Instytut Badań Pollster
Instytut Badań Pollster is a polish market research institute with proprietary panel and CAWI surveys.
Analyst Perspective
Instytut Badań Pollster is a Poland-based market research institute operating under Accorp Sp. z o.o. It provides quantitative research services including marketing research, social research, political polling, academic studies, and omnibus surveys. Its operating model is built around proprietary research infrastructure, including its own CAWI survey system and a proprietary respondent panel called Opinion Reactor, which supports recruitment, sampling, and fieldwork execution. The company makes money primarily from B2B and institutional research engagements priced by project scope, methodology, and sample requirements. It also offers a recurring omnibus model in which multiple clients share survey waves and costs. Its direct customers appear to include brands, communications teams, public institutions, media organisations, universities, and research teams seeking managed insight generation rather than a mass-market consumer product.
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Key insights about Instytut Badań Pollster
Category Differentiation
This is a Polish market research and polling institute, not an advertising technology platform or consumer polling app. It should be distinguished from global research groups such as Ipsos and from general survey software vendors.
Instytut Badań Pollster: About
The business combines managed research services with owned data-collection infrastructure. Pollster wins client mandates for custom studies, opinion polling, and recurring omnibus surveys, then fulfils those projects using its proprietary respondent panel and internally developed survey system. Value is created by controlling respondent access, fieldwork execution, and methodology, which allows the company to deliver faster and more cost-efficient research than pure intermediary providers.
How Instytut Badań Pollster Works & Monetises
Business model analysis and core revenue streams
Pollster primarily monetises through project-based research fees for custom studies, polling, and analysis. Its omnibus product adds a pooled pricing model in which multiple clients pay to place questions in a shared wave, lowering per-client costs. Its proprietary panel and survey system appear to be monetised mainly as embedded infrastructure within managed service delivery rather than as standalone software subscriptions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Instytut Badań Pollster)
The Stack: AI Fuels Business
ExchangeWire published a machine-readable IAB TCF vendor disclosure registry shown in an article titled "The Stack: The Great Digital Rewiring" (page HTML metadata timestamp 2026-08-07T08:14:16+00:00; article published 2026-08-14 at https://www.exchangewire.com/blog/2026/08/14/the-stack-the-great-digital-rewiring/). The page reproduces TCF (TCF 980) vendor entries for dozens of AdTech and MarTech companies, each entry enumerating declared legal bases (Consent and Legitimate Interest), Purposes (e.g., personalised advertising, measurement), Special Purposes and Features (e.g., fraud prevention, device identification), Categories of personal data processed (IP, device identifiers, geolocation, etc.), Data Retention Periods, and consent/cookie metadata (tracking method, consent expiry). The document functions as a comprehensive, industry-facing registry of participating vendors and their self-declared processing activities for privacy and compliance reference.
Read original sourceHuman Craft, Chaos, and Creativity — Agency Value Shift
The webpage (published 2026-08-06) includes an IAB TCF vendor registry embedded in an article titled 'Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift.' It enumerates dozens of adtech, martech, publisher and data vendors with their declared IAB TCF purposes (consent and/or legitimate interest), special purposes, features, categories of data collected, data retention periods, and consent/tracking details (e.g., 'Cookies only'). The content functions as a detailed consent/TCF vendor listing showing how many vendors describe purposes such as personalised advertising, measurement, device identification, fraud prevention and audience understanding, plus retention and consent expiry values.
Read original sourceInstytut Badań Pollster: Frequently Asked Questions
What is Instytut Badań Pollster?
It is a Polish market research institute offering custom studies, omnibus surveys, social research, political polling, and academic data collection using its own panel and CAWI infrastructure.
Who uses Instytut Badań Pollster?
Its customers include brands, marketing teams, public institutions, media organisations, political stakeholders, universities, and research teams that need survey-based insights.
How does Instytut Badań Pollster make money?
It earns revenue mainly from paid research projects and omnibus survey fees, with its proprietary panel and survey system supporting delivery rather than being sold chiefly as standalone software.
Company Facts
- Founded
- 2011
- Headquarters
- Jubilerska 10, 04-190 Warszawa
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- pollster.pl