Hearts & Science
Media agency for planning, buying and measuring cross-channel campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hearts & Science
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 195 Broadway, 8th Floor, New York, NY 10007, US
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- heartsunited.com
What Hearts & Science does
Hearts & Science operates an agency services model. It creates value by advising brands on where and how to spend marketing budgets, executing those buys across channels, and providing measurement, modelling and strategic consulting to improve performance. The business benefits from combining service labour, analytical capabilities and access to parent-network buying scale, allowing it to win larger multi-service advertiser relationships and deepen account value over time.
Category differentiation
Hearts & Science is a media agency brand, not a standalone adtech software vendor or consumer media publisher. It should be distinguished from independent analytics platforms because its core offer is managed agency services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hearts & Science is a media agency within Omnicom Media Group that provides managed services across media planning, media buying, paid search, paid social, analytics, marketing science, CRM-related programmes, content marketing and strategic consulting. Its offer is aimed at advertiser brands and senior marketing teams that want media strategy, activation and measurement tied together through a single agency relationship. The company makes money primarily from agency fees linked to planning, buying, analytics and consulting engagements, with additional economics likely tied to managed media spend and buying scale within the Omnicom network. Its customers are business buyers rather than consumers, especially enterprise marketing organisations seeking cross-channel campaign execution and performance accountability.
Company news briefing
Briefing updated:
Following its merger with Mediahub to form Hearts United, the consolidated Omnicom agency has launched its new global corporate brand site and visual identity. Operating across 40 markets with $9.1 billion in billings, the network has finalised key leadership appointments, including Dominik Scholta heading the German business alongside Ross Jenkins leading EMEA. This integration, aligned with Omnicom's post-IPG-merger rationalisation, solidifies the group's transition toward a unified, technology-driven marketing platform.
Business model & monetisation
The company primarily monetises through service-based commercial models: retainers for ongoing agency relationships, project fees for consulting and analytics engagements, and compensation linked to media planning and buying scopes. Revenue is also supported by spend-based fees or percentage-of-media arrangements on managed media activity, alongside specialist fees for marketing science, data modelling, reporting and strategic advisory work.
- Media planning and agency retainers
- Service Fee
- Media buying and spend-linked compensation
- Percentage Take-Rate
- Consulting and strategic advisory projects
- Service Fee
- Analytics, modelling and marketing science engagements
- Service Fee
- Network buying economics and incentives
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Hearts United launches new corporate brand site
Recorded impact score: 4.5/5
Hearts & Science's news page has been replaced by a Hearts United corporate landing page featuring new branding, leadership team, practices, and contact information.
Hearts & Science rebrands to Hearts United
Recorded impact score: 4.5/5
The Hearts & Science news page has been replaced with a new corporate site for Hearts United, featuring a new brand identity, leadership team, and service offerings.
Omnicom Combines Hearts & Science and Mediahub
Agency Consolidation · Recorded impact score: 3/5
Omnicom Media has merged its Hearts & Science and Mediahub agencies into a new global network called Hearts United. The agency will launch across 40 markets with an estimated billing volume of about $9.1 billion. Leadership appointments include Florian Adamski (Omnicom Media CEO) framing the move around client growth, Ross Jenkins leading EMEA, and Dominik Scholta heading the German business. Omnicom presented the consolidation as a growth and AI-integration play, while observers frame it as further consolidation following Omnicom’s takeover of Interpublic. Reported historic billing growth for the two agencies and new-business wins underpin the rollout.
- Omnicom Media merged Hearts & Science and Mediahub into a new global agency network called Hearts United.
- Hearts United launches in 40 markets with a reported billing volume of about $9.1 billion.
Omnicom Integrates Kinesso & Annalect; Merges Hearts & Science and Mediahub
M&A · Recorded impact score: 3/5
Omnicom is reorganizing parts of Omnicom Media by integrating Kinesso and Annalect into the unit and consolidating its media agencies Mediahub and Hearts & Science into a single, currently unnamed international agency under Global CEO Florian Adamski. The company describes the change as a reorganisation of capabilities that preserves talent and expertise; Nicole Estebanell will lead the merged U.S. agency while Ross Jenkins becomes CEO for EMEA, and Australia will continue to run both agencies separately. The consolidation will affect Germany, where Omnicom Media lists multiple networks and more than 2,500 employees across seven locations. The move leaked before a formal announcement, industry observers (including Ryan Kangisser of Mediasense) expect further holding-company consolidation, and a concrete integration plan is expected to be finalised in August 2026.
- Omnicom is integrating Kinesso and Annalect into Omnicom Media.
- Omnicom will merge Mediahub and Hearts & Science into a single unnamed international agency; Australia will keep both agencies operating separately.
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Questions about Hearts & Science
What is Hearts & Science?
Hearts & Science is a media agency within Omnicom Media Group that provides media planning, buying, analytics, marketing science and related consulting services for brands.
Who uses Hearts & Science?
Its customers are advertiser brands, senior marketing leaders, media buyers, analytics teams, performance marketers and CRM teams, primarily in enterprise organisations.
How does Hearts & Science make money?
It earns revenue from agency retainers, project-based consulting and analytics fees, and spend-linked compensation tied to media planning and buying services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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