Swisscom
Swiss telecom incumbent selling bundled connectivity and entertainment subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Swisscom Ltd
- Entity type
- COMPANY
- Founded
- 1997
- Headquarters
- 3050 Bern, Switzerland
- Company size
- >5,000
- Market role
- B2C Consumer App / Platform
- Ticker
- SCMN
- Official website
- swisscom.ch
What Swisscom does
Swisscom operates a telecom-led subscription business built around consumer connectivity and entertainment. It sells mobile and fixed internet plans, TV and streaming services, and related digital account access, then increases customer lifetime value through bundling, premium upgrades and cross-sell across its portfolio. It also derives value from owned entertainment distribution assets such as blue TV and blue Cinema, and from its strategic ownership of Italian telecom operations.
Category differentiation
Swisscom is a telecommunications and entertainment operator, not a pure software vendor or standalone adtech platform. It should not be confused with its consumer product brands such as blue TV or blue Cinema, which are services within the wider group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Swisscom is a Swiss telecommunications and digital entertainment operator serving residential customers through mobile, fixed broadband, TV, streaming, cinema and account-management services. Its core economic model is based on recurring consumer subscriptions, with additional revenue from premium content, bundled offers, device-related sales and media inventory tied to its entertainment assets. The company is majority owned by the Swiss Confederation and remains one of the main telecom incumbents in Switzerland. Beyond its domestic base, Swisscom has built a larger position in Italy through Fastweb and, following the closing of the Vodafone Italia transaction on 31 December 2024, expanded its Italian telecom footprint further. Its direct paying customers are primarily households and individual subscribers rather than enterprise software buyers. Its value proposition centres on converged connectivity and entertainment bundles that combine mobile, internet and TV into a single customer relationship.
Company news briefing
Briefing updated:
Swisscom continues to expand its retail footprint through staffed sales areas in MediaMarkt stores, while Swisscom Broadcast supports SRG’s return to FM radio transmission. Strategic continuity at subsidiary Localsearch is maintained under incoming CEO Philippe Trütsch. In marketing and advertising, Swisscom launched its AI-assisted 'Devicemonials' campaign, which won accolades alongside the 'Das Netz der Schweiz' campaign at the SDV Awards 2026, while the company evaluates OpenAI’s expanded European ChatGPT advertising formats.
Business model & monetisation
Swisscom mainly monetises via recurring monthly subscription fees for mobile, broadband and TV/streaming services. It uses tiered plan pricing, bundled discounts and converged packages to raise average revenue per user and reduce churn. Additional monetisation comes from premium content subscriptions, streaming bundles, cinema-related media inventory, and device-linked promotions or sales. Commercially, the model is a mix of subscription revenue, content upsell and selective advertising or media monetisation inside entertainment properties.
- Mobile subscriptions
- Recurring consumer service plans
- Fixed broadband subscriptions
- Recurring household internet plans
- TV and streaming subscriptions
- Content / media subscription
- Devices and promotional bundles
- Retail margin and contract-linked sales
- Cinema and ad/media inventory
- Media and entertainment monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Verizon
US telecom incumbent monetising connectivity, TV and subscriber add-ons.
- TIM
Italian telecom operator selling connectivity, streaming and SME marketing services.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Swisscom Launches Kids Security Powered by Ohana
Parental Control / Telecom · Recorded impact score: 3/5
Swisscom, Switzerland's largest telecom operator, has launched a new parental control app called Kids Security. The technology behind the app is supplied by the Austrian startup Ohana, based in Linz. Ohana provides and operates the white-label platform, which Swisscom offers under its own brand. The app includes features such as screen time management, app checks for age appropriateness, a learning mode to reduce distractions, location sharing, and usage statistics with expert recommendations. The service costs CHF 4.90 per month (about €5.20), with a 50% discount for the first six months, and is available for an unlimited number of children and devices, provided at least one household member has a Swisscom mobile subscription. Ohana's CEO, Christian Orgler, highlights the importance of involving children in the process and sees this as a significant step for the startup's B2B business. Ohana already has a partnership with the Austrian telecom Drei, but the Swisscom deal is its first white-label offering. The startup faces competition from built-in parental controls from Apple and Google, as well as other parental control apps.
