Performance Media & AdTech Consultancies · Agency & Consultancy
Crossmedia
Independent media agency for planning, buying, measurement and procurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Crossmedia, Inc.
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- United States
- Company size
- 501–1,000
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- xmedia.com
What Crossmedia does
Crossmedia operates a service-led agency model. It creates value by advising advertisers on channel strategy, executing media buys across digital and traditional channels, measuring outcomes, and improving commercial terms through procurement and inventory access. The business combines strategic consultancy, hands-on campaign operations and selected inventory or finance-related trading capabilities, allowing it to serve both brand-building and performance objectives under enterprise relationships.
Category differentiation
Crossmedia is a media agency and consultancy, not a self-serve adtech platform or DSP vendor. It should also not be confused with generic cross-media advertising concepts or similarly named media production firms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Crossmedia is an independent media agency and consultancy that provides media planning, buying, performance marketing, analytics, procurement and related brand services for advertisers. Its core offer is a managed-service model spanning communications strategy, cross-channel media execution, measurement and reporting, with additional capabilities in multicultural marketing, global media coordination and creative or CX-adjacent services. The company makes money primarily from agency fees tied to media planning and buying, performance and consulting retainers, and commercial margins associated with media procurement and inventory-related trading activities. Its customers are brand marketers, procurement leaders, performance teams and multinational advertisers that need external support to plan, buy, measure and govern media investment across multiple channels and markets.
Company news briefing
Briefing updated:
As independent media agency Crossmedia enters its 27th year of operation, the firm is realigning its leadership structure to sharpen its corporate strategy and operational discipline. Concurrently, agency representatives at events such as The Drum Live 2026 have emphasized a strategic return to core measurement fundamentals, integrating the human element alongside modern data capabilities.
Business model & monetisation
Revenue is generated mainly through managed service fees for media planning, media buying and campaign execution, commonly structured as retainers and fees linked to billings or spend. Additional revenue comes from performance marketing services, analytics and consulting engagements, and procurement-related activities such as media finance, barter and inventory trading margins. There is no evidence of a self-serve software subscription model; monetisation is predominantly enterprise contract and service based.
- Media planning and buying retainers or fees tied to billings
- Service Fee
- Performance marketing execution across search, social, programmatic and affiliate
- Service Fee
- Analytics, consulting and measurement services
- Service Fee
- Media procurement, finance and barter arrangements
- Media Arbitrage
- Proprietary inventory marketplace trading spreads
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Global media agency offering planning, buying, analytics and AI-enabled consulting.
Global media agency for planning, buying and optimisation.
Global media agency for planning, buying, analytics and commerce.
German media agency for planning, programmatic and performance marketing.
Global media agency network for planning, buying, commerce and analytics.
Side-by-side comparisons
Subsidiaries & acquisitions
Independent German full-service media planning and buying agency.
Featured market maps
Comprehensive market landscape of media agencies in Germany (2026), mapping the global agency holding groups (WPP, Omnicom Media Group, Publicis Groupe, Dentsu, Havas) alongside leading owner-managed independent agencies (Serviceplan/Mediaplus, pilot, Crossmedia, PIA Media, JOM Group, TRG).
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Crossmedia Aligns Leadership Around the Next Era of Independent Growth
Recorded impact score: 3.5/5
Entering its 27th year, the global independent media agency is sharpening its focus on growth, corporate strategy and operational discipline as it works to become the world's most trusted media agency.
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Questions about Crossmedia
What is Crossmedia?
Crossmedia is an independent media agency that provides planning, buying, performance marketing, analytics and procurement services for advertisers.
Who uses Crossmedia?
Its clients are mainly enterprise advertisers, brand marketing teams, procurement leaders, performance marketers and multinational organisations needing managed media services.
How does Crossmedia make money?
It earns revenue from agency retainers and service fees for planning and buying, consulting fees for analytics and strategy, and margins or spreads from procurement and inventory-related trading.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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