Sparteo

KameraOne and Viously Unite for Ultimate Video Monetisation

KameraOne, a leading short-clips media company, and Viously, an ad-tech and monetisation provider, have formed a partnership to offer publishers and platforms a complete monetisation solution. The collaboration combines KameraOne's extensive short-form content and global distribution with Viously' video player technology and monetisation platform, enabling publishers to engage, retain, and monetise audiences worldwide. Executives stated the partnership will empower KameraOne's content and distribution network with Viously' technology to drive revenue growth, complementing KameraOne's video content offering and global syndication. KameraOne reports its network reaches over 1 billion consumers daily across more than 10 languages. Viously contributes its advanced monetisation engine that leverages audience data to optimise revenue across devices. The joint solution aims to deliver a comprehensive end-to-end monetisation workflow for publishers of all sizes.

SPARTEO Soars to 32nd in French Growth Champions!

SPARTEO, a French ad tech company, has been named to Les Echos' Top 500 French Growth Champions 2024, ranking 32nd overall. The recognition highlights its 78% average annual growth since 2019 and its strong performance in regional and sector categories. SPARTEO placed 2nd in the Advertising, Marketing, and Communication category and also 2nd in the Haut de France French region, underscoring both national prominence and local influence. Co-founder Denis Marchant welcomed the accolade as validation of the team's relentless pursuit of excellence and value delivery to clients. The ranking originates from Les Echos' annual growth champions listing, further illustrating SPARTEO's traction in the competitive French ad tech landscape. The company expresses gratitude to clients, partners, and employees as it continues to push industry benchmarks.

Efficient Bid Cuts Ad Requests by 30% for Publishers

Publishers can reduce ad requests using Efficient Bid, an in-house optimization by Sparteo integrated in Actirise and Viously. The technology aims to streamline SSP/DSP interactions with predictive intelligence and real-time market insights to reduce unnecessary ad calls, speeding page loads and boosting QPS. Reported results include an average 30% reduction in display ad requests, equating to about 400 billion requests, and video request reductions of up to 50%. The approach relies on machine learning to analyze billions of historical data points to predict SSP/DSP responsiveness, enabling publishers to target bids more efficiently while lowering operational costs. By decreasing ad call volume, Efficient Bid is claimed to increase revenue, improve user experience, and cut energy use, contributing to a greener digital advertising ecosystem. The article invites readers to request a demo of Actirise and Viously.