Utiq

Utiq operates as a B2B adtech infrastructure provider. It creates value by converting telecom-backed, explicitly consented signals into privacy-compliant identity, audience and activation capabilities for the advertising ecosystem. Publishers use it to improve monetisable addressability and yield in cookieless environments, while advertisers, agencies and platforms use it for recognition, targeting, reach and frequency management, and fraud reduction. The company monetises access to this infrastructure rather than selling consumer subscriptions or acting as a media owner.

Utiq is a Belgian adtech company focused on privacy-first identity, consent and audience addressability for digital advertising. Founded in 2023 and backed by Deutsche Telekom, Orange, Telefónica and Vodafone, it provides telecom-powered consented identity infrastructure that allows publishers, advertisers, agencies and adtech platforms to recognise and activate audiences across browsers and devices without relying on third-party cookies or fingerprinting.

Its core products include the Authentic Consent Service, the consumer-facing Consenthub, the encrypted Consentpass identity layer and audience activation products built on consented signals. Utiq appears to make money by licensing identity and audience infrastructure, charging for activation, signal access and related platform usage within the programmatic ecosystem rather than by owning media inventory directly.