Schibsted continues its experiment to develop a digital news service for young people.
Schibsted Press & News: Radio Aftonbladet launches, strong results, and more
Recorded impact score: 4/5
Schibsted's press page features multiple announcements including the launch of Radio Aftonbladet, strong annual results, a new Tinius Trust chair, sports rights deal, AI tool open-sourcing, and more.
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Questions about Schibsted
What is Schibsted?
Schibsted is a publicly listed Nordic media group operating news, audio and advertising businesses.
Who uses Schibsted?
Consumers use its news and audio brands, while advertisers and agencies use its media inventory and ad sales products.
How does Schibsted make money?
It earns revenue from digital subscriptions, paid audio products and advertising sold across its owned media properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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