Observed Signal · Oct 15, 2026 · Market Signal · Source: Ipsos · Impact: 2/5
Ipsos Strategy3 recognized as one of the World's Best Management Consulting Firms 2026
Ipsos Strategy3 has been recognized for the fifth year in a row.
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UpClear Earns POI Best-in-Class Distinctions Again in 2026!
UpClear has been awarded Best-in-Class distinctions by POI for the second consecutive year, highlighting continued excellence in trade promotion management.
AB InBev Wins Cannes Creative Marketer Award — Third Time
The Cannes Lions International Festival of Creativity named AB InBev its 2026 Creative Marketer of the Year, the first company in the festival’s history to win the title three times (previous wins in 2022 and 2023). The recognition cites AB InBev’s sustained, Lion-winning creative work; the brewer won 37 Cannes Lions in 2025 across 10 countries and 15 categories, including an Audio & Radio Grand Prix for Budweiser. Parent company Informa’s Global Effie Index ranked AB InBev the World’s Most Effective Marketer for a fourth consecutive year, and Kantar BrandZ lists AB InBev brands among the world’s most valuable beer brands. The article notes recent business and marketing momentum under global CMO Marcel Marcondes, including a Netflix integration deal, heavy Super Bowl advertising presence and a modest rise in Q1 sales volumes and revenue.
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