SoD ScreenOnDemand
SoD ScreenOnDemand is a multiscreen advertising platform for cross-device delivery, data and creatives.
Analyst Perspective
SoD ScreenOnDemand GmbH is a German advertising technology company focused on multiscreen campaign delivery. Its core offering combines a proprietary demand-side platform, ad serving, audience data management, cross-device identity and automated optimisation to run advertising campaigns across connected TV, desktop, mobile, in-app and digital out-of-home environments. The company also provides bespoke creative production for high-impact ad formats, making it a bundled technology-and-service provider rather than a pure self-serve software vendor. The company makes money primarily from advertiser and agency campaign spend, likely through media execution fees and margin on delivered campaigns, with additional revenue from creative production and premium proprietary formats. Its direct customers are brand advertisers, media agencies and programmatic trading teams seeking coordinated cross-device campaigns with centralised delivery, targeting and performance control.
Analyst Signal Briefing
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Key insights about SoD ScreenOnDemand
Category Differentiation
This company is not a consumer streaming service or screen hardware business. It is a B2B multiscreen advertising technology and campaign delivery provider with integrated creative services.
SoD ScreenOnDemand: About
SoD ScreenOnDemand operates a full-stack B2B advertising model. It provides the infrastructure to plan, deliver, target and optimise campaigns across multiple digital screens, while also supplying the creative production needed for premium formats. Value is created by unifying campaign execution across fragmented channels, improving targeting through identity and DMP capabilities, and packaging this with customised creative services. Revenue is tied mainly to campaign activity rather than broad horizontal software licensing.
How SoD ScreenOnDemand Works & Monetises
Business model analysis and core revenue streams
The company monetises through campaign-based advertising spend and service-led execution. Core revenue likely comes from managed media delivery across multiscreen inventory, using CPM-based programmatic and direct campaign buying. Additional revenue comes from bespoke creative production, custom interactive formats and premium pricing attached to proprietary high-impact ad units. Based on the product data, SoD packages technology, media access, identity/data and creative into integrated campaign solutions rather than relying on transparent off-the-shelf SaaS tiers.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Recent Signals (SoD ScreenOnDemand)
Sony verlängert linearen TV-Spot über Addressable TV
Sony is using its Xperia X71 and XZ1 Compact launch campaign to extend the linear TV buy with Addressable TV, a move designed to maximize net reach. Addressable-TV banners are served only to users who have not yet seen the linear TV ads, ensuring incremental reach. The system matches linear spot broadcast times with the viewing times recorded via HbbTV, so only non-exposed viewers are targeted. Deliveries are executed through ScreenOnDemand’s DSPx programmatic buying platform, which interfaces with the video advertising network Smartclip. Christian Wilkens, Chief Digital Officer at MediaCom, called this the first in Germany to apply Addressable TV for incremental reach and noted it enables a tight integration of addressable TV with traditional linear TV to strengthen Sony’s campaign results.
Read original sourceSoD ScreenOnDemand: Frequently Asked Questions
What is SoD ScreenOnDemand?
SoD ScreenOnDemand is a German B2B advertising technology company offering a proprietary multiscreen platform for campaign delivery, targeting, optimisation and creative execution.
Who uses SoD ScreenOnDemand?
Its users are brand advertisers, media agencies and programmatic trading teams buying and running cross-device campaigns across channels such as CTV, web, mobile and DOOH.
How does SoD ScreenOnDemand make money?
It makes money from campaign-based media spend, execution fees, premium ad formats and bespoke creative production services.
Company Facts
- Founded
- 2017
- Headquarters
- Dachauer Str. 15c, 80335 München
- Core Segment
- Media Sales House
- Company Size
- 10–49
- Official Link
- screenondemand.de