Commercial Television Networks & SVOD · Publisher & Media Owner
Tubi
Free AVOD streaming service and owned CTV advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tubi, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 501–1,000
- Market cluster / sector
- Commercial Television Networks & SVOD
- Market role
- Publisher & Media Owner
- Official website
- gdpr.tubi.tv
What Tubi does
Tubi combines a free consumer streaming service with an owned-media advertising business. It acquires and distributes licensed and original video programming to build audience reach, then monetises viewer attention by selling advertising inventory directly, through guaranteed packages and through self-serve advertiser workflows. Advertising products use Tubi’s proprietary viewing environment, contextual signals and measurement partnerships to connect CTV delivery with business outcomes.
Category differentiation
Tubi is a free, advertising-supported streaming publisher and CTV media owner, not a subscription-only streaming service or an open-web demand-side platform. Its self-serve advertising product sells access to Tubi-owned inventory rather than inventory across independent publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tubi, Inc. operates Tubi, Fox Corporation’s free advertising-supported video-on-demand and streaming service. It distributes licensed films, television programmes, live channels, Tubi Originals and creator-led programming through web, mobile, connected-TV, streaming-device and game-console applications. The service is free to viewers and is funded by advertising shown during programming. Tubi also sells its owned streaming and CTV inventory to brands, agencies, studios, retailers and small businesses. Its advertising offer includes direct and self-serve buying, guaranteed placements, contextual scene-level targeting, interactive formats, shoppable placements and outcome measurement. Tubi is part of Tubi Media Group, a Fox Corporation division.
Company news briefing
Briefing updated:
Following Fox Corporation’s $22 billion acquisition of Roku, Tubi will remain an independent platform to preserve its distinct, predominantly on-demand viewing experience while scaling Fox’s programmatic advertising ecosystem. Regulatory scrutiny has advanced, with the U.S. Department of Justice issuing a second request for information regarding the transaction. Meanwhile, Tubi achieved significant growth, reaching 110 million monthly active users catalysed by strong FIFA World Cup viewership.
Business model & monetisation
Tubi operates an AVOD model with no mandatory consumer subscription fee. Its primary revenue comes from advertising sold within movies, television shows and live streaming experiences. Commercial mechanisms include direct media sales, self-serve ad transactions, guaranteed content placements through Tubi Prime, homepage takeovers, carousels, pause ads, contextual advertising, interactive and shoppable formats, and programmatic demand access. Measurement partnerships support pricing and advertiser retention through app-install, site-visit, conversion, sales and ticket-sale outcomes.
- Advertising sold against on-demand and live streaming inventory
- Ad-Supported
- Direct and guaranteed advertising placements, including Tubi Prime
- Service Fee
- Self-serve advertising transactions
- Pay-per-Use
- Programmatic advertising demand
- Media Arbitrage
Products & capabilities
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Competitors & alternatives
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Free FAST streaming platform with advertiser-funded live and on-demand video.
Hybrid streaming platform combining free content, rentals and personal media.
Smart TV platform monetising households through ads, streaming and data.
Streaming platform with subscription and advertising revenue.
Self-serve platform for connected TV and streaming advertising.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Murdoch Acknowledges Fox News Ratings Struggles Ahead of Midterms
Earnings Report · Recorded impact score: 4/5
Fox Corporation reported a strong fiscal first quarter driven by the FIFA World Cup 2026, the NFL season, and record political ad spend of $350 million for the midterm cycle. Despite a 22% revenue increase to $4.57 billion, CEO Lachlan Murdoch acknowledged Fox News' recent ratings struggles, attributing them to viewer fatigue similar to the 2006 midterms. He emphasized that viewers are not switching to competitors like MSNBC or CNN but rather tuning out entirely. Murdoch also highlighted the success of streaming service Fox One, noting 97% of subscribers are cordless, and reiterated that the Roku acquisition is progressing through regulatory review.
- Fox Corp. quarterly revenue reached $4.57 billion, a 22% increase year-over-year.
- Advertising revenue rose 47% due to FIFA World Cup, midterm ads, and Tubi growth.
