mediasmart

mediasmart provides programmatic advertising infrastructure to business customers. Its core value proposition is enabling advertisers and agencies to access inventory, activate audiences and measure outcomes across multiple channels from a single platform. The business combines software delivery with media execution economics: customers use the platform directly on a self-serve basis, through APIs, and in some cases via managed campaign support. Value is created through campaign automation, targeting, cross-screen orchestration and attribution tied to business outcomes such as store visits.

mediasmart is a Spanish adtech company operating a self-serve, mobile-first demand-side platform for advertisers, agencies and programmatic buying teams. The platform is used to plan, buy and measure campaigns across mobile, web, connected TV and digital out-of-home, with additional capabilities in cross-device targeting, audience sync, footfall attribution and incrementality analysis. It is part of the Affle group.

The company makes money primarily from software-enabled media buying, typically via a percentage of media spend processed through its DSP, supplemented by fees for data, audience and measurement capabilities. Its customers are business buyers rather than consumers, including brands, agencies, trading desks and retail advertisers seeking programmatic activation and offline outcome measurement.