Hearts United
Omnicom Media agency unifying planning, analytics, media and commerce services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Founded
- 2026
- Headquarters
- 195 Broadway, 8th Floor, New York, NY 10007, US
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- heartsunited.com
What Hearts United does
Hearts United operates as a managed-service media agency within Omnicom Media. It combines strategic advisory, planning, data-led decision support, media activation and commerce operations into client-specific engagements. Value is created by linking brand growth strategy and consumer insight with commercial planning, retail media, marketplace discovery and media buying execution. Its scale derives from combining the former Hearts & Science and Mediahub networks across 40 markets.
Category differentiation
Hearts United is an Omnicom Media agency business unit, not an independent media owner, ad-tech platform or separately incorporated software company. It is the combined successor network to Hearts & Science and Mediahub.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hearts United is Omnicom Media's global media agency network, formed in August 2026 by combining Hearts & Science and Mediahub. The agency provides managed services spanning media strategy and planning, predictive analytics, artificial intelligence-enabled operating methods, retail media, marketplace activity and commerce innovation. It operates across 40 markets from New York headquarters and is led regionally across the United States, EMEA, the United Kingdom and Germany. The business sells bespoke B2B agency engagements to brands and businesses. It earns client-service revenue through media planning, buying, strategy, analytics and commerce-related service scopes; it does not disclose standalone software subscription pricing, self-service media buying fees or a separate revenue figure. The network represented approximately $9.1 billion in 2025 billings at launch, which is a media-spend measure rather than reported Hearts United revenue.
Company news briefing
Briefing updated:
Following its merger with Mediahub to form Hearts United, the consolidated Omnicom agency has launched its new global corporate brand site and visual identity. Operating across 40 markets with $9.1 billion in billings, the network has finalised key leadership appointments, including Dominik Scholta heading the German business alongside Ross Jenkins leading EMEA. This integration, aligned with Omnicom's post-IPG-merger rationalisation, solidifies the group's transition toward a unified, technology-driven marketing platform.
Business model & monetisation
Hearts United monetises through bespoke B2B managed-service contracts for strategy and planning, analytics, media planning and buying, and retail media and marketplace innovation. Commercial terms are client-specific agency fees and media-service compensation. Public materials disclose neither fixed price cards nor SaaS subscriptions, usage-based fees or a standalone self-service platform.
- Managed media strategy, planning and buying engagements
- Service Fee
- Predictive analytics and AI-enabled decision-support services
- Service Fee
- Retail media, marketplace and commerce operations
- Service Fee
- Media transaction and inventory-related commercial arrangements
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Hearts United launches new corporate brand site
Recorded impact score: 4.5/5
Hearts & Science's news page has been replaced by a Hearts United corporate landing page featuring new branding, leadership team, practices, and contact information.
Hearts & Science rebrands to Hearts United
Recorded impact score: 4.5/5
The Hearts & Science news page has been replaced with a new corporate site for Hearts United, featuring a new brand identity, leadership team, and service offerings.
Explore company relationships
Questions about Hearts United
What is Hearts United?
Hearts United is Omnicom Media's global managed-service media agency, created by combining Hearts & Science and Mediahub in 2026.
Who uses Hearts United?
Brands and businesses use Hearts United for media strategy, planning, analytics, media activation, retail media and marketplace services.
How does Hearts United make money?
It earns client-specific agency fees and media-service compensation for managed strategy, planning, buying, analytics and commerce engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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