Adalyser
TV advertising planning, measurement and optimisation software platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OneSoon Ltd
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Peter House, Oxford St, Manchester, M1 5AN, United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adalyser.com
What Adalyser does
Adalyser operates a proprietary B2B SaaS model. It provides a software platform that centralises TV campaign planning, schedule ingestion, pricing, attribution, analytics and optimisation. The company creates value by replacing fragmented manual workflows with integrated data, automation and real-time monitoring, enabling agencies, advertisers and broadcasters to plan and manage TV advertising more efficiently and measure outcomes more clearly.
Category differentiation
Adalyser is a B2B TV advertising software platform, not a consumer TV service or a media agency. It is distinct from broad cross-channel adtech suites by its specific focus on TV planning, measurement and optimisation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adalyser is a UK-based B2B software company providing a television advertising platform for planning, pricing, attribution, campaign management and optimisation. Its platform combines research inputs, schedule management, analytics and alerting into a single system, with integrations to BARB and CARIA data for audience and campaign decisioning. The business appears focused on helping professional TV media buyers and sellers manage the full campaign lifecycle across linear TV and on-demand environments. The company makes money through software licensing rather than media ownership or media arbitrage. Its customers are media agencies, advertisers, broadcasters and media planners that need workflow automation, campaign measurement and attribution for TV advertising. The product positioning suggests enterprise SaaS economics, with value tied to operational efficiency, better airtime planning and improved measurement of offline and online response to TV spend.
Business model & monetisation
Adalyser is monetised primarily through SaaS licensing to B2B customers. Based on the product description, revenue is likely generated through subscription-based access to the platform, with enterprise-style pricing influenced by usage scope such as campaign volume, data integrations and analytics or attribution requirements. Additional monetisation may come from value-added data processing and reporting capabilities connected to BARB and related data workflows.
- Platform subscriptions
- SaaS / software licensing
- Analytics and attribution capabilities
- Included or upsold software modules
- Data-linked processing and reporting services
- Service or usage-linked fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Onesoon Limited t/a Adalyser
IAB vendor record: 1006
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 1
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adalyser
What is Adalyser?
Adalyser is a B2B software platform for TV advertising planning, pricing, attribution, campaign management and optimisation across linear and on-demand environments.
Who uses Adalyser?
Media agencies, advertisers, broadcasters and media planners use Adalyser to manage and measure TV advertising campaigns.
How does Adalyser make money?
Adalyser appears to make money through enterprise SaaS licensing, with pricing likely based on platform access, workflow scope and analytics or data integration needs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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