SSRS
SSRS is a probability-based market research firm with panels, polling, and syndicated insights.
Analyst Perspective
SSRS is a US-based full-service survey and market research firm that sells research services, respondent access, and syndicated insight products to organisations rather than consumers. Its offering combines probability-based panels, omnibus surveys, qualitative research, calibration services, and category-specific data products covering areas such as sports, AI usage, business audiences, and voter behaviour. The company makes money through bespoke research engagements, shared-cost omnibus survey programmes, qualitative study fees, and recurring licensing or subscription-style access to syndicated datasets. Its customers include media organisations, brands, agencies, researchers, academic institutions, government bodies, pollsters, and public affairs stakeholders that need representative samples, rapid fieldwork, or specialised research outputs.
Analyst Signal Briefing
Updated: 29 Jun 2026SSRS remains an active data and research partner within the media and public opinion sectors. The firm’s Edison Research division recently provided consumer insights regarding the migration of late-night television content to podcast platforms and contributed to SiriusXM Media’s analysis of niche audience engagement. Additionally, SSRS continues its long-term collaboration with the Pew Research Center, managing the American Trends Panel to analyse shifting public sentiments regarding rising utility costs and corporate accountability.
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Key insights about SSRS
Category Differentiation
This company is a market research and polling firm, not Microsoft SQL Server Reporting Services, which is also commonly abbreviated as SSRS. It competes with research groups such as Ipsos and Kantar rather than business intelligence software vendors.
SSRS: About
SSRS operates a hybrid research business model built on proprietary sample assets and managed research execution. It creates value by maintaining probability-based respondent panels, packaging them into reusable research products such as omnibus surveys and syndicated datasets, and layering on high-touch services including qualitative moderation, recruitment, reporting, and methodological calibration. This allows SSRS to monetise both repeatable data assets and bespoke consulting-style engagements.
How SSRS Works & Monetises
Business model analysis and core revenue streams
SSRS monetises through project-based research fees, shared-cost omnibus survey pricing, per-session qualitative service fees, and recurring licensing or subscription-style sales of syndicated data products. Its omnibus model uses modular per-question pricing, while virtual qualitative work, focus groups, interviews, and calibration services are sold as managed-service engagements. Syndicated products and panel-based data access add a more repeatable revenue layer alongside custom studies.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (SSRS)
Stephen Colbert’s ‘The Late Show’ moved to podcasts
Reuters reports on Edison Research at SSRS data with contributions by Megan Lazovick
Read original sourceStephen Colbert’s ‘The Late Show’ moved to podcasts
Reuters reports on Edison Research at SSRS data with contributions by Megan Lazovick.
Read original sourceStephen Colbert’s ‘The Late Show’ moved to podcasts
Reuters reports on Edison Research at SSRS data with contributions by Megan Lazovick.
Read original sourceSSRS: Frequently Asked Questions
What is SSRS?
SSRS is a US market research firm that provides survey panels, polling, qualitative research, and syndicated insight products.
Who uses SSRS?
Its customers include brands, agencies, media organisations, researchers, academic institutions, government bodies, and political or public affairs teams.
How does SSRS make money?
It earns revenue from custom research projects, omnibus survey fees, qualitative research engagements, and licensing or subscription-style sales of syndicated datasets.
Company Facts
- Founded
- 2008
- Headquarters
- 1 Braxton Way Suite 125, Glen Mills, PA 19342
- Core Segment
- Agency & Consultancy
- Company Size
- 201–500
- Official Link
- ssrs.com