MiQ
Programmatic media partner combining trading technology, analytics and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MIQ DIGITAL LIMITED
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United Kingdom
- Company size
- 501–1,000
- Market role
- Agency & Consultancy
- Official website
- wearemiq.com
What MiQ does
MiQ operates a hybrid adtech-and-services model. It builds proprietary programmatic infrastructure that unifies planning, audience intelligence, activation and analytics across third-party buying platforms, then monetises that capability through managed media services, consulting, creative production and campaign execution. Value is created by reducing fragmentation in programmatic buying, improving targeting and optimisation through integrated data, and giving advertisers and agencies either a managed service or support for in-housing.
Category differentiation
MiQ is not a standalone consumer media platform or a single DSP; it is a programmatic advertising company combining proprietary orchestration technology with managed services. It should also be distinguished from pure agency holding companies because its positioning centres on its own programmatic operating stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MiQ is a UK-headquartered programmatic advertising company that combines proprietary campaign technology with managed media services for brands and agencies. Its core platform, MiQ Sigma, connects multiple DSPs, SSPs, data providers and analytics workflows to support audience planning, activation, optimisation and measurement across channels including CTV, display, social and DOOH. Alongside software, the company offers managed programmatic buying, analytics, creative production, in-housing support and specialist market services such as China campaign execution. MiQ generates revenue primarily from managed programmatic media execution and associated service fees rather than pure standalone software subscriptions. Its customers are advertiser brands, agency teams, programmatic traders, marketing teams and data teams that need cross-channel campaign delivery, audience intelligence and operational support. The business model blends technology-enabled services with media execution economics, using proprietary tooling to improve campaign performance, speed and transparency.
Company news briefing
Briefing updated:
MiQ has continued to develop its AI capabilities, putting its Sigma platform to the test and participating as a partner in PubMatic's Agentic OS launch for agentic programmatic advertising. Additionally, the company was featured in the State of Streaming directory and maintains its presence within the connected TV and streaming advertising ecosystem. Building on these initiatives, MiQ previously expanded its Sigma AI platform with the Sigma Planning Agent and Sigma Total Measurement, while also joining Yahoo DSP’s Agent Network.
Business model & monetisation
MiQ primarily monetises through managed programmatic media services tied to campaign execution, with revenue likely derived from service fees and margin on media traded across DSPs. Additional monetisation comes from consulting, in-housing support, analytics, training and creative production services. Its proprietary technology stack is mainly bundled into client engagements as an enablement layer rather than commercialised as a pure-play standalone SaaS subscription.
- Managed programmatic campaign execution
- Percentage Take-Rate
- Media planning, consulting and in-housing support
- Service Fee
- Creative production services
- Service Fee
- Analytics and measurement services
- Service Fee
- Bundled platform enablement
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MiQ Digital Ltd
IAB vendor record: 101
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Service
Subsidiaries & acquisitions
- Adsmovil
Hispanic-focused mobile and CTV advertising technology platform.
- AirGrid
Cookieless audience activation for marketers and publishers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TeqBlaze Joins AgenticAdvertising.org to Boost Sell-Side Agentic Ads
Agentic Advertising · Recorded impact score: 3/5
TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), the nonprofit trade organization behind the Ad Context Protocol (AdCP) for agentic advertising. Since earlier this year, TeqBlaze has been testing AdCP through its Sales Agent MVP, a free environment for publishers and SSPs. The agent allows sellers to add inventory via a simple interface or TeqMate AI prompt, receive requests from buyer agents, and approve or reject deals, with human sign-off required before rendering and invoicing. This membership provides TeqBlaze with access to AAO's working groups and governance. The move underscores the industry's shift toward agent-to-agent selling. TeqBlaze, which joined IAB Tech Lab in 2024, also participates in its Agentic Advertising Management Protocols (AAMP) and ARTF efforts, highlighting the need for interoperability across parallel protocol initiatives.
- TeqBlaze joined AgenticAdvertising.org (AAO), the nonprofit behind the Ad Context Protocol (AdCP).
- TeqBlaze has been testing AdCP since earlier this year via a free Sales Agent MVP for publishers and SSPs.
MiQ listed in State of Streaming directory
CTV · Recorded impact score: 1/5
State of Streaming hosts a directory page for MiQ that contains minimal information: a link to MiQ's corporate website and a note that there is currently no editorial coverage for the company. The page is part of State of Streaming's wider site (© 2026) and includes links to site resources and related streaming-advertising content, plus a downloadable 2026 Advertiser's Guide to Streaming TV.
- MiQ appears as an entry in the State of Streaming directory.
- The directory entry lists MiQ's website as https://wearemiq.com/.
Making the industry better: we put MiQ Sigma to the test
Recorded impact score: 4/5
Making the industry better: we put MiQ Sigma to the test
Explore company relationships
Questions about MiQ
What is MiQ?
MiQ is a programmatic advertising company that combines proprietary campaign technology, analytics and managed media services for brands and agencies.
Who uses MiQ?
Its users are advertiser brands, media agencies, programmatic teams, marketers and data teams that need cross-channel planning, activation and optimisation.
How does MiQ make money?
MiQ makes money mainly from managed programmatic media execution, service fees, consulting, creative production and bundled use of its proprietary technology.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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