Observed Signal · Aug 5, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Company expansion / Hiring Market: Screen On Demand names UK country manager
Screen On Demand (SoD) is launching a dedicated UK operation based in London and has appointed Dan Ward as Country Manager UK to lead the local team and grow the British business. The Munich-founded adtech provider offers cross-device high-impact advertising and combines data management, creative services and media distribution on its platform, with campaign delivery across mobile, web, DOOH and Connected TV. SoD says it has run campaigns for international clients in the UK for years and will now scale the market with a local subsidiary. The company — founded in 2017 and employing about 60 people (roughly 50 in Germany) — already operates offices in Vienna, Paris and Stockholm in addition to German locations.
SoD's launch of a UK subsidiary and appointment of a local country manager increases competition and local supply of high-impact multi-screen inventory in a major European ad market; relevant to advertisers and agencies but not industry-shifting.
Key Takeaways & Evidence Grounding
- Screen On Demand (SoD) appoints Dan Ward as Country Manager UK to build its UK operation from London.
- SoD will establish a local UK team and a UK legal presence to grow business beyond existing campaign work in the market.
- SoD offers cross-device high-impact advertising combining data management, creative studio output and media distribution; channels include Mobile, Web, DOOH and Connected TV.
- Screen On Demand was founded in 2017 in Munich and employs around 60 people, about 50 of them in Germany.
- Dan Ward previously served as Deputy UK Country Manager at Seedtag and has ~20 years of experience including roles at Mediacom London and OMD UK.
Connected Companies & Entities
4 Entities mappedSeedtag
Contextual adtech platform for open web, video and CTV.
“Dan Ward most recently served as Deputy UK Country Manager at Seedtag, where he worked since 2020 and held roles including Agency Sales Dire...”
GroupM
Legacy media buying and planning network within WPP.
“At Seedtag Dan Ward initially served as Agency Sales Director for GroupM and later as Group Sales Director, overseeing several agency teams ...”
SoD ScreenOnDemand
Multiscreen advertising platform for cross-device delivery, data and creatives.
OMD
Global media agency for planning, buying and campaign strategy.
“Prior to Mediacom, Ward worked at OMD UK (agency-side experience spanning 14 years in total prior to his publisher roles)....”
Ontology Mapping & Concepts
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