all eyes on screens
all eyes on screens is a tV and cross-screen measurement, planning, and activation software.
Analyst Perspective
all eyes on screens is a Croatian B2B software company operating under the legal entity Adscanner d.o.o. It provides a unified platform for television and cross-screen advertising workflows, including measurement, planning, analytics, activation, and privacy-safe matching. Its products are designed for agencies, advertisers, broadcasters, media planners, and enterprise marketing teams that need more granular visibility into TV and streaming campaign performance. The company appears to generate revenue primarily from enterprise software subscriptions and licensing around its AEOS platform, with additional value derived from proprietary second-by-second TV data, white-label deployments, and data-driven activation capabilities. Its positioning sits between traditional TV measurement vendors and newer cross-screen analytics platforms, with an emphasis on integrating planning, measurement, and activation in one environment.
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Key insights about all eyes on screens
Category Differentiation
This is a B2B TV and cross-screen advertising software company, not a consumer streaming service or a traditional media agency. It is distinct from pure audience panels because it combines planning, measurement, activation, and clean-room matching in software.
all eyes on screens: About
The business model is centred on selling enterprise advertising software to business customers. The company packages proprietary TV measurement data, planning tools, analytics, clean-room matching, and activation workflows into a modular platform that can be sold as self-service software or white-label infrastructure. Value is created by helping agencies, advertisers, and broadcasters plan campaigns more efficiently, measure performance at a granular level, and connect TV exposure with downstream digital outcomes.
How all eyes on screens Works & Monetises
Business model analysis and core revenue streams
The monetisation model is primarily B2B SaaS, with enterprise-style pricing likely tailored to module selection, data scope, and market coverage. Commercial mechanisms likely include software subscription fees for access to the AEOS platform, licensing fees for white-label deployments, and data-related pricing tied to TV measurement, clean-room matching, or campaign scale. There is no evidence of consumer monetisation or ad-funded revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (all eyes on screens)
Germany Match Retains Majority of Fans Until End
DWDL reports that ZDF's broadcast of Germany's World Cup match against Ivory Coast averaged 18.26 million viewers. Device-level data from All Eyes On Screens (AEOS), drawn from roughly one million of nearly nine million Vodafone households, show most viewers stayed until around midnight despite a noticeable drop during the halftime break; many viewers switched on only minutes before kickoff and some returned slowly after halftime. Other channels were largely irrelevant for most of the evening, though Das Erste recorded measurable usage at 20:15 with the "Zürich-Krimi." AEOS data are not population-representative and reflect measured device activity in the Vodafone sample.
Read original sourcePenny Tops TV Ad Charts with Pizarro and Kohler
Penny launched a World Cup–timed TV campaign starring former footballers Claudio Pizarro and Jürgen Kohler to promote an in‑app prize draw. According to All Eyes On Screens' weekly TV ranking, Penny ran 1,500 spots in the measured week — more than half were the Kohler/Pizarro creative — generating a gross reach of 773 XRP and placing Penny first in the weekly advertiser charts. Most Penny spots ran on ProSieben, RTL and Vox. McDonald's ranked second with 2,583 spots and 652 XRP, while Volkswagen aired 1,656 spots (529 XRP) — its highest TV activity this year — featuring DFB coach Julian Nagelsmann and players. The ranking and reach figures are based on All Eyes On Screens' XRP (Exact Rating Points) metric measured in Vodafone households.
Read original sourceeBay Revives '3, 2, 1…' Claim to Push TV Campaign
eBay has revived its historic claim in a modified form — "3, 2, 1… eBay Live" — to promote its recently launched live‑commerce format. According to All Eyes on Screens data reported by DWDL.de, 1,459 of 1,469 eBay TV spots counted last week were part of this campaign, generating a gross reach of 582 XRP and placing eBay eighth in the weekly TV advertiser ranking. McDonald's led the charts with 3,118 spots and 1,076 XRP, while Kaufland and Rewe ranked second and third. eBay increased its TV spot volume to the highest level so far this year, with heavy airing on ntv, Vox and channels within RTL Deutschland and ProSiebenSat.1 as well as other pay and thematic channels.
Read original sourceall eyes on screens: Frequently Asked Questions
What is all eyes on screens?
all eyes on screens is a Croatian B2B software company that provides TV and cross-screen advertising measurement, planning, analytics, activation, and privacy-safe matching tools.
Who uses all eyes on screens?
Its users are business customers such as media agencies, advertisers, broadcasters, media planners, enterprise marketing teams, and analytics teams.
How does all eyes on screens make money?
It appears to make money mainly through enterprise software subscriptions and licensing for its AEOS platform, with additional revenue likely tied to data modules, white-label deployments, and usage-based services.
Company Facts
- Founded
- 2012
- Headquarters
- Planinska ulica 2, HR-10000 Zagreb
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- alleyesonscreens.com