- Swisscom launched Kids Security app using Ohana's white-label technology.
- The app costs CHF 4.90 per month (around €5.20), with a 50% discount for the first six months.
Mona and Mateo Launch Swisscom Youth Discount Campaign
Advertising · Recorded impact score: 1/5
Swiss creative agency Mona and Mateo has developed the launch campaign for Swisscom's new youth discount 'Young Benefit'. The campaign is running across Switzerland on OOH, DOOH, cinema, online, and social media. The central design element is a split-screen visual that plays with the contrast between half price and full network coverage. The split-screen mechanic is adapted per channel; in cinema, the split screen is played acoustically and visually across the two halves of the auditorium, while in the audio spot, voices are distributed across left and right audio channels. The campaign aims to communicate the offer in a way that resonates with young people, who may have smaller budgets but high expectations.
- Mona and Mateo created the launch campaign for Swisscom's 'Young Benefit' youth discount.
- The campaign runs on OOH, DOOH, cinema, online, and social media in Switzerland.
Bühler & Bühler Celebrates Award-Winning Dialogue Marketing Success
Dialogue Marketing · Recorded impact score: 1/5
In an interview with persoenlich.com, Raphael and Doris Bühler, founders of the Swiss dialogue marketing agency Bühler & Bühler, discuss their outstanding performance at the 2026 SDV Awards. The agency won 14 of the 61 prizes, including two gold awards, making it the top agency in the competition. They attribute this success to over 13 years of specialization in dialogue marketing, combining creativity, data expertise, and behavioral nudging. Their client portfolio includes Swisscom, CSS, Viseca, Coop, and UBS, with whom they execute campaigns such as Swisscom's 'Das Netz der Schweiz' featuring 15 customer journeys and over two million dialogues. The interview highlights their strategic and creative approach, as well as the importance of direct, personalized communication in building customer relationships.
- Bühler & Bühler won 14 of 61 prizes at the 2026 SDV Awards.
- The agency received two gold awards, including one for Swisscom's 'Das Netz der Schweiz' campaign.
Bühler & Bühler Wins Big at SDV Awards 2026
Awards · Recorded impact score: 2/5
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
- The Swiss Dialogmarketing Association (SDV) awarded 61 trophies, including six gold, 18 silver, and 20 bronze awards, during the SDV Award 2026 ceremony.
- Zurich agency Bühler & Bühler won 14 awards, including two of the three prestigious industry prizes.
Swisscom launches AI-made 'devicemonials' campaign
Creative production using generative AI · Recorded impact score: 2/5
Swisscom launched a campaign called “Devicemonials” (running since July) that stars devices—smartphones, laptops and tablets—narrating their everyday lives to promote Swisscom services. Basel agency Mona und Mateo devised the concept, characters and stories (it has held Swisscom’s advertising account since June 2025), while Zurich-based production company Stories handled film production. Visual raw footage was generated with AI video models, but humans carried out editing, postproduction, voice acting and final sound design; about twelve people worked on the production (excluding voice actors). Episodes are distributed nationwide on digital channels, social media, blue Cinemas and television, with a new installment each month through December. Swisscom disclosed AI use in its press release but did not label broadcast spots; agency and production leads say AI alters workflows without removing human creative decision-making.
- Campaign “Devicemonials” (since July) features devices as narrators; new episode monthly through December, aired nationwide on digital channels, social media, blue Cinemas and TV.
- Basel agency Mona und Mateo created the concept, stories and characters; it has held Swisscom’s ad account since June 2025.
Explore company relationships
Questions about Swisscom
What is Swisscom?
Swisscom is a Swiss telecommunications and entertainment operator that sells mobile, broadband, TV and streaming services to consumers.
Who uses Swisscom?
Its direct users are mainly residential consumers and existing subscribers in Switzerland, with broader telecom exposure in Italy through its group assets.
How does Swisscom make money?
It makes money primarily from recurring subscriptions for mobile, internet and TV, plus premium content, bundled offers, devices and some entertainment-related media revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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