Lumen Research
Attention measurement and media optimisation for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lumen Research Ltd
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Westgate House, 9 Holborn, London EC1N 2LL
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- lumen-research.com
What Lumen Research does
Lumen Research operates a hybrid B2B model combining proprietary data assets, analytics software and managed media services. It creates value by collecting opt-in eye-tracking data, using that data to build predictive attention models, packaging the outputs into measurement and planning software, and then extending those insights into programme buying and creative advisory services. This lets customers use one supplier for attention research, cross-channel analytics and operational optimisation.
Category differentiation
This is the UK adtech and attention measurement company, not the US telecoms company Lumen Technologies. It focuses on eye-tracking-based advertising analytics and media optimisation rather than network infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lumen Research is a UK-based adtech and research company focused on measuring and predicting human attention to advertising. Its core offer combines large-scale eye-tracking panel data, predictive attention models and software tools that help advertisers, agencies, planners and publishers measure campaign attention, compare performance across channels, and optimise media spend. The company makes money through enterprise software, research projects and managed services. Its flagship LAMP platform is sold as B2B software for attention measurement, planning and optimisation; it also runs eye-tracking studies, creative testing and programmatic media buying services using its proprietary attention data. Following its 2022 merger with Avocet, Lumen broadened from measurement into activation, including attention-based bidding integrated with DSP workflows.
Company news briefing
Briefing updated:
Lumen Research continues to anchor its position in attention measurement through key commercial adoptions and agency pilots. InMobi launched FRAME Attention, a high-attention media product for mobile in-app and Connected TV validated by Lumen's methodology. Additionally, holding group WPP is actively engaged in measurement pilots with Lumen as part of its advanced television and media strategies.
Business model & monetisation
Lumen Research monetises primarily through SaaS licensing for its attention measurement and planning platform. It adds project-based or usage-based revenue from eye-tracking studies, panel-based research and creative testing, plus service fees or retainers for managed programme buying and consulting. Its attention bidding capability is commercialised as an optimisation layer tied to DSP-based execution rather than as a standalone consumer product.
- LAMP software licences
- Software Subscription
- Eye-tracking studies and panel-based research
- Pay-per-Use
- Managed programme buying
- Service Fee
- Creative consulting and testing
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Lumen Research Limited
IAB vendor record: 63
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Lumen Research
What is Lumen Research?
Lumen Research is a B2B adtech and research company that measures, predicts and activates advertising attention using eye-tracking data, analytics software and managed services.
Who uses Lumen Research?
Its users are mainly advertisers, media agencies, programme traders, planners, creative teams, researchers and some publishers seeking attention-based measurement or optimisation.
How does Lumen Research make money?
It earns revenue from software licences, research and testing projects, and managed service fees for media buying and creative consulting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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