Alphonso
Alphonso is a cTV data and measurement platform built on smart TV ACR.
Analyst Perspective
Alphonso Inc., now trading as LG Ad Solutions, is a CTV and TV data business built around automatic content recognition (ACR) technology embedded in smart TVs and connected devices. The company collects and indexes TV programming and advertising exposure data, then uses that data to support audience intelligence, cross-screen targeting, campaign measurement, and attribution for advertisers, agencies, and media partners. Its revenue model combines software and data monetisation. It sells measurement and analytics capabilities as SaaS, and it licenses ACR-derived audience and exposure data for targeting, attribution, and activation workflows. Since LG took a majority stake and the business rebranded under LG Ad Solutions, the platform’s commercial role appears increasingly tied to strengthening LG’s connected TV advertising and measurement proposition.
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Key insights about Alphonso
Category Differentiation
This is not a consumer app or fruit brand. It is a B2B CTV data, audience intelligence, and TV measurement business built around ACR and advertising use cases.
Alphonso: About
The company creates value by collecting proprietary TV viewership and ad exposure signals through embedded ACR and related device integrations, transforming those signals into audience segments, attribution datasets, and campaign analytics products. It monetises this data asset through enterprise software subscriptions, data licensing, and platform integration within connected TV advertising workflows. Its core customers are advertisers, agencies, media platforms, and OEM or platform partners that need deterministic TV exposure data for planning, activation, and measurement.
How Alphonso Works & Monetises
Business model analysis and core revenue streams
The company monetises through B2B SaaS subscriptions for measurement and attribution tools, plus licensing of proprietary ACR-derived audience and exposure data for targeting, analytics, and attribution. Commercial terms are likely based on platform access, campaign scope, data volume, and enterprise agreements, with additional indirect revenue contribution through integration into LG’s CTV advertising stack.
Revenue Channels
Recent Signals (Alphonso)
Week in Review: FIFA+ to DAZN, BBC Shorts, EU Concerns
This Week in Review covers multiple media and ad-tech developments: FIFA+ will be integrated into DAZN and the standalone FIFA+ app will shut down, creating a larger global football offering. The BBC has added swipeable short-form feeds to its News and Sport apps to compete with short-form platforms. Forty-six ad-tech companies signed an open letter urging EU policymakers to scrutinise proposed Digital Omnibus Articles 88a and 88b, warning the measures could shift privacy choice management to browsers and increase legal and technical complexity. Industry product and M&A moves include PubMatic launching Decision Fabric to run partner decisioning models inside auctions, YouTube earning MRC brand-safety accreditation for Shorts, Peer39 acquiring Adloox, and Lumine Group acquiring Synamedia’s Video Network Business. The roundup also notes publisher, agency and hiring news across the UK and global markets.
Read original sourceAnnual Returns for FY 2024-25 – Alphonso
This page contains the annual returns for the fiscal year 2024-25 for Alphonso.
Read original sourceAnnual Returns for FY 2024-25
Annual Returns for FY 2024-25 have been published.
Read original sourceAlphonso: Frequently Asked Questions
What is LG Ad Solutions?
It is the commercial brand of Alphonso Inc., a B2B platform that uses smart TV ACR data for audience targeting, TV measurement, and attribution.
Who uses LG Ad Solutions?
Its paying customers are mainly brands, media agencies, advertisers, media platforms, and device or OEM partners.
How does LG Ad Solutions make money?
It earns revenue from SaaS subscriptions for measurement tools, licensing of ACR-derived data, and commercial integrations tied to CTV advertising workflows.
Company Facts
- Founded
- 2013
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- lgads.tv