Mediaset

MFE-MediaForEurope Shares Plummet Amid Leadership Changes

MediaForEurope (MFE) published intraday stock quotes for its B and A share classes on March 25, 2026, with timestamps and per‑share prices, day ranges, volumes and market-cap figures. The page also provides investor materials for 2024–2026 (financial calendar, interim report, full year results, annual report) and links to governance, group and media pages. The site includes an Euronext copyright/legal notice and lists the company’s registered office in Amsterdam with operational address in Cologno Monzese (Milan), Italy. The content is an investor information page rather than an editorial or product/technical announcement.

MFE Looks to Germany as Spanish Ad Market Declines

MFE-MediaForEurope reports nine-month 2025 results showing net profit more than doubling year-on-year, driven by the ProSiebenSat.1 acquisition completed two months earlier. The company notes that only accounting effects of the takeover affected the period, with benefits expected in the current quarter and beyond. Ad revenues declined overall by 1% YoY, as Spain fell 7.7% YoY while Italy rose 1.4% YoY; Spain’s market weakness contrasted with improved Italian TV metrics, including a 3.8% YoY rise in Mediaset’s commercial target audience and a prime-time audience share of 40.8% (up 6% vs 2024). MFE discusses a pan-European growth strategy, merging sales houses to streamline cross-border ad sales, and has replaced ProSieben leadership with MFE management. The group reaffirmed its target of positive net profits and free cash flow for 2025, though visibility remains linked to macro conditions. The stock has climbed about 30% over the past year on investor optimism about the strategy.

MFE Reshapes Pan-European International Sales

MFE Advertising (MFE ADV), the sales arm of MFE-MediaForEurope, announced a major restructuring of its international business, effective January 1, 2026. Publieurope, which handles TV ad sales for Mediaset in Italy and Spain, will merge into MFE ADV by the end of 2025, consolidating its digital and marketing activities under the international sales umbrella. The plan unifies six sales houses under a single MFE ADV brand, with more than 1,500 employees across Milan, Madrid, Munich, London and Paris, and a portfolio spanning over ten European countries reaching about 300 million people. Executives Paola Colombo, Matteo Cardani and Michele Giraudo from Publieurope will join the MFE Advertising Board of Directors, chaired by MFE CEO Pier Silvio Berlusconi and led by MFE ADV CEO Stefano Sala. The move follows MFE’s pan-European ambitions, including a controlling stake in ProSiebenSat.1, and signals intensified cross-border ad sales across Europe to challenge rivals such as RTL AdAlliance.