MiQ
MiQ is a programmatic media partner combining trading technology, analytics and managed services.
Analyst Perspective
MiQ is a UK-headquartered programmatic advertising company that combines proprietary campaign technology with managed media services for brands and agencies. Its core platform, MiQ Sigma, connects multiple DSPs, SSPs, data providers and analytics workflows to support audience planning, activation, optimisation and measurement across channels including CTV, display, social and DOOH. Alongside software, the company offers managed programmatic buying, analytics, creative production, in-housing support and specialist market services such as China campaign execution. MiQ generates revenue primarily from managed programmatic media execution and associated service fees rather than pure standalone software subscriptions. Its customers are advertiser brands, agency teams, programmatic traders, marketing teams and data teams that need cross-channel campaign delivery, audience intelligence and operational support. The business model blends technology-enabled services with media execution economics, using proprietary tooling to improve campaign performance, speed and transparency.
Analyst Signal Briefing
Updated: 15 Aug 2026MiQ has expanded its Sigma AI platform, now managing 2.5 petabytes of data, with new conversational planning agents and full-funnel measurement capabilities. The company is advancing agentic interoperability as a launch partner for Yahoo’s Agent Network and PubMatic’s Decision Fabric, facilitating low-latency, in-path decisioning. Furthermore, MiQ has launched an in-house marketing mix model based on Google’s Meridian to enhance live sports attribution, while leveraging research into second-screen shopping behaviour to capitalise on the shifting CTV landscape following the Fox-Roku merger.
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Key insights about MiQ
Subsidiaries
MiQ operates a network including Adsmovil, AirGrid.
Competitors
Key competitors include Goodway Group.
Similar Companies
Explore companies with a similar market position and structure.
Acquisitions
View companies acquired by MiQ over time.
Category Differentiation
MiQ is not a standalone consumer media platform or a single DSP; it is a programmatic advertising company combining proprietary orchestration technology with managed services. It should also be distinguished from pure agency holding companies because its positioning centres on its own programmatic operating stack.
MiQ: About
MiQ operates a hybrid adtech-and-services model. It builds proprietary programmatic infrastructure that unifies planning, audience intelligence, activation and analytics across third-party buying platforms, then monetises that capability through managed media services, consulting, creative production and campaign execution. Value is created by reducing fragmentation in programmatic buying, improving targeting and optimisation through integrated data, and giving advertisers and agencies either a managed service or support for in-housing.
How MiQ Works & Monetises
Business model analysis and core revenue streams
MiQ primarily monetises through managed programmatic media services tied to campaign execution, with revenue likely derived from service fees and margin on media traded across DSPs. Additional monetisation comes from consulting, in-housing support, analytics, training and creative production services. Its proprietary technology stack is mainly bundled into client engagements as an enablement layer rather than commercialised as a pure-play standalone SaaS subscription.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
MiQ: Key Subsidiaries & Acquisitions
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Hispanic-focused mobile and CTV advertising technology platform.
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Cookieless audience activation for marketers and publishers.
MiQ: Key Competitors & Alternatives
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Independent media consultancy blending commerce activation, measurement, and programmatic buying.
Recent Signals (MiQ)
PubMatic hires César Masumbuku for Central Europe
PubMatic has appointed César Masumbuku as Senior Director Advertising Solutions Central Europe, effective July 1, 2026. Masumbuku will be based in Hamburg and report to Matt Salmon, VP Advertiser Solutions EMEA. He joins from Index Exchange, where he spent five years as Sales Director DACH & CEE, and previously worked at Powerchord, Bloomreach and Gravite. PubMatic highlights his experience in curation, data partnerships, CTV and identity management and links the hire to expansion of its advertiser-solutions activities and curated supply models. The article also references PubMatic's earlier January launch of an 'Agentic OS' for agentic programmatic advertising, which at launch involved partners including WPP Media and MiQ.
Read original sourceMaking the industry better: we put MiQ Sigma to the test
Making the industry better: we put MiQ Sigma to the test
Read original sourceYahoo DSP Launches Agent Network for AI Ad Tools
Yahoo DSP unveiled an Agent Network on June 18, 2026 that connects advertisers to AI-powered tools from 23 ad tech partners across audience/contextual targeting, campaign activation, creative and measurement workflows. The launch is presented as part of Yahoo’s “Yours, Mine and Ours” AI strategy, allowing advertisers to use Yahoo’s agents, bring their own, or combine partners via open APIs and model context protocols. Adam Roodman, general manager of Yahoo DSP, framed the network as prioritizing advertiser choice and interoperability amid industry concerns about AI governance, transparency and fragmentation. Launch partners named include DoubleVerify, Integral Ad Science, Kochava, MediaOcean’s Innovid, MiQ, PMG, Publicis Groupe’s LiveRamp and Snowflake.
Read original sourceMiQ: Frequently Asked Questions
What is MiQ?
MiQ is a programmatic advertising company that combines proprietary campaign technology, analytics and managed media services for brands and agencies.
Who uses MiQ?
Its users are advertiser brands, media agencies, programmatic teams, marketers and data teams that need cross-channel planning, activation and optimisation.
How does MiQ make money?
MiQ makes money mainly from managed programmatic media execution, service fees, consulting, creative production and bundled use of its proprietary technology.
Company Facts
- Founded
- 2010
- Headquarters
- United Kingdom
- Core Segment
- Agency & Consultancy
- Company Size
- 501–1,000
- Official Link
- wearemiq.com