mediasmart
mediasmart is a mobile-first DSP for omnichannel programmatic advertising and measurement.
Analyst Perspective
mediasmart is a Spanish adtech company operating a self-serve, mobile-first demand-side platform for advertisers, agencies and programmatic buying teams. The platform is used to plan, buy and measure campaigns across mobile, web, connected TV and digital out-of-home, with additional capabilities in cross-device targeting, audience sync, footfall attribution and incrementality analysis. It is part of the Affle group. The company makes money primarily from software-enabled media buying, typically via a percentage of media spend processed through its DSP, supplemented by fees for data, audience and measurement capabilities. Its customers are business buyers rather than consumers, including brands, agencies, trading desks and retail advertisers seeking programmatic activation and offline outcome measurement.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about mediasmart
Category Differentiation
mediasmart is an adtech platform for programmatic media buying, not a media agency, publisher or consumer media app. It should be distinguished from generic mobile marketing consultancies by its DSP, audience and attribution software.
mediasmart: About
mediasmart provides programmatic advertising infrastructure to business customers. Its core value proposition is enabling advertisers and agencies to access inventory, activate audiences and measure outcomes across multiple channels from a single platform. The business combines software delivery with media execution economics: customers use the platform directly on a self-serve basis, through APIs, and in some cases via managed campaign support. Value is created through campaign automation, targeting, cross-screen orchestration and attribution tied to business outcomes such as store visits.
How mediasmart Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is a percentage take-rate or platform margin on media spend transacted through the DSP. Secondary revenue likely comes from software access and premium add-ons such as audience data via mDMP, advanced measurement including incrementality and footfall attribution, and specialised omnichannel modules for CTV and DOOH synchronisation. The platform also appears capable of supporting service-led or managed execution fees alongside self-serve usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (mediasmart)
Change in Leadership at mediasmart
Sameer Sondhi has been appointed as the new CEO of mediasmart, replacing Anuj Kumar, who previously held the position.
Read original sourcemediasmart is now part of the Affle Group
mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally.
Read original sourceWhen cricket meets the living room screen: IPL’s big screen moment
An analysis of the impact of IPL on connected screens and advertising.
Read original sourcemediasmart: Frequently Asked Questions
What is mediasmart?
mediasmart is a Spanish adtech company operating a self-serve demand-side platform for programmatic advertising across mobile, web, CTV and DOOH.
Who uses mediasmart?
Its users are business customers such as advertisers, media agencies, trading desks, app marketers and retail brands running programmatic campaigns.
How does mediasmart make money?
It primarily earns a take-rate on media spend processed through its DSP, with additional revenue from software access, data products, measurement modules and managed services.
Company Facts
- Founded
- 2011
- Headquarters
- Calle Eloy Gonzalo 27, 28010 Madrid, Spain
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- mediasmart.io