Tubi

Fox's World Cup Drives Record Linear and Streaming Revenue

Fox reported a strong quarter driven by FIFA World Cup viewership across linear and streaming: total revenue was $4.21 billion (up 28% YoY) and quarterly advertising revenue rose 78% to $1.9 billion, with full-year ad revenue up 7%. Television advertising accounted for roughly $1.5 billion of the ad-revenue uplift, rising 108% YoY, and Fox News added about 400 new advertisers. Streaming gains centered on Tubi, which reached 110 million monthly active users, logged 20 million World Cup-related viewers and recorded two of its highest-traffic days. Fox reiterated its planned acquisition of Roku, expected to close in the first half of 2027, to expand streaming scale and CTV advertising reach.

TikTok Creator Videos Coming to Disney+ Verts

Walt Disney Company and TikTok have announced a content-sharing partnership that will let U.S.-based creators produce short-form vertical videos using Disney-owned intellectual property, including Marvel, Pixar, Star Wars, FX and other brands. Opt-in creators will receive authorized access to assets from hundreds of films and series, and a curated selection of creator videos will be surfaced on TikTok and in Disney+’s Verts short-form feed. The initiative begins as a U.S. pilot in the coming months with planned international expansion and includes a Disney Creator Ambassador Program offering access to the content library, rewards, visibility, exclusive events and development pathways for selected creators. Financial terms were not disclosed. The move follows Disney’s broader push to build short-form inventory after earlier plans with OpenAI’s Sora were cancelled.

Creators Maturing into Diversified Media Companies

The article describes how top social creators are transforming into diversified media companies by building consumer brands, studios and service businesses beyond their original platforms. Examples include Jimmy Donaldson’s Beast Industries, which now spans food, toys, financial services and planned telecom offerings. Market data and recent deals—eMarketer’s $21 billion creator spend forecast for 2026, breakout theatrical hits from YouTube directors, and a $250 million fund from CAA and Integrated Media Company (backed by TPG)—are cited as evidence the creator economy has reached an inflection point. The piece outlines operational challenges in scaling, such as governance, hiring experienced executives, legal exposure, and the need for teams that can run without the founder. It forecasts increased M&A, further professionalization, and more institutional capital flowing into creator businesses.