Sparteo
Publisher monetisation software across SSP, consent, video and audio.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SPARTEO
- Entity type
- BUSINESS_UNIT
- Founded
- 2018
- Headquarters
- Paris, Île-de-France, France
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- corporate.sparteo.com
What Sparteo does
Sparteo operates a portfolio model in publisher adtech. It builds proprietary monetisation and compliance products that sit inside publishers’ advertising stacks, then earns revenue from software usage, platform access and, in some cases, a share of monetised advertising revenue. The business creates value by improving publisher yield, simplifying stack integration, extending monetisation into video, CTV and audio, and helping customers stay compliant with privacy rules.
Category differentiation
Sparteo is a B2B publisher adtech company, not a consumer media brand or a general digital agency. It should be distinguished from larger standalone SSP vendors by its broader publisher-focused suite spanning consent, display, video and audio monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sparteo is a French private adtech company that sells software and monetisation infrastructure primarily to publishers and ad networks. Its product suite includes an SSP for programmatic inventory monetisation, a consent management platform, display monetisation and analytics tools, video and CTV ad delivery, and audio advertising technology. The company generates value by helping media owners increase advertising yield, manage consent compliance and operate monetisation across multiple digital channels. Its revenue model combines SaaS-style software access with performance-linked monetisation economics, particularly where Sparteo participates in advertising revenue generated through its stack. The customer base is mainly publishers, ad networks and media companies, with some audio-related offerings also relevant to brands.
Business model & monetisation
Sparteo uses a hybrid monetisation model. Its core products are delivered as B2B software platforms, implying subscription or platform access fees, while monetisation products such as the SSP and publisher yield tools also support performance-based commercial arrangements tied to advertising revenue generated or improved through the platform. This mix aligns the company with publisher revenue outcomes while creating recurring software income from infrastructure such as CMP and analytics tooling.
- Publisher monetisation platform fees
- SaaS / Software Subscription
- Revenue share from monetised advertising activity
- Percentage Take-Rate (Media/FinTech/Marketplace)
- Consent management platform pricing
- SaaS / Software Subscription
- Video and audio monetisation services
- Percentage Take-Rate (Media/FinTech/Marketplace)
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sparteo
IAB vendor record: 1028
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Bababam
IAB vendor record: 1120
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Subsidiaries & acquisitions
- Actirise
Publisher monetisation platform for auctions, analytics and consent.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sparteo Appoints Antoine Hermite as Managing Director
Platform · Recorded impact score: 1/5
Sparteo, a provider of AI-powered contextual advertising solutions, has appointed Antoine Hermite as Managing Director to lead its international growth initiatives. Hermite brings extensive experience from his previous role at Webedia, where he held a senior executive position. This strategic hire underscores Sparteo's commitment to expanding its global footprint and enhancing its market position in the advertising technology sector. The appointment is part of Sparteo's broader strategy to strengthen its leadership team and drive innovation in contextual advertising.
- Sparteo appointed Antoine Hermite as Managing Director.
- Hermite is a former Webedia executive.
Explore company relationships
Questions about Sparteo
What is Sparteo?
Sparteo is a French adtech company that provides publisher monetisation, consent, video and audio advertising software.
Who uses Sparteo?
Its direct customers are mainly publishers, ad networks and media companies, with some audio products also relevant to brands.
How does Sparteo make money?
It appears to earn revenue from software subscriptions and performance-based fees linked to advertising monetisation outcomes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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