Hearts & Science vs OMD

Hearts United launches new corporate brand site

Hearts & Science's news page has been replaced by a Hearts United corporate landing page featuring new branding, leadership team, practices, and contact information.

Hearts & Science rebrands to Hearts United

The Hearts & Science news page has been replaced with a new corporate site for Hearts United, featuring a new brand identity, leadership team, and service offerings.

Omnicom's Hearts & Science Rebrands to Hearts United

Omnicom Media is rebranding its Hearts & Science agency worldwide to a new name, Hearts United, as part of the integration of Mediahub. The article, published on August 28, 2026 by Juliane Paperlein on Horizont, reports that the name change and new visual identity (a colorful Hearts United logo) accompany the organisational integration. The rebrand reflects Omnicom Media's consolidation of its media agency operations under a single global identity following the Mediahub integration. The announcement is presented as a corporate naming and branding change rather than a product or technology launch.

• Omnicom Media's agency Hearts & Science will be renamed globally to Hearts United.
• The rebranding follows and is part of the integration of Mediahub.
• Article published on 2026-08-28 by Juliane Paperlein on Horizont.

Screen On Demand names UK country manager

Screen On Demand (SoD) is launching a dedicated UK operation based in London and has appointed Dan Ward as Country Manager UK to lead the local team and grow the British business. The Munich-founded adtech provider offers cross-device high-impact advertising and combines data management, creative services and media distribution on its platform, with campaign delivery across mobile, web, DOOH and Connected TV. SoD says it has run campaigns for international clients in the UK for years and will now scale the market with a local subsidiary. The company — founded in 2017 and employing about 60 people (roughly 50 in Germany) — already operates offices in Vienna, Paris and Stockholm in addition to German locations.

• Screen On Demand (SoD) appoints Dan Ward as Country Manager UK to build its UK operation from London.
• SoD will establish a local UK team and a UK legal presence to grow business beyond existing campaign work in the market.
• SoD offers cross-device high-impact advertising combining data management, creative studio output and media distribution; channels include Mobile, Web, DOOH and Connected TV.

Georgia‑Pacific Builds In‑House Programmatic Team

Georgia‑Pacific spent nearly four years building an in‑house programmatic media operation to gain transparency and control over digital spend. Javier Bustillos, who runs national media and marketing analytics for Georgia‑Pacific brands, led a phased rollout that began with a single brand and channel as a test. The company consolidated programmatic spend with a small group of partners (using Yahoo as its primary DSP and supplementing with Google DV360, The Trade Desk and Amazon), requires log‑level data and contracts regular media audits. OMD remains media agency of record for holistic strategy and TV, while the in‑house team focuses on programmatic buying, search, social, MMM, A/B testing and sales‑lift analysis. CTV buying remains a work in progress, so a hybrid in‑house/agency model persists.

• Georgia‑Pacific built an in‑house programmatic media operation over nearly four years.
• Javier Bustillos runs national media and marketing analytics for Georgia‑Pacific brands.
• Georgia‑Pacific consolidated programmatic spend and uses Yahoo as its primary DSP for national buys, with Google’s DV360, The Trade Desk and Amazon in the mix.