Instytut Badań Pollster
Polish market research institute with proprietary panel and CAWI surveys.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Instytut Badań Pollster
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Jubilerska 10, 04-190 Warszawa
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- pollster.pl
What Instytut Badań Pollster does
The business combines managed research services with owned data-collection infrastructure. Pollster wins client mandates for custom studies, opinion polling, and recurring omnibus surveys, then fulfils those projects using its proprietary respondent panel and internally developed survey system. Value is created by controlling respondent access, fieldwork execution, and methodology, which allows the company to deliver faster and more cost-efficient research than pure intermediary providers.
Category differentiation
This is a Polish market research and polling institute, not an advertising technology platform or consumer polling app. It should be distinguished from global research groups such as Ipsos and from general survey software vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Instytut Badań Pollster is a Poland-based market research institute operating under Accorp Sp. z o.o. It provides quantitative research services including marketing research, social research, political polling, academic studies, and omnibus surveys. Its operating model is built around proprietary research infrastructure, including its own CAWI survey system and a proprietary respondent panel called Opinion Reactor, which supports recruitment, sampling, and fieldwork execution. The company makes money primarily from B2B and institutional research engagements priced by project scope, methodology, and sample requirements. It also offers a recurring omnibus model in which multiple clients share survey waves and costs. Its direct customers appear to include brands, communications teams, public institutions, media organisations, universities, and research teams seeking managed insight generation rather than a mass-market consumer product.
Business model & monetisation
Pollster primarily monetises through project-based research fees for custom studies, polling, and analysis. Its omnibus product adds a pooled pricing model in which multiple clients pay to place questions in a shared wave, lowering per-client costs. Its proprietary panel and survey system appear to be monetised mainly as embedded infrastructure within managed service delivery rather than as standalone software subscriptions.
- Custom market and social research projects
- Service fee priced by project scope, methodology, and sample
- Political polling and opinion tracking
- Managed research engagements
- Omnibus survey placements
- Shared-cost multi-client survey pricing
- Panel and survey infrastructure monetised within delivery
- Bundled access to proprietary data-collection assets
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Accorp Sp. z o.o.
IAB vendor record: 318
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8
- Declared feature IDs
- 1
- Declared special purpose IDs
- 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Instytut Badań Pollster
What is Instytut Badań Pollster?
It is a Polish market research institute offering custom studies, omnibus surveys, social research, political polling, and academic data collection using its own panel and CAWI infrastructure.
Who uses Instytut Badań Pollster?
Its customers include brands, marketing teams, public institutions, media organisations, political stakeholders, universities, and research teams that need survey-based insights.
How does Instytut Badań Pollster make money?
It earns revenue mainly from paid research projects and omnibus survey fees, with its proprietary panel and survey system supporting delivery rather than being sold chiefly as standalone software.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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