Crossmedia
Independent media agency for planning, buying, measurement and procurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Crossmedia, Inc.
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- Agency & Consultancy
- Official website
- xmedia.com
What Crossmedia does
Crossmedia operates a service-led agency model. It creates value by advising advertisers on channel strategy, executing media buys across digital and traditional channels, measuring outcomes, and improving commercial terms through procurement and inventory access. The business combines strategic consultancy, hands-on campaign operations and selected inventory or finance-related trading capabilities, allowing it to serve both brand-building and performance objectives under enterprise relationships.
Category differentiation
Crossmedia is a media agency and consultancy, not a self-serve adtech platform or DSP vendor. It should also not be confused with generic cross-media advertising concepts or similarly named media production firms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Crossmedia is an independent media agency and consultancy that provides media planning, buying, performance marketing, analytics, procurement and related brand services for advertisers. Its core offer is a managed-service model spanning communications strategy, cross-channel media execution, measurement and reporting, with additional capabilities in multicultural marketing, global media coordination and creative or CX-adjacent services. The company makes money primarily from agency fees tied to media planning and buying, performance and consulting retainers, and commercial margins associated with media procurement and inventory-related trading activities. Its customers are brand marketers, procurement leaders, performance teams and multinational advertisers that need external support to plan, buy, measure and govern media investment across multiple channels and markets.
Company news briefing
Briefing updated:
Building on its initiatives to combat fraudulent AI-generated content via the 'AI SlopStopper' tool and optimise sports marketing strategies for the LA Olympics, Crossmedia has aligned its leadership to drive its next phase of independent growth. Entering its 27th year, the agency is sharpening its focus on corporate strategy and operational discipline. These leadership updates reinforce Crossmedia's commitment to media quality and brand safety while securing its long-term independent positioning.
Business model & monetisation
Revenue is generated mainly through managed service fees for media planning, media buying and campaign execution, commonly structured as retainers and fees linked to billings or spend. Additional revenue comes from performance marketing services, analytics and consulting engagements, and procurement-related activities such as media finance, barter and inventory trading margins. There is no evidence of a self-serve software subscription model; monetisation is predominantly enterprise contract and service based.
- Media planning and buying retainers or fees tied to billings
- Service Fee
- Performance marketing execution across search, social, programmatic and affiliate
- Service Fee
- Analytics, consulting and measurement services
- Service Fee
- Media procurement, finance and barter arrangements
- Media Arbitrage
- Proprietary inventory marketplace trading spreads
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Featured market maps
- Media Agencies Landscape (Germany)
A structural overview of Media Agencies operating in Germany, grouped by their global Holding Groups and independent status.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Crossmedia Aligns Leadership Around the Next Era of Independent Growth
Recorded impact score: 3.5/5
Entering its 27th year, the global independent media agency is sharpening its focus on growth, corporate strategy and operational discipline as it works to become the world's most trusted media agency.
Explore company relationships
Questions about Crossmedia
What is Crossmedia?
Crossmedia is an independent media agency that provides planning, buying, performance marketing, analytics and procurement services for advertisers.
Who uses Crossmedia?
Its clients are mainly enterprise advertisers, brand marketing teams, procurement leaders, performance marketers and multinational organisations needing managed media services.
How does Crossmedia make money?
It earns revenue from agency retainers and service fees for planning and buying, consulting fees for analytics and strategy, and margins or spreads from procurement and inventory-related trading.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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