pilot

pilot Stuttgart promotes Claudia Frank to Managing Director

pilot Stuttgart has promoted Claudia Frank to Managing Director effective 1 July 2026. Frank, previously Director Consulting Media at the Stuttgart office, will co-lead the location alongside Marcus Koch and will be responsible for expanding the office and developing new client relationships. Frank has worked at the Stuttgart office for about 16 years and was previously employed at Omnicom agency PHD; she began her career via a traineeship at OMD Stuttgart. The appointment was reported by Horizont on 29 June 2026. The agency group’s CEO Kristian Meinken has praised her experience and strategic expertise (reported in earlier coverage). The story duplicates an existing industry signal that first recorded the promotion and related background details.

Pilot Wins Vitakraft Media Account

Hamburg-based agency Pilot has won the media account for German pet-supplies specialist Vitakraft after a multi-stage pitch. Pilot will provide strategic media consultancy and support a planned 2027 brand relaunch. The agency’s data-driven targeting approach — focusing on interests and needs of different pet-owner groups rather than only sociodemographics — and its technology stack were decisive. Pilot plans to use the deterministic ID solution Hive and the ad-effectiveness measurement tool TGA to reach and measure audiences for Vitakraft. Vitakraft is a well-known provider of pet food, snacks and accessories; the German pet-food market alone is worth more than four billion euros annually. Both Pilot and Vitakraft cited strategic fit, technological capabilities and international reach as reasons for the partnership.

pilot radar: Zwischen Feed und Primetime | pilot Agenturgruppe

Die 71. Welle unserer Studienreihe beleuchtet, wie die Deutschen Medien nutzen, welche Bewegtbildinhalte sie bevorzugen, welche Motive hinter ihrem Konsum stehen und wie sie Werbung in unterschiedlichen Nutzungskontexten wahrnehmen.