Vodafone

European Media Marketplace Shapes Up Before September Launch

The European Media Marketplace, announced in July, is a cross‑border initiative led by ten companies to create a unified access point for Open Web inventory, first‑party data and activation across Europe. Equativ will provide and operate the technical infrastructure, connecting the marketplace to demand via leading DSPs and enabling purchases across CTV, online video, display, native and retail media. Founding members include telecoms, commerce and media companies such as Orange Advertising, Vodafone, Vinted and Virgin Media O2. The initiative claims over 200 addressable audience segments (signals covering ~100 million people) and inventory reach reportedly exceeding 10,000 sites/apps and ~60 million internet‑connected TV households. First cross‑border campaigns from global advertisers are slated to start in September, while pricing, launch advertisers and detailed results remain unpublished.

XPeng Becomes Mobility Partner of Mainz 05

MEEDIA reports that Chinese automaker XPeng has been announced as the mobility partner of Bundesliga club 1. FSV Mainz 05. The article, published August 20, 2026 by Frank Puscher, also summarizes other sponsorship moves ahead of the 2026/27 season: Original Wagner (Wagner Pizza) partners with SV Elversberg; Lexware replaces Jobrad as SC Freiburg's jersey partner; Beumer Group becomes Schalke 04's main sponsor; and Hedenkamp will be SC Paderborn's new shirt sponsor after Four 20 Pharma ended its partnership. The piece notes the exit of Volkswagen, Congstar and MHP from top-tier jersey sponsorship lists following relegations and includes a sourced table of estimated annual jersey sponsorship amounts for Bundesliga clubs.

DFB.TV expands live coverage to Regionalliga

DFB.TV, the recently launched pay channel run by the German Football Association (DFB), is expanding its live sports programming to include matches from three German men's Regionalligas. The channel will regularly broadcast fourth-tier games — starting with SSV Ulm 1846 vs. Kickers Offenbach on 14 August 2026 — and aims to cover competitions that previously had no TV deals, increasing visibility for regional advertising partners. In the same period DFB.TV will also highlight women's football and DFB-Pokal matches. The streamer is distributed via partners including Sky, Zattoo, Vodafone and DAZN.