Ipsos

Ipsos operates a hybrid insights model combining managed research services, owned data collection assets and software-enabled delivery. It creates value by recruiting and maintaining respondent panels, applying survey methodology and analytics, and packaging those capabilities into custom studies, recurring trackers, syndicated products and self-service research tools. Bolt-on acquisitions add specialist capabilities that can be distributed across the wider client base.

Ipsos is a France-headquartered public market research and polling company that sells insight services, proprietary research panels, audience measurement capabilities and digital research software to enterprises, governments, academics and other institutional buyers. Its core offer spans custom project work, access to statistically robust panels such as KnowledgePanel, consumer respondent communities such as Ipsos iSay, and faster self-service research through Ipsos.Digital.

The company makes money through a blend of project-based research fees, subscription or recurring access to panels and syndicated data assets, and software-style pricing for digital research tools. Its customers are primarily business and institutional research buyers rather than consumers, even where the company operates consumer-facing respondent communities to source data for clients.