mediarithmics

mediarithmics operates a B2B enterprise software model centred on a modular customer data platform. It creates value by helping organisations consolidate fragmented audience data, resolve identities across known and anonymous users, and activate those audiences across marketing and media channels without duplicating underlying data. The platform is sold to large organisations that need privacy-compliant data orchestration, personalisation and monetisation capabilities across multiple teams and channels.

mediarithmics is a French enterprise software company focused on customer data infrastructure for marketing and media use cases. Its core product is a customer data and activation platform that unifies known and anonymous audience data, performs deterministic identity resolution and supports real-time segmentation, activation, personalisation, attribution and audience monetisation. The company serves enterprise marketing and data teams as well as publishers, broadcasters, retailers and telecom operators.

The business generates revenue primarily through enterprise software licensing, with pricing likely tied to deployment model, data scale and enabled modules. Its positioning spans both MarTech and AdTech: brands use it to activate first-party data and personalise marketing, while media owners use it to package and monetise audiences in cookieless environments. The 2023 acquisition of Easyence indicates a deliberate move deeper into retail media and merchandising use cases.