all eyes on screens
TV and cross-screen measurement, planning, and activation software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- all eyes on screens d.o.o.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Planinska ulica 2, HR-10000 Zagreb
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- alleyesonscreens.com
What all eyes on screens does
The business model is centred on selling enterprise advertising software to business customers. The company packages proprietary TV measurement data, planning tools, analytics, clean-room matching, and activation workflows into a modular platform that can be sold as self-service software or white-label infrastructure. Value is created by helping agencies, advertisers, and broadcasters plan campaigns more efficiently, measure performance at a granular level, and connect TV exposure with downstream digital outcomes.
Category differentiation
This is a B2B TV and cross-screen advertising software company, not a consumer streaming service or a traditional media agency. It is distinct from pure audience panels because it combines planning, measurement, activation, and clean-room matching in software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
all eyes on screens is a Croatian B2B software company operating under the legal entity Adscanner d.o.o. It provides a unified platform for television and cross-screen advertising workflows, including measurement, planning, analytics, activation, and privacy-safe matching. Its products are designed for agencies, advertisers, broadcasters, media planners, and enterprise marketing teams that need more granular visibility into TV and streaming campaign performance. The company generates revenue primarily from enterprise software subscriptions and licensing around its AEOS platform, with additional value derived from proprietary second-by-second TV data, white-label deployments, and data-driven activation capabilities. Its positioning sits between traditional TV measurement vendors and newer cross-screen analytics platforms, with an emphasis on integrating planning, measurement, and activation in one environment.
Company news briefing
Briefing updated:
Following its July 2026 rebrand from Adscanner, All Eyes On Screens (AEOS) continues to provide foundational television and CTV measurement data across the German market. The company's Exact Rating Points (XRP) metric and AEOS OS platform remain central for tracking advertising performance and media control for major brands like Deichmann, Vinted, and Molkerei Müller. Additionally, AEOS data is leveraged in partnerships such as Goldvertise's transparent reporting for special-interest and FAST channels.
Business model & monetisation
The monetisation model is primarily B2B SaaS, with enterprise-style pricing likely tailored to module selection, data scope, and market coverage. Commercial mechanisms include software subscription fees for access to the AEOS platform, licensing fees for white-label deployments, and data-related pricing tied to TV measurement, clean-room matching, or campaign scale. There is no evidence of consumer monetisation or ad-funded revenue.
- AEOS platform subscriptions
- Software Subscription
- White-label platform licensing
- Software Subscription
- Measurement and data modules
- Pay-per-Use
- Clean-room matching and attribution workflows
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Viel hilft viel: McDonald's flutet die Werbeblöcke - DWDL.de
TV Advertising · Recorded impact score: 2/5
According to All Eyes On Screens data, McDonald's became the most visible brand in German TV advertising during the week of August 31 to September 6, 2026, airing a record 3,305 spots and achieving a gross reach of 956 XRP, ranking first. The fast-food chain's strategy favored smaller niche channels, including Comedy Central (11.9% of spots), Nick (8.7%), Sport1 (8.1%), and TLC (7.8%), before reaching larger broadcasters like ProSieben (7.8%). In contrast, Zalando aired 579 spots on larger channels from Ad Alliance and Seven.One Media, including RTL during DFB-Pokal coverage, achieving 474 XRP and ranking sixth. Amazon and Kaufland followed with 773 and 702 XRP, respectively, while Vinted dropped to fourth. Burger King also entered the top 25 with 842 spots, primarily on MTV, RTL, and Comedy Central.
- McDonald's aired 3,305 TV spots in Germany during the last week, a record for the company in 2026.
- McDonald's achieved a gross reach of 956 XRP, ranking first in German TV ad charts.
Amazon Dominates German TV Ad Spots
TV (linear) · Recorded impact score: 2/5
A DWDL report (data from All Eyes On Screens) shows Amazon was the most visible advertiser on German TV in the week ending 17 August 2026. Amazon ran 2,022 TV spots and achieved a gross reach of 811 XRP, with many placements on large free-TV channels (Kabel Eins, ProSieben, RTL) and 7.0% of its spots airing on the Pay-TV channel Sky Sport News. Sky reached second place with a gross reach of 530 XRP and more than 7,500 spots (mostly on its own channels). McDonald's ran about 2,081 spots (521 XRP) and placed third, while Dr. Oetker reached 510 XRP from 890 spots. The ranking is based on All Eyes On Screens’ XRP (Exact Rating Points) measurement of Vodafone households.
- Amazon aired 2,022 TV spots in the referenced week and achieved a gross reach of 811 XRP.
- 7.0% of Amazon's spots ran on Pay-TV channel Sky Sport News.
Brad Pitt boosts Trade Republic TV ad surge
TV (linear) · Recorded impact score: 2/5
Trade Republic intensified its TV campaign featuring Brad Pitt, airing 1,287 spots in the past week — the most weekly placements for the neobank this year — generating a gross reach of 402 XRP. All Eyes On Screens data show the campaign’s TV-only gross ad volume since early May has reached €16.9 million. Telekom brand Congstar returned strongly to TV with 752 spots last week (435 XRP) after an absence in June–mid July. Ferrero's Kinder led the weekly advertiser ranking with 772 spots and 683 XRP; Lenor and Sky also placed on the podium. All Eyes On Screens compiles weekly spot lists and measures gross reach in Vodafone-measured households using Exact Rating Points (XRP).
- Trade Republic ran 1,287 TV spots featuring Brad Pitt in the last week.
- Trade Republic's weekly gross reach (brutto) for those spots was 402 XRP.
Kaufland Tops German TV Advertising in H1 2026
TV (linear) · Recorded impact score: 2/5
A DWDL.de analysis of All Eyes On Screens (AEOS) data shows shifts in brand visibility on German TV in the first half of 2026. Kaufland led AEOS gross reach with 16,144 XRP (up ~73% year-on-year), while Lidl cut TV reach by about 32% and fell from 7th to 18th place. AEOS — which daily scans ads on German broadcasters and estimates reach in Vodafone Giga‑TV households — provides non-representative but large-sample insight into TV ad presence. Other notable moves: Amazon increased gross reach by ~45% and entered the top ranks; Procter & Gamble expanded portfolio reach by 4.5%; Vinted and several e-commerce/health advertisers sharply reduced TV activity (Shop‑Apotheke down >68%). Nielsen data cited in the piece show stagnating TV gross ad revenues (‑0.2% for the first five months) while the overall advertising market grew slightly (+0.6%).
- Nielsen measured a 0.2% decline in TV gross ad revenues for the first five months of 2026, while the overall advertising market grew 0.6%.
- All Eyes On Screens (AEOS) scans daily TV commercials and estimates reach inside Vodafone Giga‑TV households using device-level usage data.
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Questions about all eyes on screens
What is all eyes on screens?
all eyes on screens is a Croatian B2B software company that provides TV and cross-screen advertising measurement, planning, analytics, activation, and privacy-safe matching tools.
Who uses all eyes on screens?
Its users are business customers such as media agencies, advertisers, broadcasters, media planners, enterprise marketing teams, and analytics teams.
How does all eyes on screens make money?
It appears to make money mainly through enterprise software subscriptions and licensing for its AEOS platform, with additional revenue likely tied to data modules, white-label deployments, and usage-based services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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