Alphonso

The company creates value by collecting proprietary TV viewership and ad exposure signals through embedded ACR and related device integrations, transforming those signals into audience segments, attribution datasets, and campaign analytics products. It monetises this data asset through enterprise software subscriptions, data licensing, and platform integration within connected TV advertising workflows. Its core customers are advertisers, agencies, media platforms, and OEM or platform partners that need deterministic TV exposure data for planning, activation, and measurement.

Alphonso Inc., now trading as LG Ad Solutions, is a CTV and TV data business built around automatic content recognition (ACR) technology embedded in smart TVs and connected devices. The company collects and indexes TV programming and advertising exposure data, then uses that data to support audience intelligence, cross-screen targeting, campaign measurement, and attribution for advertisers, agencies, and media partners.

Its revenue model combines software and data monetisation. It sells measurement and analytics capabilities as SaaS, and it licenses ACR-derived audience and exposure data for targeting, attribution, and activation workflows. Since LG took a majority stake and the business rebranded under LG Ad Solutions, the platform’s commercial role appears increasingly tied to strengthening LG’s connected TV advertising and measurement proposition.