Tubi
Free AVOD streaming service and owned CTV advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tubi, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- tubitv.com
What Tubi does
Tubi combines a free consumer streaming service with an owned-media advertising business. It acquires and distributes licensed and original video programming to build audience reach, then monetises viewer attention by selling advertising inventory directly, through guaranteed packages and through self-serve advertiser workflows. Advertising products use Tubi’s proprietary viewing environment, contextual signals and measurement partnerships to connect CTV delivery with business outcomes.
Category differentiation
Tubi is a free, advertising-supported streaming publisher and CTV media owner, not a subscription-only streaming service or an open-web demand-side platform. Its self-serve advertising product sells access to Tubi-owned inventory rather than inventory across independent publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tubi, Inc. operates Tubi, Fox Corporation’s free advertising-supported video-on-demand and streaming service. It distributes licensed films, television programmes, live channels, Tubi Originals and creator-led programming through web, mobile, connected-TV, streaming-device and game-console applications. The service is free to viewers and is funded by advertising shown during programming. Tubi also sells its owned streaming and CTV inventory to brands, agencies, studios, retailers and small businesses. Its advertising offer includes direct and self-serve buying, guaranteed placements, contextual scene-level targeting, interactive formats, shoppable placements and outcome measurement. Tubi is part of Tubi Media Group, a Fox Corporation division.
Company news briefing
Briefing updated:
Following Fox Corporation’s $22 billion acquisition of Roku, Tubi will remain an independent platform to preserve its distinct, predominantly on-demand viewing experience while scaling Fox’s programmatic advertising ecosystem. Regulatory scrutiny has advanced, with the U.S. Department of Justice issuing a second request for information regarding the transaction. Meanwhile, Tubi achieved significant growth, reaching 110 million monthly active users catalysed by strong FIFA World Cup viewership.
Business model & monetisation
Tubi operates an AVOD model with no mandatory consumer subscription fee. Its primary revenue comes from advertising sold within movies, television shows and live streaming experiences. Commercial mechanisms include direct media sales, self-serve ad transactions, guaranteed content placements through Tubi Prime, homepage takeovers, carousels, pause ads, contextual advertising, interactive and shoppable formats, and programmatic demand access. Measurement partnerships support pricing and advertiser retention through app-install, site-visit, conversion, sales and ticket-sale outcomes.
- Advertising sold against on-demand and live streaming inventory
- Ad-Supported
- Direct and guaranteed advertising placements, including Tubi Prime
- Service Fee
- Self-serve advertising transactions
- Pay-per-Use
- Programmatic advertising demand
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Mediaset
Italian broadcaster and streaming platform monetised through ads and subscriptions.
- Netflix
Streaming platform with subscription and advertising revenue.
- DIRECTV
Pay TV, streaming and addressable advertising platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MLW Wrestling Comes to Tubi in New Free Streaming Deal
Content Distribution · Recorded impact score: 3/5
Major League Wrestling (MLW) announced a new streaming distribution agreement with Tubi, bringing its weekly series 'MLW FUSION' to the free, ad-supported platform. New episodes will stream every Thursday at 8 p.m. ET, starting September 17. MLW's founder and CEO, Court Bauer, emphasized the brand's commitment to free, accessible wrestling. The deal leverages Tubi's reported 110 million monthly active users. This move follows a similar partnership with Veeps in May and keeps the series available on YouTube and other outlets. Tubi is expanding its wrestling content, also hosting WWE Evolve and AEW Dynamite. The agreement highlights the growing trend of wrestling promotions distributing content via FAST platforms.
- MLW and Tubi announced a streaming distribution agreement for 'MLW FUSION'.
- New episodes will stream every Thursday at 8 p.m. ET, starting September 17.
Tubi Launches Emotional Marketing Campaign with Movie Recommendation Hotline
Marketing · Recorded impact score: 2/5
Tubi, Fox Corporation's free ad-supported streaming service, launched its largest-ever global brand campaign, 'Find Any Feeling For Free,' on September 10, 2026. The campaign connects viewers' emotions with movie and show recommendations, featuring nine 15-second commercials created with agency Mischief @ No Fixed Address. In the US, Tubi introduced TubiFone, a hotline (1-833-605-TUBI) where callers receive personalized suggestions based on their mood. This launch coincides with Tubi announcing over 110 million monthly active users, a 14% year-over-year increase, across markets including the US, Canada, Mexico, Latin America, UK, and Australia. CMO Nicole Parlapiano emphasized that content choices are often driven by emotional needs, and the campaign taps into that. The initiative aims to strengthen Tubi's brand as a destination for free, emotionally resonant content.
- Tubi launched its largest-ever global campaign 'Find Any Feeling For Free' on September 10, 2026.
- The campaign includes nine 15-second commercials created with Mischief @ No Fixed Address.
Tubi Adds Originals and Movies in September 2026
CTV · Recorded impact score: 1/5
Tubi will add three new original titles in September 2026 and a broad slate of films across genres to its on-demand library. Arena Access with Mariah Rose, a sports-focused series, premieres September 3. The original thriller The Delivery Girl debuts September 11, and the boxing drama Get Back Up arrives September 25. The article also lists numerous film and series additions across categories including Action, Art House, Comedy, Horror, Kids & Family, and more.
- Tubi will premiere three new original titles in September 2026.
- Arena Access with Mariah Rose premieres on September 3, 2026.
Tubi Launches Permanent Horror Hub
Video Streaming Platform · Recorded impact score: 2/5
Tubi announced the launch of the Terror on Tubi Hub, a permanent hub for horror content across its platform. Tubi says users stream over 53 million hours of horror each month and the service offers more than 13,000 hours of horror programming. The hub will centralize existing horror titles and add new Tubi Original feature films (including Buzzkill and R.L. Stine’s: Pumpkinhead 2) plus creator-led series. Terror on Tubi will be available on web, mobile and connected devices and will roll out in Canada, the U.K., Australia, and Latin America with region-tailored content.
- Tubi launched the Terror on Tubi Hub as a permanent destination for horror content.
- Tubi reports users stream over 53 million hours of horror per month on the platform.
Fox's World Cup Drives Record Linear and Streaming Revenue
CTV · Recorded impact score: 4/5
Fox reported a strong quarter driven by FIFA World Cup viewership across linear and streaming: total revenue was $4.21 billion (up 28% YoY) and quarterly advertising revenue rose 78% to $1.9 billion, with full-year ad revenue up 7%. Television advertising accounted for roughly $1.5 billion of the ad-revenue uplift, rising 108% YoY, and Fox News added about 400 new advertisers. Streaming gains centered on Tubi, which reached 110 million monthly active users, logged 20 million World Cup-related viewers and recorded two of its highest-traffic days. Fox reiterated its planned acquisition of Roku, expected to close in the first half of 2027, to expand streaming scale and CTV advertising reach.
- $4.21 billion — total quarterly revenue, +28% year-over-year.
- $1.9 billion — quarterly advertising revenue, +78% year-over-year; full-year ad revenue +7%.
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Questions about Tubi
What is Tubi?
Tubi is a free advertising-supported streaming service offering on-demand films, television programmes, live channels, originals and creator-led programming.
Who uses Tubi?
Consumers use Tubi for free streaming entertainment, while brands, agencies, studios, retailers and SMBs use its CTV advertising platform.
How does Tubi make money?
Tubi earns advertising revenue from ad breaks, direct and guaranteed media sales, self-serve campaigns, interactive placements and programmatic demand.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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