Netflix

Netflix operates a hybrid media platform model. On the consumer side, it offers recurring access to a large catalogue of licensed and owned video content through tiered subscriptions. On the advertising side, it monetises viewing time within its ad-supported plan by selling premium CTV and OTT inventory to brands and agencies. Value creation depends on acquiring and retaining viewers, converting engagement into subscription revenue, and then increasing monetisation per user through pricing tiers and advertising yield.

Netflix, Inc. is a publicly listed United States media and technology company best known for its consumer video streaming platform. Its core business is distributing on-demand films, television series, documentaries and original productions to consumers via internet-connected devices, primarily through paid subscription plans. The company also owns and develops content IP and operates adjacent consumer properties such as Tudum and Fast.com.

Netflix also runs an advertising business tied to its ad-supported subscription tier. This gives brands and agencies access to premium connected TV inventory using Netflix viewing environments and first-party signals, sold through direct relationships and DSP-enabled programmatic buying. As a result, Netflix earns revenue from both consumer subscriptions and advertiser spend, serving households on one side and brand marketers and media agencies on the other.