Hearts & Science

Hearts & Science operates an agency services model. It creates value by advising brands on where and how to spend marketing budgets, executing those buys across channels, and providing measurement, modelling and strategic consulting to improve performance. The business benefits from combining service labour, analytical capabilities and access to parent-network buying scale, allowing it to win larger multi-service advertiser relationships and deepen account value over time.

Hearts & Science is a media agency within Omnicom Media Group that provides managed services across media planning, media buying, paid search, paid social, analytics, marketing science, CRM-related programmes, content marketing and strategic consulting. Its offer is aimed at advertiser brands and senior marketing teams that want media strategy, activation and measurement tied together through a single agency relationship.

The company makes money primarily from agency fees linked to planning, buying, analytics and consulting engagements, with additional economics likely tied to managed media spend and buying scale within the Omnicom network. Its customers are business buyers rather than consumers, especially enterprise marketing organisations seeking cross-channel campaign execution and performance accountability.