all eyes on screens

The business model is centred on selling enterprise advertising software to business customers. The company packages proprietary TV measurement data, planning tools, analytics, clean-room matching, and activation workflows into a modular platform that can be sold as self-service software or white-label infrastructure. Value is created by helping agencies, advertisers, and broadcasters plan campaigns more efficiently, measure performance at a granular level, and connect TV exposure with downstream digital outcomes.

all eyes on screens is a Croatian B2B software company operating under the legal entity Adscanner d.o.o. It provides a unified platform for television and cross-screen advertising workflows, including measurement, planning, analytics, activation, and privacy-safe matching. Its products are designed for agencies, advertisers, broadcasters, media planners, and enterprise marketing teams that need more granular visibility into TV and streaming campaign performance.

The company appears to generate revenue primarily from enterprise software subscriptions and licensing around its AEOS platform, with additional value derived from proprietary second-by-second TV data, white-label deployments, and data-driven activation capabilities. Its positioning sits between traditional TV measurement vendors and newer cross-screen analytics platforms, with an emphasis on integrating planning, measurement, and activation in one environment.