Observed Signal · Aug 28, 2026 · Market Signal · Source: IPG (Interpublic Group) · Impact: 4.5/5
Omnicom Media Officially Launches Hearts United
New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40‑Market Global Network NEW YORK, Aug. 28, 2026 /PRNewswire/ — Omnicom Media, […]
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Recent verified developments and strategic activity across this market segment.
Omnicom Combines Hearts & Science and Mediahub
Omnicom Media has merged its Hearts & Science and Mediahub agencies into a new global network called Hearts United. The agency will launch across 40 markets with an estimated billing volume of about $9.1 billion. Leadership appointments include Florian Adamski (Omnicom Media CEO) framing the move around client growth, Ross Jenkins leading EMEA, and Dominik Scholta heading the German business. Omnicom presented the consolidation as a growth and AI-integration play, while observers frame it as further consolidation following Omnicom’s takeover of Interpublic. Reported historic billing growth for the two agencies and new-business wins underpin the rollout.
Omnicom Integrates Kinesso & Annalect; Merges Hearts & Science and Mediahub
Omnicom is reorganizing parts of Omnicom Media by integrating Kinesso and Annalect into the unit and consolidating its media agencies Mediahub and Hearts & Science into a single, currently unnamed international agency under Global CEO Florian Adamski. The company describes the change as a reorganisation of capabilities that preserves talent and expertise; Nicole Estebanell will lead the merged U.S. agency while Ross Jenkins becomes CEO for EMEA, and Australia will continue to run both agencies separately. The consolidation will affect Germany, where Omnicom Media lists multiple networks and more than 2,500 employees across seven locations. The move leaked before a formal announcement, industry observers (including Ryan Kangisser of Mediasense) expect further holding-company consolidation, and a concrete integration plan is expected to be finalised in August 2026.
Omnicom's Hearts & Science Rebrands to Hearts United
Omnicom Media is rebranding its Hearts & Science agency worldwide to a new name, Hearts United, as part of the integration of Mediahub. The article, published on August 28, 2026 by Juliane Paperlein on Horizont, reports that the name change and new visual identity (a colorful Hearts United logo) accompany the organisational integration. The rebrand reflects Omnicom Media's consolidation of its media agency operations under a single global identity following the Mediahub integration. The announcement is presented as a corporate naming and branding change rather than a product or technology launch.
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