Fox Q1 Fiscal 2027 Earnings Surge on Tubi, World Cup, Political Ads
Financials · Recorded impact score: 4/5
Fox Corporation reported strong fiscal Q1 2027 results, with revenue climbing 22% to $4.57 billion, beating expectations. Advertising revenue surged 47% to $2.08 billion, driven by FIFA World Cup coverage and record political ad spend exceeding $350 million. Adjusted EBITDA rose 54% to $1.64 billion, while net income reached $957 million (or $943 million). Tubi's advertising revenue grew 35% with total viewing time up 23%. The company's proposed $22 billion acquisition of Roku has received shareholder and foreign regulatory approvals, but DOJ antitrust clearance is still pending, with closing expected in H1 2027. Fox ended the quarter with $4.5 billion in cash and $6.6 billion in debt. Fox One and Fox News' ratings decline were also noted.
- Fox Corporation's Q1 FY2027 revenue rose 22% to $4.57 billion, with adjusted EBITDA up 54% to $1.64 billion and net income of $957 million.
- Advertising revenue surged 47% to $2.08 billion, driven by FIFA World Cup and political ads; political ad spending exceeded $350 million, including $50 million from Tubi.
Tubi and TikTok Launch Creator Incubator for 10 Original Series
Content & Partnerships · Recorded impact score: 3/5
Tubi and TikTok announced a partnership to create the Tubi x TikTok Creatorverse Incubator, starting with 12 TikTok creators who will develop 10 new original series for Tubi's free streaming service. The series span genres like horror, comedy, and animation, with titles such as 'Would You Survive?' and 'Feeling Super'. The incubator builds on Tubi's existing creator program, which has brought over 35,000 episodes from more than 700 creators since June 2025. Tubi's VP of Creator Partnerships, Kudzi Chikumbu, and TikTok's Global Head of Entertainment & Micro-series, Dawn Yang, expressed excitement about supporting creator-led storytelling and expanding audiences.
- Tubi and TikTok partner to create the Tubi x TikTok Creatorverse Incubator.
- 12 TikTok creators will develop 10 original series for Tubi.
MLW Fusion Available for Purchase on Prime Video
CTV & Streaming · Recorded impact score: 1/5
Major League Wrestling (MLW) has announced that its flagship weekly series, MLW Fusion, is now available for purchase on Amazon Prime Video. Fans can buy full seasons for $26.99 or individual episodes for $1.99, with the option to stream or download purchased content. This move expands MLW's streaming reach, joining existing free platforms like YouTube, VEEPS, and Tubi. The Prime Video offering is a transactional model rather than an ad-supported or subscription addition. MLW's CEO, Court Bauer, highlighted that this gives fans more flexibility and opens the door to new audiences. The deal does not replace existing free options but adds a purchase-based avenue for viewers.
- MLW Fusion is now available for purchase on Amazon Prime Video.
- Full seasons cost $26.99, individual episodes $1.99.
FAST: Two Asset Classes, Wrong Capital for Platforms
CTV & Streaming · Recorded impact score: 3/5
Josh Stein's column argues that the FAST (Free Ad-Supported Streaming TV) industry is actually two distinct asset classes: distribution platforms (Tubi, Pluto TV, Roku Channel) that rent content and need equity financing, and content suppliers with owned IP (like Moonbug Entertainment) that generate durable, credit-financeable cash flows. He points to the Chicken Soup for the Soul Entertainment bankruptcy as a case study where acquisition debt against forward growth failed. He advocates for senior secured credit for owned-IP suppliers, similar to music royalty or film slate financing, and warns that capital that confuses the two layers will continue to underwrite the wrong risk.
- Tubi simulcast Super Bowl LIX on Feb 9, 2025, with an average minute audience of 13.6 million and 24 million unique viewers.
- Chicken Soup for the Soul Entertainment filed Chapter 11 on June 28, 2024, with $970 million in debts and $414 million in assets.
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Questions about Tubi
What is Tubi?
Tubi is a free advertising-supported streaming service offering on-demand films, television programmes, live channels, originals and creator-led programming.
Who uses Tubi?
Consumers use Tubi for free streaming entertainment, while brands, agencies, studios, retailers and SMBs use its CTV advertising platform.
How does Tubi make money?
Tubi earns advertising revenue from ad breaks, direct and guaranteed media sales, self-serve campaigns, interactive placements and programmatic demand.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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