Rumble

The business model combines media platform economics with subscription and cloud infrastructure revenue. On the media side, the video platform aggregates user-generated and publisher content to attract audiences, creating advertising inventory that is sold directly via an in-house advertising centre. It also enables creators to build paid communities and sell subscriptions and digital items, taking a platform fee while sharing a portion of revenues back to creators. On the infrastructure side, it repackages its internal streaming and hosting capabilities into a commercial cloud offering that sells compute, storage, networking, and orchestration as infrastructure-as-a-service. Value is created by offering an alternative distribution and monetisation channel for creators and advertisers, and an alternative cloud provider for businesses, while monetising attention, subscriptions, and infrastructure capacity.

Rumble Inc. is a United States-based online video and cloud infrastructure company. It operates a free-to-use video sharing and livestreaming platform, subscription-based creator communities, an in-house advertising marketplace, and an infrastructure-as-a-service cloud offering built from its own streaming stack. It positions itself as an alternative to major video and cloud platforms and competes with services such as YouTube and the main hyperscale cloud providers.

The company generates revenue primarily from advertising sold against video inventory and creator content, subscriptions and fees from creator communities and consumer memberships, and cloud infrastructure subscriptions and usage charges. Its customers include advertisers and agencies buying video and display inventory, creators and publishers paying for subscription and monetisation tools, end-consumers purchasing creator subscriptions and digital goods, and organisations using its cloud services on a subscription or usage basis.