mediarithmics
mediarithmics is a enterprise CDP for identity, activation and audience monetisation.
Analyst Perspective
mediarithmics is a French enterprise software company focused on customer data infrastructure for marketing and media use cases. Its core product is a customer data and activation platform that unifies known and anonymous audience data, performs deterministic identity resolution and supports real-time segmentation, activation, personalisation, attribution and audience monetisation. The company serves enterprise marketing and data teams as well as publishers, broadcasters, retailers and telecom operators. The business generates revenue primarily through enterprise software licensing, with pricing likely tied to deployment model, data scale and enabled modules. Its positioning spans both MarTech and AdTech: brands use it to activate first-party data and personalise marketing, while media owners use it to package and monetise audiences in cookieless environments. The 2023 acquisition of Easyence indicates a deliberate move deeper into retail media and merchandising use cases.
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Key insights about mediarithmics
Category Differentiation
mediarithmics is an enterprise customer data and activation platform, not a media agency or a consumer-facing app. It is also not a foundational AI model provider; its core function is data unification, identity and activation.
mediarithmics: About
mediarithmics operates a B2B enterprise software model centred on a modular customer data platform. It creates value by helping organisations consolidate fragmented audience data, resolve identities across known and anonymous users, and activate those audiences across marketing and media channels without duplicating underlying data. The platform is sold to large organisations that need privacy-compliant data orchestration, personalisation and monetisation capabilities across multiple teams and channels.
How mediarithmics Works & Monetises
Business model analysis and core revenue streams
The company uses a SaaS-style enterprise licensing model with negotiated contracts. Pricing is likely based on factors such as number of profiles, event or data volumes, deployment architecture, and enabled modules such as personalisation, attribution, data collaboration and audience monetisation. Revenue is therefore primarily recurring software subscription income, with potential secondary income from premium modules, API-based deployment and implementation-related services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (mediarithmics)
mediarithmics and Easyence merge
The group becomes the key player in Retail + Media.
Read original sourcemediarithmics and Easyence merge
The group becomes the key player in Retail + Media.
Read original sourcemediarithmics and Easyence merge. The group becomes the key player in Retail + Media
mediarithmics and Easyence merge. The group becomes the key player in Retail + Media.
Read original sourcemediarithmics: Frequently Asked Questions
What is mediarithmics?
mediarithmics is a French enterprise CDP platform that unifies customer and audience data for activation, personalisation and monetisation.
Who uses mediarithmics?
It is used by enterprise marketing, data and ad operations teams, as well as publishers, broadcasters, retailers and telecom organisations.
How does mediarithmics make money?
It makes money primarily through negotiated enterprise software subscriptions, with additional revenue from premium modules and related implementation work.
Company Facts
- Founded
- 2011
- Headquarters
- 3 rue d'Edimbourg, 75008 Paris
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- mediarithmics.io