mediarithmics
Enterprise CDP for identity, activation and audience monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MEDIARITHMICS SAS
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 3 rue d'Edimbourg, 75008 Paris
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mediarithmics.io
What mediarithmics does
mediarithmics operates a B2B enterprise software model centred on a modular customer data platform. It creates value by helping organisations consolidate fragmented audience data, resolve identities across known and anonymous users, and activate those audiences across marketing and media channels without duplicating underlying data. The platform is sold to large organisations that need privacy-compliant data orchestration, personalisation and monetisation capabilities across multiple teams and channels.
Category differentiation
mediarithmics is an enterprise customer data and activation platform, not a media agency or a consumer-facing app. It is also not a foundational AI model provider; its core function is data unification, identity and activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
mediarithmics is a French enterprise software company focused on customer data infrastructure for marketing and media use cases. Its core product is a customer data and activation platform that unifies known and anonymous audience data, performs deterministic identity resolution and supports real-time segmentation, activation, personalisation, attribution and audience monetisation. The company serves enterprise marketing and data teams as well as publishers, broadcasters, retailers and telecom operators. The business generates revenue primarily through enterprise software licensing, with pricing tied to deployment model, data scale and enabled modules. Its positioning spans both MarTech and AdTech: brands use it to activate first-party data and personalise marketing, while media owners use it to package and monetise audiences in cookieless environments. The 2023 acquisition of Easyence indicates a deliberate move deeper into retail media and merchandising use cases.
Company news briefing
Briefing updated:
mediarithmics and Easyence have merged to form a unified group focused on the retail media sector. This strategic consolidation positions the combined entity as a significant participant in the integration of retail data and media monetisation. The merger is intended to establish the group as a primary player within the Retail and Media landscape.
Business model & monetisation
The company uses a SaaS-style enterprise licensing model with negotiated contracts. Pricing is based on factors such as number of profiles, event or data volumes, deployment architecture, and enabled modules such as personalisation, attribution, data collaboration and audience monetisation. Revenue is therefore primarily recurring software subscription income, with potential secondary income from premium modules, API-based deployment and implementation-related services.
- Core CDP platform licences
- Software Subscription
- Audience monetisation and data collaboration modules
- Software Subscription
- Personalisation, attribution and merchandising modules
- Software Subscription
- Implementation and integration support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MEDIARITHMICS SAS
IAB vendor record: 184
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3
- Declared special purpose IDs
- 3
Mediarithmics Connect
IAB vendor record: 1511
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 5, 7, 8, 9, 10
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about mediarithmics
What is mediarithmics?
mediarithmics is a French enterprise CDP platform that unifies customer and audience data for activation, personalisation and monetisation.
Who uses mediarithmics?
It is used by enterprise marketing, data and ad operations teams, as well as publishers, broadcasters, retailers and telecom organisations.
How does mediarithmics make money?
It makes money primarily through negotiated enterprise software subscriptions, with additional revenue from premium modules and related implementation work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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