SSRS
Probability-based market research firm with panels, polling, and syndicated insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 1 Braxton Way Suite 125, Glen Mills, PA 19342
- Company size
- 201–500
- Market role
- Agency & Consultancy
- Official website
- ssrs.com
What SSRS does
SSRS operates a hybrid research business model built on proprietary sample assets and managed research execution. It creates value by maintaining probability-based respondent panels, packaging them into reusable research products such as omnibus surveys and syndicated datasets, and layering on high-touch services including qualitative moderation, recruitment, reporting, and methodological calibration. This allows SSRS to monetise both repeatable data assets and bespoke consulting-style engagements.
Category differentiation
This company is a market research and polling firm, not Microsoft SQL Server Reporting Services, which is also commonly abbreviated as SSRS. It competes with research groups such as Ipsos and Kantar rather than business intelligence software vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SSRS is a US-based full-service survey and market research firm that sells research services, respondent access, and syndicated insight products to organisations rather than consumers. Its offering combines probability-based panels, omnibus surveys, qualitative research, calibration services, and category-specific data products covering areas such as sports, AI usage, business audiences, and voter behaviour. The company makes money through bespoke research engagements, shared-cost omnibus survey programmes, qualitative study fees, and recurring licensing or subscription-style access to syndicated datasets. Its customers include media organisations, brands, agencies, researchers, academic institutions, government bodies, pollsters, and public affairs stakeholders that need representative samples, rapid fieldwork, or specialised research outputs.
Company news briefing
Briefing updated:
SSRS maintains its position as a primary research partner, continuing its collaboration with the Pew Research Center to manage the American Trends Panel and publishing public opinion data regarding social media restrictions and artificial intelligence. Concurrently, its Edison Research division has released new studies examining audio consumption habits, comparing AM/FM radio reach with ad-supported Spotify, and exploring AI versus human audiobook narration alongside Spoken.
Business model & monetisation
SSRS monetises through project-based research fees, shared-cost omnibus survey pricing, per-session qualitative service fees, and recurring licensing or subscription-style sales of syndicated data products. Its omnibus model uses modular per-question pricing, while virtual qualitative work, focus groups, interviews, and calibration services are sold as managed-service engagements. Syndicated products and panel-based data access add a more repeatable revenue layer alongside custom studies.
- Custom survey and research engagements
- Project-based service fees
- Omnibus survey questionnaire sales
- Shared-cost modular pricing
- Qualitative research and virtual insights
- Per-session and per-study managed service fees
- Syndicated datasets such as Sports Poll and AI User Metrics
- Licensing and subscription-style access
- Methodology and calibration services
- Specialist analytical service fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Majority of Americans express ‘fear and concern’ about AI CNN Poll Conducted by SSRS
Recorded impact score: 2/5
A new CNN poll conducted by SSRS finds that a majority of Americans express fear and concern about AI. The poll was released on September 24, 2026.
New Marquette Law School national survey finds Democrats expand lead on congressional ballots; Trump approval declines
Recorded impact score: 5/5
The SSRS news page has been updated with new press releases and survey findings, including a new Marquette Law School poll conducted using the SSRS Opinion Panel, and other recent research from Pew, CNN, and Edison Research.
Key Findings from the AI vs. Human Audiobook Narration Webinar
Recorded impact score: 5/5
New blog post from Spoken and Edison Research at SSRS discussing key findings from a webinar on AI vs. human audiobook narration.
Young adults in the U.S. are increasingly wary of AI, concerned it will take jobs
Recorded impact score: 5/5
New Research from the Pew Research Center American Trends Panel (ATP). The Pew Research Center works with SSRS to recruit panelists, manage the panel and conduct ATP surveys.
Majority of Americans support banning social media for kids under 16
Recorded impact score: 4/5
New Research from the Pew Research Center American Trends Panel (ATP). The Pew Research Center works with SSRS to recruit panelists, manage the panel and conduct ATP surveys.
Explore company relationships
Questions about SSRS
What is SSRS?
SSRS is a US market research firm that provides survey panels, polling, qualitative research, and syndicated insight products.
Who uses SSRS?
Its customers include brands, agencies, media organisations, researchers, academic institutions, government bodies, and political or public affairs teams.
How does SSRS make money?
It earns revenue from custom research projects, omnibus survey fees, qualitative research engagements, and licensing or subscription-style sales of syndicated datasets.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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