Lumen Research

Lumen Research operates a hybrid B2B model combining proprietary data assets, analytics software and managed media services. It creates value by collecting opt-in eye-tracking data, using that data to build predictive attention models, packaging the outputs into measurement and planning software, and then extending those insights into programme buying and creative advisory services. This lets customers use one supplier for attention research, cross-channel analytics and operational optimisation.

Lumen Research is a UK-based adtech and research company focused on measuring and predicting human attention to advertising. Its core offer combines large-scale eye-tracking panel data, predictive attention models and software tools that help advertisers, agencies, planners and publishers measure campaign attention, compare performance across channels, and optimise media spend.

The company makes money through enterprise software, research projects and managed services. Its flagship LAMP platform is sold as B2B software for attention measurement, planning and optimisation; it also runs eye-tracking studies, creative testing and programmatic media buying services using its proprietary attention data. Following its 2022 merger with Avocet, Lumen broadened from measurement into activation, including attention-based bidding integrated with DSP workflows.