Observed Signal · Sep 21, 2026 · Market Report · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Omnicom Media Leads Germany New Business Ranking in H1 2026
COMvergence's New Business Barometer for Germany recorded 77 pitches with a net volume of USD 844 million in the first half of 2026. Omnicom Media led the agency group ranking with a net gain of USD 188 million, including USD 148 million from eleven new clients and retained accounts for Dyson and IBM. The Pilot Group, an independent agency, achieved the highest retention rate of 80% with a net volume of USD 126 million, securing second place. Mediaplus of the Serviceplan Group followed in third with nine client wins and a net volume of USD 37 million. The three largest pitches were for Jaguar Land Rover, Deutsche Postcode Lotterie, and Dyson, totaling USD 230 million. Following the acquisition of IPG Mediabrands, Omnicom consolidated its new business figures from Q1 2026.
The article reports on media agency new business wins in Germany, which is a key market indicator for the advertising industry. It highlights the competitive landscape and performance of major agency groups, relevant for understanding market dynamics.
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Key Takeaways & Evidence Grounding
- COMvergence recorded 77 pitches with a net volume of USD 844 million in Germany for H1 2026.
- Omnicom Media led the ranking with a net gain of USD 188 million.
- Pilot Group achieved 80% retention rate and second place with USD 126 million net volume.
- Mediaplus (Serviceplan Group) ranked third with nine new clients and USD 37 million net volume.
- The three largest pitches were for Jaguar Land Rover, Deutsche Postcode Lotterie, and Dyson, totaling USD 230 million.
Connected Companies & Entities
11 Entities mapped“Mediaplus aus der Serviceplan-Gruppe....”
“Zusätzlich wurden Etats unter anderem von Dyson und IBM verteidigt....”
“Zusätzlich wurden Etats unter anderem von Dyson und IBM verteidigt....”
“Die drei größten Pitches des ersten Halbjahres entfielen auf Jaguar & Land Rover (JLR), die Deutsche Postcode Lotterie und Dyson....”
“Die höchste Retention Rate unter den sieben großen Agenturgruppen erreichte die unabhängige Pilot Group mit 80 Prozent....”
“Führt die Rangliste bei den Neuetats an: Omnicom Media - Bild: Imago Images / TT...”
“Auf Platz drei folgt Mediaplus aus der Serviceplan-Gruppe....”
“Nach der Übernahme von IPG Mediabrands durch Omnicom werden die Neugeschäftszahlen seit dem ersten Quartal 2026 bei Omnicom Media konsolidie...”
“COMvergence hat für das erste Halbjahr 2026 insgesamt 77 Pitches mit einem Netto-Volumen von 844 Millionen US-Dollar in Deutschland erfasst....”
“Platz fünf ging an PHD, die im ersten Halbjahr keinen Kunden verlor....”
“Initiative, ebenfalls Teil von Omnicom Media, erreichte mit 50 Millionen US-Dollar den dritten Platz....”
Ontology Mapping & Concepts
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