Publisher & Media Owner
Pluto TV vs Tubi
Structured technology and market comparison · 2026
Direct Feature Comparison
Pluto TV · vs · TubiFree FAST streaming platform with advertiser-funded live and on-demand video.
Free AVOD streaming service and owned CTV advertising platform.
Analyze all overlapping signals and tech stacks for Pluto TV and Tubi
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Pluto TV and Tubi?
When comparing Pluto TV and Tubi, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner ecosystem. Pluto TV is positioned as Free FAST streaming platform with advertiser-funded live and on-demand video, whereas Tubi focuses on Free AVOD streaming service and owned CTV advertising platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Pluto TV and Tubi?
When evaluating Pluto TV and Tubi, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Pluto TV and Tubi compare?
Pluto TV is headquartered in United States (founded in 2013) with Unknown. Tubi is based in United States (founded in 2014) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Pluto TV vs Tubi
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Pluto TV
Recent Signals
- ·Cord Cutters NewsCTV
Skydance Adds Warner Bros. Discovery Content to Pluto TV
Skydance, the parent company unifying Paramount and Warner Bros. Discovery, is significantly expanding the Warner Bros. Discovery content library available on its free ad-supported streaming service Pluto TV. Numerous new linear channels powered by Warner Bros. content and a substantially expanded on-demand catalog are now available at no cost to viewers. This move represents one of the first visible integrations following the combined company's formation, shifting previous licensing arrangements to internal distribution. Additionally, Pluto TV launched several new Christmas and holiday-themed channels, including 24/7 classic Christmas movies, Lifetime Holiday Movie Favorites, Vevo Holiday Music, BET Holiday Movies, Hallmark Movies & More Holiday Favorites, and other seasonal feeds. The expanded on-demand selection also includes titles from Hallmark and other partners. These updates aim to leverage the combined company's extensive library to strengthen Pluto TV's position as a leading ad-supported streaming destination.
- Skydance adds a substantial volume of Warner Bros. Discovery content to Pluto TV.
- Multiple new Warner Bros.-powered linear channels launch on Pluto TV.
- Pluto TV introduces several new Christmas and holiday-themed channels including Pluto TV Christmas, Lifetime Holiday Movie Favorites, Vevo Holiday Music, BET Holiday Movies, and Hallmark Movies & More Holiday Favorites.
- ·Cord Cutters NewsCTV
Pluto TV now offers over 400 free live channels
Amidst rising subscription costs for major streaming services like Netflix, Disney+, Hulu, Peacock, and Paramount+, free ad-supported streaming television (FAST) services are gaining attention. Pluto TV, owned by Skydance, now offers over 400 free live channels along with thousands of on-demand movies and shows. The service provides a cable-like channel guide and is available on various devices. Pluto TV leverages content from networks such as CBS, MTV, Comedy Central, and Nickelodeon to create exclusive channels. Recent additions include horror and sci-fi themed channels. The article positions Pluto TV as a cost-saving alternative for consumers looking to reduce entertainment expenses.
- Pluto TV now offers over 400 free live channels.
- Pluto TV is owned by Skydance.
- Pluto TV offers thousands of on-demand movies and shows.
- ·DWDLCTV
The Ultimate Hype moves to Pluto TV
Banijay Media's combat sports event "The Ultimate Hype" is returning as a series in October 2026, exclusively on Pluto TV, Paramount's free ad-supported streaming service. The first "Hype Fight Night" is scheduled for October 30, featuring rematches between Walentina Doronina and Ginger Wollersheim. Additional fight nights are planned for November 20, December 18, and January 2027. The series features reality TV stars, content creators, and professional athletes competing in boxing, kickboxing, MMA, and slap-fighting. Concurrently, Pluto TV is launching a comprehensive product overhaul, rebuilding its platform on Paramount+ technology to unify live and on-demand content. Olivier Jollet, Head of Pluto TV, emphasized the platform's commitment to free, accessible entertainment and live sports, while Christian Nienaber of Banijay Media Germany highlighted the strategic move to Skydance's ecosystem for broader reach.
- "The Ultimate Hype" series will air exclusively on Pluto TV starting October 30, 2026.
- Banijay Media produces the series, with first event featuring Walentina Doronina and Ginger Wollersheim.
- Pluto TV is launching a major product overhaul built on Paramount+ technology.
Tubi
Recent Signals
- ·AdweekEarnings Report
Murdoch Acknowledges Fox News Ratings Struggles Ahead of Midterms
Fox Corporation reported a strong fiscal first quarter driven by the FIFA World Cup 2026, the NFL season, and record political ad spend of $350 million for the midterm cycle. Despite a 22% revenue increase to $4.57 billion, CEO Lachlan Murdoch acknowledged Fox News' recent ratings struggles, attributing them to viewer fatigue similar to the 2006 midterms. He emphasized that viewers are not switching to competitors like MSNBC or CNN but rather tuning out entirely. Murdoch also highlighted the success of streaming service Fox One, noting 97% of subscribers are cordless, and reiterated that the Roku acquisition is progressing through regulatory review.
- Fox Corp. quarterly revenue reached $4.57 billion, a 22% increase year-over-year.
- Advertising revenue rose 47% due to FIFA World Cup, midterm ads, and Tubi growth.
- Political ad spend across Fox Corp. hit $350 million, a record for a midterm cycle.
- ·Cord Cutters NewsFinancials
Fox Q1 Fiscal 2027 Earnings Surge on Tubi, World Cup, Political Ads
Fox Corporation reported strong fiscal Q1 2027 results, with revenue climbing 22% to $4.57 billion, beating expectations. Advertising revenue surged 47% to $2.08 billion, driven by FIFA World Cup coverage and record political ad spend exceeding $350 million. Adjusted EBITDA rose 54% to $1.64 billion, while net income reached $957 million (or $943 million). Tubi's advertising revenue grew 35% with total viewing time up 23%. The company's proposed $22 billion acquisition of Roku has received shareholder and foreign regulatory approvals, but DOJ antitrust clearance is still pending, with closing expected in H1 2027. Fox ended the quarter with $4.5 billion in cash and $6.6 billion in debt. Fox One and Fox News' ratings decline were also noted.
- Fox Corporation's Q1 FY2027 revenue rose 22% to $4.57 billion, with adjusted EBITDA up 54% to $1.64 billion and net income of $957 million.
- Advertising revenue surged 47% to $2.08 billion, driven by FIFA World Cup and political ads; political ad spending exceeded $350 million, including $50 million from Tubi.
- Tubi's advertising revenue grew 35% year-over-year, with total viewing time up 23%.
- ·Cord Cutters NewsContent & Partnerships
Tubi and TikTok Launch Creator Incubator for 10 Original Series
Tubi and TikTok announced a partnership to create the Tubi x TikTok Creatorverse Incubator, starting with 12 TikTok creators who will develop 10 new original series for Tubi's free streaming service. The series span genres like horror, comedy, and animation, with titles such as 'Would You Survive?' and 'Feeling Super'. The incubator builds on Tubi's existing creator program, which has brought over 35,000 episodes from more than 700 creators since June 2025. Tubi's VP of Creator Partnerships, Kudzi Chikumbu, and TikTok's Global Head of Entertainment & Micro-series, Dawn Yang, expressed excitement about supporting creator-led storytelling and expanding audiences.
- Tubi and TikTok partner to create the Tubi x TikTok Creatorverse Incubator.
- 12 TikTok creators will develop 10 original series for Tubi.
- The series include 'Would You Survive?', 'Scare Tours', 'Feeling Super', and more.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Pluto TV and Tubi share across the market ecosystem.
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