COMPANY

Tubi

Tubi is a free ad-supported streaming platform monetised through CTV advertising.

Tubi operates in the Publisher & Media Owner segment.

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Distinction

Tubi is a free ad-supported streaming service and media owner, not a standalone DSP or SSP. It differs from subscription streamers because its core economics are based on advertising rather than paid memberships.

Founded
2014
Headquarters
United States
Core Segment
Publisher & Media Owner
Company Size
Unknown
Official Links
Website
Verified
2026-04-21

Tubi: About

Tubi runs a dual-sided AVOD and FAST model. On the demand side, it attracts consumers with free video content and live-style channel streams across connected devices. On the monetisation side, it packages and sells the resulting viewer attention as premium CTV and OTT advertising inventory to brands and agencies, supported by direct sales, programmatic access and self-serve buying. Value is created by converting free consumer reach into advertiser-funded revenue.

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Tubi: Market Position

Tubi is a US-based free ad-supported video streaming platform offering on-demand films, TV series and live-style FAST channels across web, mobile and connected TV devices. It operates as a consumer-facing streaming service while also functioning as a sell-side media property for advertisers through Fox Advertising. Since 2020 it has been owned by Fox Corporation.

The company makes money primarily by selling advertising inventory against its free streaming audience rather than charging subscription fees. Its paying customers are advertisers, agencies and brand marketers buying CTV and OTT video inventory through direct sales, programmatic channels and a self-serve route, while end users consume the service for free.

Tubi: Key Competitors & Alternatives

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Tubi: Frequently Asked Questions

What is Tubi?

Tubi is a free ad-supported video streaming platform offering on-demand films, TV shows and FAST-style live channels across connected devices.

Who uses Tubi?

Consumers use it to watch free streaming content, while advertisers and agencies use its inventory to reach CTV and OTT audiences.

How does Tubi make money?

Tubi makes money by selling advertising inventory across its AVOD and FAST viewing environments through direct, programmatic and self-serve channels.

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