SSRS

SSRS operates a hybrid research business model built on proprietary sample assets and managed research execution. It creates value by maintaining probability-based respondent panels, packaging them into reusable research products such as omnibus surveys and syndicated datasets, and layering on high-touch services including qualitative moderation, recruitment, reporting, and methodological calibration. This allows SSRS to monetise both repeatable data assets and bespoke consulting-style engagements.

SSRS is a US-based full-service survey and market research firm that sells research services, respondent access, and syndicated insight products to organisations rather than consumers. Its offering combines probability-based panels, omnibus surveys, qualitative research, calibration services, and category-specific data products covering areas such as sports, AI usage, business audiences, and voter behaviour.

The company makes money through bespoke research engagements, shared-cost omnibus survey programmes, qualitative study fees, and recurring licensing or subscription-style access to syndicated datasets. Its customers include media organisations, brands, agencies, researchers, academic institutions, government bodies, pollsters, and public affairs stakeholders that need representative samples, rapid fieldwork, or specialised research outputs.