Hearts & Science
Hearts & Science is a media agency for planning, buying and measuring cross-channel campaigns.
Analyst Perspective
Hearts & Science is a media agency within Omnicom Media Group that provides managed services across media planning, media buying, paid search, paid social, analytics, marketing science, CRM-related programmes, content marketing and strategic consulting. Its offer is aimed at advertiser brands and senior marketing teams that want media strategy, activation and measurement tied together through a single agency relationship. The company makes money primarily from agency fees linked to planning, buying, analytics and consulting engagements, with additional economics likely tied to managed media spend and buying scale within the Omnicom network. Its customers are business buyers rather than consumers, especially enterprise marketing organisations seeking cross-channel campaign execution and performance accountability.
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Key insights about Hearts & Science
Category Differentiation
Hearts & Science is a media agency brand, not a standalone adtech software vendor or consumer media publisher. It should be distinguished from independent analytics platforms because its core offer is managed agency services.
Hearts & Science: About
Hearts & Science operates an agency services model. It creates value by advising brands on where and how to spend marketing budgets, executing those buys across channels, and providing measurement, modelling and strategic consulting to improve performance. The business benefits from combining service labour, analytical capabilities and access to parent-network buying scale, allowing it to win larger multi-service advertiser relationships and deepen account value over time.
How Hearts & Science Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through service-based commercial models: retainers for ongoing agency relationships, project fees for consulting and analytics engagements, and compensation linked to media planning and buying scopes. Revenue is also supported by spend-based fees or percentage-of-media arrangements on managed media activity, alongside specialist fees for marketing science, data modelling, reporting and strategic advisory work.
Revenue Channels
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Products & Services in Categories
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Technology
Media Channel
Service
Hearts & Science: Key Competitors & Alternatives
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Media agency delivering planning, buying, analytics and commerce strategy.
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Global media agency for planning, buying and campaign strategy.
Recent Signals (Hearts & Science)
2026 Upfronts Shift, Sports Driving Early Deals
Digiday reports the 2026 upfront marketplace has begun to move, with holding-company media agencies and some independents cutting deals primarily with sellers that control both linear TV and streaming. Sports inventory — led by the upcoming Super Bowl LXI — is central to early negotiations, though Disney’s initial asking price (reported around $10 million per 30-second spot) has slowed some talks. The selling season (more than $20 billion annually) is roughly 10–15% complete, concentrated on linear sellers (NBC Universal, Paramount, Disney, Fox, Warner Bros. Discovery) with some deals involving digital-first platforms. Programmatic CTV and addressable TV are prominent on the buy side (one agency reports ~70% of TV spend executed programmatically for certain clients), while vendor pitches for “agentic” buying tools are not yet a major driver of buys. Account and personnel moves among agencies and integrations (e.g., Teads into Havas’ platform) are also noted.
Read original sourceWPP Tops Q1 Global New Business; Loss Leader
COMvergence’s Q1 Global New Business Barometer shows signs of a rebound for WPP’s media business: the holdco generated $1.5 billion in new client billings in Q1 2026, driven by account wins including Jaguar Land Rover, Estée Lauder and SC Johnson North America. Omnicom Media Group ranked second with $1 billion in new wins and an additional $1 billion in retentions; the group’s total combines results across its agency networks (Initiative, Hearts & Science, Mediahub, OMD, PHD and UM) following its acquisition of Interpublic Group, according to the report. The Adweek story, written by Hannah Bowler and published May 21, 2026, frames the results as early signs of a new-business bounceback for major media holding companies while also noting WPP was the quarter’s loss leader.
Read original sourceCompany Leadership and Executive Team Overview
The current version of the webpage provides detailed descriptions of the leadership team at Hearts & Science, including their roles, backgrounds, and contributions, which were not available in the previous version.
Read original sourceHearts & Science: Frequently Asked Questions
What is Hearts & Science?
Hearts & Science is a media agency within Omnicom Media Group that provides media planning, buying, analytics, marketing science and related consulting services for brands.
Who uses Hearts & Science?
Its customers are advertiser brands, senior marketing leaders, media buyers, analytics teams, performance marketers and CRM teams, primarily in enterprise organisations.
How does Hearts & Science make money?
It earns revenue from agency retainers, project-based consulting and analytics fees, and spend-linked compensation tied to media planning and buying services.
Company Facts
- Founded
- 2016
- Headquarters
- 195 Broadway, 8th Floor, New York, NY 10007, US
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- hearts-science.com