PHD

PHD operates an agency and consultancy model centred on planning, buying and optimisation of media for brands. It creates value by combining strategic advisory work, operational campaign delivery, audience and analytics capabilities, and access to scaled buying power and shared data infrastructure from its parent network. The business is service-led, with proprietary workflow tools supporting client delivery rather than standing out as a broad standalone software vendor.

PHD is a media agency network headquartered in the United Kingdom and operating within Omnicom Media Group. It provides media strategy, investment planning, implementation planning, audience management, analytics, commerce strategy, programmatic and direct media buying, and ad operations for advertiser clients. It also uses proprietary planning workflow software, including Omni Studio, within the wider Omnicom Omni ecosystem.

The company makes money primarily through managed services for enterprise advertisers, including retainers, project fees, and media-buying related fees or margins. Its customers are brand marketers and marketing leadership teams that need outsourced media planning, execution, measurement and commerce-oriented growth support across channels such as web, social, search and commerce media.