MiQ

MiQ operates a hybrid adtech-and-services model. It builds proprietary programmatic infrastructure that unifies planning, audience intelligence, activation and analytics across third-party buying platforms, then monetises that capability through managed media services, consulting, creative production and campaign execution. Value is created by reducing fragmentation in programmatic buying, improving targeting and optimisation through integrated data, and giving advertisers and agencies either a managed service or support for in-housing.

MiQ is a UK-headquartered programmatic advertising company that combines proprietary campaign technology with managed media services for brands and agencies. Its core platform, MiQ Sigma, connects multiple DSPs, SSPs, data providers and analytics workflows to support audience planning, activation, optimisation and measurement across channels including CTV, display, social and DOOH. Alongside software, the company offers managed programmatic buying, analytics, creative production, in-housing support and specialist market services such as China campaign execution.

MiQ generates revenue primarily from managed programmatic media execution and associated service fees rather than pure standalone software subscriptions. Its customers are advertiser brands, agency teams, programmatic traders, marketing teams and data teams that need cross-channel campaign delivery, audience intelligence and operational support. The business model blends technology-enabled services with media execution economics, using proprietary tooling to improve campaign performance, speed and transparency.