Alphonso
CTV data and measurement platform built on smart TV ACR.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Alphonso Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- lgads.tv
What Alphonso does
The company creates value by collecting proprietary TV viewership and ad exposure signals through embedded ACR and related device integrations, transforming those signals into audience segments, attribution datasets, and campaign analytics products. It monetises this data asset through enterprise software subscriptions, data licensing, and platform integration within connected TV advertising workflows. Its core customers are advertisers, agencies, media platforms, and OEM or platform partners that need deterministic TV exposure data for planning, activation, and measurement.
Category differentiation
This is not a consumer app or fruit brand. It is a B2B CTV data, audience intelligence, and TV measurement business built around ACR and advertising use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Alphonso Inc., now trading as LG Ad Solutions, is a CTV and TV data business built around automatic content recognition (ACR) technology embedded in smart TVs and connected devices. The company collects and indexes TV programming and advertising exposure data, then uses that data to support audience intelligence, cross-screen targeting, campaign measurement, and attribution for advertisers, agencies, and media partners. Its revenue model combines software and data monetisation. It sells measurement and analytics capabilities as SaaS, and it licenses ACR-derived audience and exposure data for targeting, attribution, and activation workflows. Since LG took a majority stake and the business rebranded under LG Ad Solutions, the platform’s commercial role appears increasingly tied to strengthening LG’s connected TV advertising and measurement proposition.
Company news briefing
Briefing updated:
Alphonso, operating as LG Ad Solutions, is actively evaluating a traditional IPO, a Comcast joint venture, or a $1 billion private-equity buyout following legal disputes with parent LG Electronics. Reporting roughly 50% year-over-year growth with projected revenues between $850 million and $1 billion, the company secured a consecutive appearance on the Inc. 5000 list. Concurrently, privacy investigations have scrutinised LG smart TVs for employing Automatic Content Recognition to collect user audio and data across global connected devices for advertising purposes.
Business model & monetisation
The company monetises through B2B SaaS subscriptions for measurement and attribution tools, plus licensing of proprietary ACR-derived audience and exposure data for targeting, analytics, and attribution. Commercial terms are likely based on platform access, campaign scope, data volume, and enterprise agreements, with additional indirect revenue contribution through integration into LG’s CTV advertising stack.
- Measurement and attribution software
- SaaS / software subscription
- ACR audience and exposure data licensing
- Data licensing
- CTV activation and media enablement
- Platform or media take-rate
- OEM or platform integrations
- Commercial partnership agreements
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Alphonso Inc.
IAB vendor record: 1154
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 195 · lgads.tv
Competitors & alternatives
- iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Alphonso
What is LG Ad Solutions?
It is the commercial brand of Alphonso Inc., a B2B platform that uses smart TV ACR data for audience targeting, TV measurement, and attribution.
Who uses LG Ad Solutions?
Its paying customers are mainly brands, media agencies, advertisers, media platforms, and device or OEM partners.
How does LG Ad Solutions make money?
It earns revenue from SaaS subscriptions for measurement tools, licensing of ACR-derived data, and commercial integrations tied to CTV advertising workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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