Instytut Badań Pollster

Instytut Badań Pollster is a Poland-based market research institute operating under Accorp Sp. z o.o. It provides quantitative research services including marketing research, social research, political polling, academic studies, and omnibus surveys. Its operating model is built around proprietary research infrastructure, including its own CAWI survey system and a proprietary respondent panel called Opinion Reactor, which supports recruitment, sampling, and fieldwork execution. The company makes money primarily from B2B and institutional research engagements priced by project scope, methodology, and sample requirements. It also offers a recurring omnibus model in which multiple clients share survey waves and costs. Its direct customers appear to include brands, communications teams, public institutions, media organisations, universities, and research teams seeking managed insight generation rather than a mass-market consumer product.