Deutsche Telekom

Telekom's 'Not A Passenger' campaign with Wet Leg singer

Deutsche Telekom has relaunched its brand platform #OwnYourWorld, which has supported Gen Z since 2025, with a new campaign titled "Not A Passenger." The campaign, which emphasizes self-determination in users' digital lives, goes live simultaneously in eight markets and features Rhian Teasdale, frontwoman of Grammy-winning indie-rock band Wet Leg, as the campaign testimonial. The rollout positions Telekom's marketing focus on giving younger audiences more control over their digital experience.

XPeng Becomes Mobility Partner of Mainz 05

MEEDIA reports that Chinese automaker XPeng has been announced as the mobility partner of Bundesliga club 1. FSV Mainz 05. The article, published August 20, 2026 by Frank Puscher, also summarizes other sponsorship moves ahead of the 2026/27 season: Original Wagner (Wagner Pizza) partners with SV Elversberg; Lexware replaces Jobrad as SC Freiburg's jersey partner; Beumer Group becomes Schalke 04's main sponsor; and Hedenkamp will be SC Paderborn's new shirt sponsor after Four 20 Pharma ended its partnership. The piece notes the exit of Volkswagen, Congstar and MHP from top-tier jersey sponsorship lists following relegations and includes a sourced table of estimated annual jersey sponsorship amounts for Bundesliga clubs.

Spusu Debuts in Top 20, Matching Telekom and Vodafone

The Austrian mobile operator Spusu has entered the top 20 advertisers in the German market, appearing on par with incumbents Deutsche Telekom and Vodafone. The article notes that Germany's gross advertising expenditures in July amounted to €2.4 billion, a decline of about 1% year-on-year, and says telecom advertisers remain active while the new player Spusu has increased market presence. The story includes an image caption that Bastian Schweinsteiger is advertising for Spusu. Article by Marco Saal, published 2026-08-18.