SoD ScreenOnDemand
Multiscreen advertising platform for cross-device delivery, data and creatives.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SoD ScreenOnDemand GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Dachauer Str. 15c, 80335 München
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- screenondemand.de
What SoD ScreenOnDemand does
SoD ScreenOnDemand operates a full-stack B2B advertising model. It provides the infrastructure to plan, deliver, target and optimise campaigns across multiple digital screens, while also supplying the creative production needed for premium formats. Value is created by unifying campaign execution across fragmented channels, improving targeting through identity and DMP capabilities, and packaging this with customised creative services. Revenue is tied mainly to campaign activity rather than broad horizontal software licensing.
Category differentiation
This company is not a consumer streaming service or screen hardware business. It is a B2B multiscreen advertising technology and campaign delivery provider with integrated creative services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SoD ScreenOnDemand GmbH is a German advertising technology company focused on multiscreen campaign delivery. Its core offering combines a proprietary demand-side platform, ad serving, audience data management, cross-device identity and automated optimisation to run advertising campaigns across connected TV, desktop, mobile, in-app and digital out-of-home environments. The company also provides bespoke creative production for high-impact ad formats, making it a bundled technology-and-service provider rather than a pure self-serve software vendor. The company makes money primarily from advertiser and agency campaign spend, likely through media execution fees and margin on delivered campaigns, with additional revenue from creative production and premium proprietary formats. Its direct customers are brand advertisers, media agencies and programmatic trading teams seeking coordinated cross-device campaigns with centralised delivery, targeting and performance control.
Business model & monetisation
The company monetises through campaign-based advertising spend and service-led execution. Core revenue comes from managed media delivery across multiscreen inventory, using CPM-based programmatic and direct campaign buying. Additional revenue comes from bespoke creative production, custom interactive formats and premium pricing attached to proprietary high-impact ad units. Based on the product data, SoD packages technology, media access, identity/data and creative into integrated campaign solutions rather than relying on transparent off-the-shelf SaaS tiers.
- Managed multiscreen media delivery
- Percentage Take-Rate
- Custom creative production
- Service Fee
- Premium proprietary ad formats
- Percentage Take-Rate
- Data and identity-enabled targeting within campaigns
- Bundled into campaign pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SoD ScreenOnDemand GmbH
IAB vendor record: 937
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| (Junior) Sales Manager – Digital Marketing(Junior) | Sales & Business Development | Remote / Unspecified | |
| (Junior) Grafikdesigner(Junior) | Creative Studio | Remote / Unspecified |
Explore company relationships
Questions about SoD ScreenOnDemand
What is SoD ScreenOnDemand?
SoD ScreenOnDemand is a German B2B advertising technology company offering a proprietary multiscreen platform for campaign delivery, targeting, optimisation and creative execution.
Who uses SoD ScreenOnDemand?
Its users are brand advertisers, media agencies and programmatic trading teams buying and running cross-device campaigns across channels such as CTV, web, mobile and DOOH.
How does SoD ScreenOnDemand make money?
It makes money from campaign-based media spend, execution fees, premium ad formats and bespoke creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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