SSRS
SSRS is a probability-based market research firm with panels, polling, and syndicated insights.
Analyst Perspective
SSRS is a US-based full-service survey and market research firm that sells research services, respondent access, and syndicated insight products to organisations rather than consumers. Its offering combines probability-based panels, omnibus surveys, qualitative research, calibration services, and category-specific data products covering areas such as sports, AI usage, business audiences, and voter behaviour. The company makes money through bespoke research engagements, shared-cost omnibus survey programmes, qualitative study fees, and recurring licensing or subscription-style access to syndicated datasets. Its customers include media organisations, brands, agencies, researchers, academic institutions, government bodies, pollsters, and public affairs stakeholders that need representative samples, rapid fieldwork, or specialised research outputs.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
SSRS remains an active data and research partner within the media and public opinion sectors. The firm’s Edison Research division recently provided consumer insights regarding the migration of late-night television content to podcast platforms and contributed to SiriusXM Media’s analysis of niche audience engagement. Additionally, SSRS continues its long-term collaboration with the Pew Research Center, managing the American Trends Panel to analyse shifting public sentiments regarding rising utility costs and corporate accountability.
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Key insights about SSRS
Category Differentiation
This company is a market research and polling firm, not Microsoft SQL Server Reporting Services, which is also commonly abbreviated as SSRS. It competes with research groups such as Ipsos and Kantar rather than business intelligence software vendors.
SSRS: About
SSRS operates a hybrid research business model built on proprietary sample assets and managed research execution. It creates value by maintaining probability-based respondent panels, packaging them into reusable research products such as omnibus surveys and syndicated datasets, and layering on high-touch services including qualitative moderation, recruitment, reporting, and methodological calibration. This allows SSRS to monetise both repeatable data assets and bespoke consulting-style engagements.
How SSRS Works & Monetises
Business model analysis and core revenue streams
SSRS monetises through project-based research fees, shared-cost omnibus survey pricing, per-session qualitative service fees, and recurring licensing or subscription-style sales of syndicated data products. Its omnibus model uses modular per-question pricing, while virtual qualitative work, focus groups, interviews, and calibration services are sold as managed-service engagements. Syndicated products and panel-based data access add a more repeatable revenue layer alongside custom studies.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (SSRS)
Edison Study Reveals AM/FM Radio’s Huge Lead Over Ad-Supported Spotify
New Edison Data Reveals Gap Between Advertiser Perceptions and Audio Listening Behavior
Read original sourceMajority of Americans support banning social media for kids under 16
New Research from the Pew Research Center American Trends Panel (ATP). The Pew Research Center works with SSRS to recruit panelists, manage the panel and conduct ATP surveys.
Read original sourceTapClicks Boosts Marketing with New AudioGO and Instacart Connectors
TapClicks announced two new marketing connectors — AudioGO and Instacart Ads — for its AI-powered Smart Marketing Cloud, enabling agencies, media companies, and brands to unify audio and retail media campaign data in a single platform for reporting, optimization, and ROI measurement. AudioGO is supported as a native Instant-On connector to bring streaming audio performance into centralized reporting and AI-driven insights; AudioGO is part of SiriusXM. The Instacart Ads connector allows retail media campaign data to be pulled into TapClicks for full-funnel alignment. The article cites Edison Research’s 2025 Infinite Dial finding that 79% of Americans 12+ listen to online audio monthly, and Instacart claims >98% household reach in the U.S. and Canada and an average 15% incremental sales lift in closed-loop reporting. TapClicks highlights Instant-On and Live On-Demand connectors plus AI Agents to enable near-real-time access, historical storage, and automated contextual insights.
Read original sourceSSRS: Frequently Asked Questions
What is SSRS?
SSRS is a US market research firm that provides survey panels, polling, qualitative research, and syndicated insight products.
Who uses SSRS?
Its customers include brands, agencies, media organisations, researchers, academic institutions, government bodies, and political or public affairs teams.
How does SSRS make money?
It earns revenue from custom research projects, omnibus survey fees, qualitative research engagements, and licensing or subscription-style sales of syndicated datasets.
Company Facts
- Founded
- 2008
- Headquarters
- 1 Braxton Way Suite 125, Glen Mills, PA 19342
- Core Segment
- Agency & Consultancy
- Company Size
- 201–500
- Official Link
- ssrs.com